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Customer Retention

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DEFINITION: Techniques to maintain relationships with existing customers.
Customer Retention White Papers (View All Report Types)
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The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
sponsored by Lithium Technologies
WHITE PAPER: 80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.
Posted: 23 Aug 2016 | Published: 23 Aug 2016

Lithium Technologies

Infographic: Keeping Customers Happy
sponsored by NICE Systems, Inc
WHITE PAPER: Retaining existing customers is significantly more cost-efficient than marketing to new ones. Uncover best practices for realizing the benefits of retention from improved word-of-mouth to maximized ROI.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

How to Overcome Customer Experience Challenges with Key Best Practices
sponsored by NICE Systems, Inc
WHITE PAPER: Organizations often state that one of the main reasons their customer experience initiatives don't lead to action is because they lack clear direction. Learn how to overcome common customer experience challenges by leveraging three key necessary actions.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

The Social Customer Service Playbook
sponsored by Lithium Technologies
WHITE PAPER: 40% of customers switch loyalty because a competitor offers better customer service. With customers ready to switch to competitors for better customer service, you can't afford to fall behind. This white paper will help you improve your customer service for the new digital age.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Lithium Technologies

Analytics With No Limits
sponsored by NICE Systems, Inc
WHITE PAPER: What is interaction analytics? How has it been able to increase ROI, savings, and sales for companies like Morgan Stanley, GoDaddy and eBay? This infographic explains this new approach to analytics and how it goes beyond standard data gathering with its ability to analyze a wider range of sources.
Posted: 19 Aug 2016 | Published: 01 Jul 2016

NICE Systems, Inc

Get a Competitive Edge with Notifications
sponsored by Twilio
WHITE PAPER: Notifications may not seem like much, but they are effective at delivering time-sensitive information to your customers. Learn how to keep customers informed and up-to-date with notifications, as well as why you need to incorporate them into your applications now.
Posted: 19 Aug 2016 | Published: 19 Aug 2016

Twilio

Your Guide to Social Customer Service Success in 2016
sponsored by Lithium Technologies
WHITE PAPER: 47% of customers seeking service have gone through social media. Social customer service teams are becoming a necessity. Learn how to build your team, find where both your business' and your customers' needs intersect, and more.
Posted: 19 Aug 2016 | Published: 19 Aug 2016

Lithium Technologies

How to Build Marketplaces that Stand Out
sponsored by Twilio
WHITE PAPER: Communication is the foundation of a successful marketplace and establishing your deal frequency. Producers need to be connected to consumers and vice versa. Learn how to make the most of each customer interaction by increasing the effectiveness of communication on both the customer (app) and support (CRM) sides.
Posted: 16 Aug 2016 | Published: 16 Aug 2016

Twilio

Guide to Modernizing Customer Service
sponsored by ServiceNow
WHITE PAPER: CRM isn't enough anymore. Improving customer service is a top concern for most businesses, and we all know that acquiring new customers is more expensive than retaining existing ones. In this guide, find a checklist for modernizing your customer service and the benefits of doing so.
Posted: 12 Aug 2016 | Published: 12 Aug 2016

ServiceNow

The Key to Improving Customer Experience and Decreasing Disloyalty
sponsored by [24]7 Customer, Inc.
WHITE PAPER: Providing customers with a "delightful" experience has become a focus for business differentiation. It's garnered a lot of attention, but is it actually worthwhile? Discover the key to improving customer loyalty and 8 questions that are essential to decreasing disloyalty through reducing customer effort.
Posted: 10 Aug 2016 | Published: 10 Aug 2016

[24]7 Customer, Inc.

Putting Context at the Center of Sales Success
sponsored by SAP
WHITE PAPER: To gain a thorough understanding of the challenges facing sales departments, a team of vendors and sales directors have unearthed sales leaders' insights and views on several issues. Uncover key details on the tension between targets and costs, changes within the sales funnel, and more.
Posted: 10 Aug 2016 | Published: 27 Nov 2015

SAP

Network Optimizations to Deliver Rich, Dynamically Generated Content
sponsored by Akamai
WHITE PAPER: Online shoppers want entertainment, personalization, and instant gratification. While this is possible, it usually means slow page downloads. Discover how to deliver on customer expectations without damaging the experience or your brand's reputation.
Posted: 10 Aug 2016 | Published: 31 Jul 2014

Akamai

Relying on Paper Processes? How to Upgrade Your Content to Stand Apart
sponsored by IBM
WHITE PAPER: 23% of companies still haven't achieved any paper-free processes. Is your company relying too much on outdated paper processes? Read this white paper to learn how to reduce your reliance on paper and speed up your processes to improve customer experience.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

IBM

The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
WHITE PAPER: Generic emails are a good way to alienate potential leads. Email marketing needs to be as engaging as possible in a market which bombards customers on a daily basis. Access this comphrensive guide to create the most engaging email marketing strategy possible.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

CRM Cloud Brochure
sponsored by Infor
WHITE PAPER: What if you could combine the flexibility and rapid time-to-value of traditional SaaS solutions with the security and control of on-premise solutions? Read on to learn how to combine SaaS and on-premise CRM solutions and the myriad benefits this technology presents.
Posted: 22 Jul 2016 | Published: 22 Jul 2016

Infor

Fully-Functional, Cloud-Based, and Omni-Channel: Compounding Your E-Commerce Strategy
sponsored by UXC Oxygen
WHITE PAPER: Cloud-based e-commerce strategies remove the complexities and high costs of an on premise approach to delivering seamless engagements and transactions. Learn how to leverage a full range of omni-channel commerce functions in scalable, flexible private cloud environments.
Posted: 18 Jul 2016 | Published: 18 Jul 2016

UXC Oxygen

Omni-Channel Strategies for a Complex World
sponsored by UXC Oxygen
WHITE PAPER: Lead your digital business by embracing and enabling omni-channel commerce. Discover ways to enable your customers and prospects to interact, engage, and transact on any device.
Posted: 18 Jul 2016 | Published: 18 Jul 2016

UXC Oxygen

Enable Commerce Anywhere
sponsored by UXC Oxygen
WHITE PAPER: Today, you need to be able to sell and communicate to customers consistently across web, mobile, social, and other Internet-enabled channels. Discover ways to overcome the challenges of running and developing a digital business.
Posted: 18 Jul 2016 | Published: 18 Jul 2016

UXC Oxygen

Tame Complexity in B2B Commerce
sponsored by UXC Oxygen
WHITE PAPER: The key to effective B2B commerce is to make it incredibly easy for customers to find, learn about, and purchase products -- but that's just on the surface. Discover ways to make B2B commerce profitable by having the right systems in place behind the scenes.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

Case Study: Streamlining Customer Service in Dental Care
sponsored by Avaya TSG
WHITE PAPER: This case study examines the strategies one chain of dental practices adopted to streamline its patient service processes, including automated call redirection, reduced call center staff and phone lines, and more.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

Avaya TSG

Build and Manage Highly Personalized Customer Experiences
sponsored by UXC Oxygen
WHITE PAPER: Customers are looking for high-quality, relevant content within tailored, contextual experiences based on their available customer data. Discover fully-integrated strategies and learn to build these experiences into seamless, cohesive omni-channel experiences.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

Healthcare Case Study: Improving Customer Experience and Cost-Efficiency
sponsored by Avaya TSG
WHITE PAPER: In this case study, learn about a global pharmaceutical company improved its customer service and the productivity of its contact center while also achieving significant cost savings in communications.
Posted: 14 Jul 2016 | Published: 31 Dec 2015

Avaya TSG

Integrating with Salesforce Health Cloud
sponsored by Salesforce.com
WHITE PAPER: Providers must build personalized, engaging relationships with each patient in order to succeed in today's healthcare industry. Learn how you can bridge the gap between data silos by integrating your EHR with a patient relationship manager in the cloud.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

Salesforce.com

The Changing Dynamics of Customer Engagement
sponsored by Salesforce.com
WHITE PAPER: Today's healthcare customers, from patients to members, want faster, more responsive service across every channel and on any device — and they want it now. Providing omni-channel service at a cost that makes sense for the business is top of mind for any executive. So how can leaders manage this while delivering best-in-class personalized service?
Posted: 14 Jul 2016 | Published: 14 Jul 2016

Salesforce.com

Deliver Contextual Customer Experiences and Join the Digital Evolution
sponsored by UXC Oxygen
WHITE PAPER: 22% of CEOs believe that business model change dictates the next big thing. Discover why delivering a contextual customer experience is key to meeting new expectations and thriving in the new era, and learn how to integrate all digital and physical touch points for a seamless customer experience.
Posted: 13 Jul 2016 | Published: 13 Jul 2016

UXC Oxygen
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