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Customer Retention

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DEFINITION: Techniques to maintain relationships with existing customers.
Customer RetentionWhite Papers (View All Report Types)
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2013 Trends to Watch: Customer Experience and Interaction
sponsored by Oracle Corporation
WHITE PAPER: This report looks at some of the important changes in the customer experience and interaction market, detailing how technologies are evolving to meet new consumer demands, and provides recommendations for both enterprises and vendors.
Posted: 16 Apr 2014 | Published: 31 Oct 2012

Oracle Corporation

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Guide to Transactional Email
sponsored by Dyn
WHITE PAPER: This resource provides a primer on transactional emails, explaining the unique opportunity they present for connecting with customers and the best practices that drive success.
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Dyn

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

The Chief Merchant Study: Competing in an Omni-Channel World
sponsored by IBM
WHITE PAPER: Why are so many retailers struggling today? The answer is simple: Their efforts of putting the customer at the heart of their merchandising process are coming up short; they aren't customer-oriented. In this informative research report, find out what the most successful retailers are doing.
Posted: 03 Apr 2014 | Published: 31 Jul 2013

IBM

Oracle Service Cloud Integration with Oracle Siebel Service
sponsored by Oracle Corporation
WHITE PAPER: This paper discusses Oracle's unique approach to leveraging Oracle Service Cloud functionality with their existing Siebel Contact Center and Service functionality. Inside, learn how, by integrating the two solutions, customer acquisition, retention, and efficiencies can be improved.
Posted: 02 Apr 2014 | Published: 31 Aug 2013

Oracle Corporation

The Inner Circle Guide To Multichannel Customer Contact
sponsored by Oracle Corporation
WHITE PAPER: This report looks at customers' and businesses' attitudes toward usage of multichannel interactions. Inside, learn how to and identify the issues and potential pitfalls that businesses face when trying to improve customer communications across channels.
Posted: 02 Apr 2014 | Published: 01 Apr 2014

Oracle Corporation

Optimize Your Workforce: Why Scheduling is the Key to Profitability
sponsored by Quintiq
WHITE PAPER: This resource explores how the right scheduling tool can give you the power to optimize your workforce and achieve increased revenue, employee satisfaction, and more.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

Cisco 2014 Annual Security Report
sponsored by Cisco
WHITE PAPER: This information-packed resource acts as a guide for developing a robust security approach given today's issues with trust, threat intelligence, and varying industry trends. Click through to explore key findings, as well as recommendations for your next steps.
Posted: 31 Mar 2014 | Published: 31 Mar 2014

Cisco

Forrester Report-Enterprises Shift To Smart Process Apps To Engage Customers
sponsored by Kofax, Inc.
WHITE PAPER: In this white paper, discover how, within the next five years, a new generation of "smart process apps" will augment – and, in some cases, replace – the heavy packaged apps designed from the inside out that drive customer interaction today.
Posted: 31 Mar 2014 | Published: 31 Dec 2013

Kofax, Inc.

Customer Experience (CX) Metrics and Key Performance Indicators
sponsored by Oracle Corporation
WHITE PAPER: This guide was written to help identify or measure those critical CX measurement points that provide feedback on the health and success of a CX initiative. It is intended to familiarize you with important CX measurements and Key Performance Indicators (KPIs) along with providing a definition and a method to calculate their value.
Posted: 27 Mar 2014 | Published: 30 Sep 2012

Oracle Corporation

Why CIOs Need to Take Control of Customer Data
sponsored by Informatica
WHITE PAPER: This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.
Posted: 27 Mar 2014 | Published: 31 May 2013

Informatica

Five Reasons It’s Time For Secure Single Sign-On
sponsored by Ping Identity Corporation
WHITE PAPER: This white paper outlines five reasons why single sign-on is a smart choice for cloud apps – from improved security to increased customer engagement. Inside, discover how to dramatically increase the overall ROI and user adoption rate of cloud applications.
Posted: 13 Mar 2014 | Published: 31 Jul 2013

Ping Identity Corporation

The WOW Guide to Self-Service Support
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This valuable guide describes why customers are demanding effective self-service support options and offers recommendations to help you get started.
Posted: 10 Mar 2014 | Published: 10 Mar 2014

Desk.com (A Salesforce Company)

Self-Service Support For Fast Growing Companies
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This comprehensive guide reveals the business drivers for self-service support and describes how this strategy fuels customer experience excellence.
Posted: 10 Mar 2014 | Published: 31 Dec 2013

Desk.com (A Salesforce Company)

Consumer Satisfaction Benchmarking Report
sponsored by Aspect
WHITE PAPER: In this comprehensive report, explore the results of a survey conducted by Vanson Bourne about the current state of customer satisfaction in the UK. Get an inside look at what consumers expect from businesses, how they choose to interact with them, and changing perceptions of customer service.
Posted: 07 Mar 2014 | Published: 07 Mar 2014

Aspect

The Four Pillars of End-to-End Sales
sponsored by Salesforce
WHITE PAPER: Many people think of used car salesmen or cold calling when it comes to sales -- but the modern sales rep knows it's more than transaction-based. Smart selling today is all about relationships, and in the age of the empowered customer, sales and clients must work together to receive mutual benefits.
Posted: 06 Mar 2014 | Published: 31 Dec 2013

Salesforce

Choosing the Perfect Customer Support App
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
Posted: 05 Mar 2014 | Published: 05 Mar 2014

Desk.com (A Salesforce Company)

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

Finansbank Combats Fraud and Increases Customer Satisfaction with HPArcSight ESM
sponsored by Hewlett-Packard Company
WHITE PAPER: In this case study, learn how one bank implemented a fraud management security platform that was able to meet the growing scale of customers, while providing clear visibility into transaction activity over a range of channels. Click now to see how else they're benefiting.
Posted: 19 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Company

Four Reasons Why Proactive Customer Care Means Customer Loyalty
sponsored by Aspect
WHITE PAPER: This resource counts down four key reasons that proactive customer care makes good business sense, and examines how this strategy can transform your contact center into a customer loyalty center. Also inside, find key tips to help you get started.
Posted: 17 Feb 2014 | Published: 30 Apr 2013

Aspect

Twelve Recommendations For Your Security Program In 2014
sponsored by TITUS
WHITE PAPER: This Forrester Research, Inc. report highlights how the IT environment requires a more customer-oriented business, and 4 ways that IT security teams are now responsible for driving this initiative. Click now for 12 security strategy best practices designed to last.
Posted: 13 Feb 2014 | Published: 13 Feb 2014

TITUS

Delivering omni-channel shopping
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Limited
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