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DEFINITION: Digital signage, also called dynamic signage, is a specialized form of slivercasting inwhich video or multimediacontent is displayed in public places for informational or advertising purposes. A digital signusually consists of a computer or playback device connected to a large, bright digital screen suchas an LCD orplasma display.Digital signage is used in department stores, schools, libraries, office  … 
Advertising Reports
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How to Hire the Perfect Person to Run Your Social Media
sponsored by Act-On Software
RESOURCE: In this blog post, learn everything you need to know about the criteria you should consider when looking to hire a social media expert.
Posted: 24 Jul 2019 | Published: 25 Jul 2018

Act-On Software

Accelerate ABM with Priority Engine
sponsored by TechTarget
VIDEO: In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.
Posted: 17 Jun 2019 | Premiered: 17 Jun 2019

TechTarget

Why B2B Marketers Can't Afford to Ignore Digital Advertising
sponsored by TechTarget
EBOOK: In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Posted: 09 Apr 2019 | Published: 31 Dec 2018

TechTarget

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

What if? Unleashing the Potential of Digital Signage
sponsored by Insight
PRESENTATION TRANSCRIPT: In this presentation transcript, Principle Analyst Zeus Kerravala of ZK Research reveals the secrets of utilizing digital signage to its fullest potential. Learn the transformations this technology has gone through, where it's going, and how businesses have successfully leveraged its power.
Posted: 21 Dec 2012 | Published: 21 Dec 2012

Insight

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application
sponsored by Alteryx, Inc.
CASE STUDY: Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting.
Posted: 11 Jan 2011 | Published: 11 Jan 2011

Alteryx, Inc.

Personalized Video Experiences
sponsored by Motorola, Inc.
WHITE PAPER: This paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video.
Posted: 05 Jan 2009 | Published: 31 Dec 2008

Motorola, Inc.

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software
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