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Customer Retention

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DEFINITION: Techniques to maintain relationships with existing customers.
Customer RetentionReports
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Creating Intelligent Customer Service Experiences
sponsored by Kodak
WHITE PAPER: This informative resource paves a path to profitable customer relations for your organization and offers 5 key recommendations for creating amazing customer experiences.
Posted: 14 May 2014 | Published: 31 Jan 2014

Kodak

Improve Customer Experience through Personalization
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett-Packard Company

How Customer Service Drives Loyalty Through Customer Engagements
sponsored by IBM
RESEARCH CONTENT: Consult the following report from Gartner Inc. to explore the 4 central aspects of customer engagement. Learn how these 4 areas: ethical, active, rational, and emotional each apply to a strong CRM strategy and how you can approach these attributes to build sturdier customer relationships as a whole.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

IBM

Cisco 2014 Annual Security Report
sponsored by Cisco
WHITE PAPER: This information-packed resource acts as a guide for developing a robust security approach given today's issues with trust, threat intelligence, and varying industry trends. Click through to explore key findings, as well as recommendations for your next steps.
Posted: 31 Mar 2014 | Published: 31 Mar 2014

Cisco

Why CIOs Need to Take Control of Customer Data
sponsored by Informatica
WHITE PAPER: This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.
Posted: 27 Mar 2014 | Published: 31 May 2013

Informatica

Measuring, Monitoring, and Improving Customer Experience
sponsored by IBM
EGUIDE: In this SearchCRM.com expert e-guide, find insights from leading organizations and industry authorities to help you address the challenges of monitoring and measuring your CEM strategy. Also inside, find 10 steps for improving your customer experiences.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Best Practices in Customer Experience Management
sponsored by IBM
EGUIDE: In this e-guide from the experts at SearchCRM.com, find out why social media has become a powerful tool for customer experience management (CEM), and discover what you can do to drive social media success.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Digital CRM and the Customer Experience
sponsored by IBM
EGUIDE: This e-guide from the experts at SearchCRM.com describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Engaging Customers: New Lessons Around Customer Behavior
sponsored by IBM
EGUIDE: This expert e-guide lays out five CEM lessons learned from AMC's hit TV show Breaking Bad that can help you cook up better customer experiences. Also inside, find a case study that describes the success that doughnut store Krispy Kreme found with the right mobile engagement strategy.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Close the Omni-channel Customer Experience Gap
sponsored by IBM
WHITE PAPER: If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
Posted: 20 Mar 2014 | Published: 31 Aug 2013

IBM

CIO Thought Leadership: The Sum of all brands
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This article by Ade McCormack looks at the impact customer-centricity has on organisations.
Posted: 18 Mar 2014 | Published: 18 Mar 2014

ComputerWeekly.com

What defines an effective user experience?
sponsored by Hewlett-Packard Limited
WEBCAST: In this on-demand webcast, learn what makes for an effective user experience and discover how the right user experience design service can help you find success.
Posted: 10 Mar 2014 | Premiered: Nov 17, 2013

Hewlett-Packard Limited

Case Study: KFC POS System Serves Great Service
sponsored by Toshiba
CASE STUDY: KFC, the global fast food chain, was upgrading to a new software platform, and they needed to upgrade its existing point-of-sale (POS) equipment that would support the new software regulations. In this brief case study, find out which POS system KFC ultimately chose, and discover the benefits they experienced from the hardware upgrade.
Posted: 09 May 2014 | Published: 31 Dec 2013

Toshiba

Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era
sponsored by IBM
EBOOK: In this informative e-book, 5 key steps are highlighted to address merchandise optimization in the connected-customer era. Read on to discover how these steps will connect and optimize your merchandising and marketing activities to secure customer loyalty and future repeat sales.
Posted: 29 Apr 2014 | Published: 29 Apr 2014

IBM

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Making the First Mile™ of Business Smarter
sponsored by Kofax, Inc.
EBOOK: This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Kofax, Inc.

The First Mile - Business Critical Real Time Customer Interactions
sponsored by Kofax, Inc.
WEBCAST: In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.
Posted: 31 Mar 2014 | Premiered: Mar 31, 2014

Kofax, Inc.

Consult the new dictionary for customer experience KPIs
sponsored by Oracle Corporation
WHITE PAPER: This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.
Posted: 27 Mar 2014 | Published: 30 Sep 2012

Oracle Corporation

Choosing the Perfect Customer Support App
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
Posted: 05 Mar 2014 | Published: 05 Mar 2014

Desk.com (A Salesforce Company)

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Rethink Customer Service for a Multichannel World
sponsored by SearchCRM
EBOOK: In order to really succeed at customer relationships, C-suite executives are -- finally -- warming up to multichannel communication.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

SearchCRM

A Brazilian company adopts IBM System z to handle rapid business growth
sponsored by IBM
WEBCAST: This on-demand video case study explains how Sicoob, Brazil's largest cooperative credit system, achieved high performance and scalability by investing in the right server platform, allowing the company to accommodate business growth.
Posted: 21 Feb 2014 | Premiered: May 29, 2013

IBM

Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM
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