DEFINITION: On a Web site that sells products or services online, the shopping cart is a common metaphor (from the original grocery store shopping cart) for the catalog or other pages where a user reads and makes selections. Typically, the user checks off any products or services that are being ordered and then, when finished ordering, indicates that and proceeds to a page where the total order is placed and
Shopping Cart Software definition sponsored by SearchCIO.com, powered by WhatIs.com an online computer dictionary
sponsored by Silverpop Systems Inc. an IBM Company
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
This IBM study focused on two groups teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
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