Marketing: Connecting with the Chief Executive Customer

Marketing: Connecting with the Chief Executive Customer

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Effective marketing is critical to top-line performance. So, high-performing chief marketing officers, chief customer officers, and e-commerce executives are stepping up to the challenge.

In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

Vendor:
IBM
Posted:
Feb 28, 2014
Published:
Feb 28, 2014
Format:
PDF
Type:
White Paper
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