Real-time Personalization: 6 fundamental tips for marketers
Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. And when used effectively, the rewards of personalization – like increasing sales and revenue and enhancing online conversion rates – can be enormous.
Even newer and more powerful is the idea of real-time personalization, which means: not just making advance decisions about what message a customer will see the next time you interact with them, but being prepared to make a decision during a live interaction about what personalized message to present.
Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.