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Customer Retention

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DEFINITION: Techniques to maintain relationships with existing customers.
Customer RetentionReports
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The Four Pillars of End-to-End Sales
sponsored by Salesforce
WHITE PAPER: Many people think of used car salesmen or cold calling when it comes to sales -- but the modern sales rep knows it's more than transaction-based. Smart selling today is all about relationships, and in the age of the empowered customer, sales and clients must work together to receive mutual benefits.
Posted: 06 Mar 2014 | Published: 31 Dec 2013

Salesforce

Choosing the Perfect Customer Support App
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
Posted: 05 Mar 2014 | Published: 05 Mar 2014

Desk.com (A Salesforce Company)

Case Study: Golfbreaks Implements Integrated, Multichannel Contact Center
sponsored by Aspect
WEBCAST: This brief video case study reveals how Golfbreaks.com, Europe's largest golf travel company, successfully implemented a multichannel contact center and optimized its unified communications strategy.
Posted: 03 Mar 2014 | Premiered: Mar 3, 2014

Aspect

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Rethink Customer Service for a Multichannel World
sponsored by SearchCRM
EBOOK: In order to really succeed at customer relationships, C-suite executives are -- finally -- warming up to multichannel communication.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

SearchCRM

How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

Finansbank Combats Fraud and Increases Customer Satisfaction with HPArcSight ESM
sponsored by Hewlett-Packard Company
WHITE PAPER: In this case study, learn how one bank implemented a fraud management security platform that was able to meet the growing scale of customers, while providing clear visibility into transaction activity over a range of channels. Click now to see how else they're benefiting.
Posted: 19 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Company

Search Innovation: An Integrated Approach to Merchandising and Content Management
sponsored by IBM
EBOOK: In this Analyst Insight, find out how leading organizations are influencing average order value, customer conversion, and customer satisfaction through an online personalization strategy.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

IBM

Four Reasons Why Proactive Customer Care Means Customer Loyalty
sponsored by Aspect
WHITE PAPER: This resource counts down four key reasons that proactive customer care makes good business sense, and examines how this strategy can transform your contact center into a customer loyalty center. Also inside, find key tips to help you get started.
Posted: 17 Feb 2014 | Published: 30 Apr 2013

Aspect

Case study: How CVS/Pharmacy found customer service success
sponsored by Aspect
CASE STUDY: This case study reveals how a unified contact center platform enabled CVS/Pharmacy – the nation's largest retail pharmacy chain – to successfully meet its multichannel customer service objectives.
Posted: 17 Feb 2014 | Published: 31 Jul 2013

Aspect

Twelve Recommendations For Your Security Program In 2014
sponsored by TITUS
WHITE PAPER: This Forrester Research, Inc. report highlights how the IT environment requires a more customer-oriented business, and 4 ways that IT security teams are now responsible for driving this initiative. Click now for 12 security strategy best practices designed to last.
Posted: 13 Feb 2014 | Published: 13 Feb 2014

TITUS

Business Transformation is needed for the New Style of IT
sponsored by Hewlett-Packard Limited
WEBCAST: In this on-demand video, learn how you can embrace a new style of IT by transforming your business and its processes with the right technology partner.
Posted: 11 Feb 2014 | Premiered: Nov 18, 2013

Hewlett-Packard Limited

Differentiate Your Business through Customer Engagement
sponsored by Hewlett-Packard Limited
ANALYST REPORT: This Forrester Consulting report reveals the findings of a study of 159 managers and business decision-makers regarding their customer engagement strategies.
Posted: 10 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Limited

HP digital customer experience partner ecosystem
sponsored by Hewlett-Packard Limited
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Limited

HP helps United Airlines consolidate their IT infrastructure
sponsored by Hewlett-Packard Limited
WEBCAST: This brief video case study examines how United Airlines was able to consolidate its IT infrastructure and fuel customer experience success with the right service. Tune in to learn more now.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Limited

HP Social Enterprise Services
sponsored by Hewlett-Packard Limited
WEBCAST: Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Limited

Delivering omni-channel shopping
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Limited

ComputerWeekly Special Report: Unlock the Business Benefits of Digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

The Age of the Customer Starts with Your Employees
sponsored by Hewlett-Packard Limited
WHITE PAPER: This Forrester Research report explores key findings behind employee mobile engagement and how their happiness drives customer satisfaction and ultimately, business growth.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

The Inevitable Threat to Your Share Price
sponsored by Hewlett-Packard Limited
WEBCAST: This webcast highlights the criticality of investing in security upfront to prevent data breaches, instead of merely focusing on the clean-up process. View now to see how this could save IT costs, and brand reputation, in the long-run.
Posted: 05 Feb 2014 | Premiered: Feb 5, 2014

Hewlett-Packard Limited

Content Marketing with FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover how you can create and deliver the content you need to ensure that your customers are truly engaged and approving of the received experience. Also discover the tools you need as well as where to focus business initiatives for now and the future.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention
sponsored by IBM
WHITE PAPER: Access the following white paper to get a firsthand look at the current state of customer analytics as well as the need to have a predictive analytics solution to handle customer insight needs. Also discover how business can capitalize on predictive insights to improve customer loyalty and retention.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

IBM

6 Ways to Expand Your Managed Services Offering and Boost Revenue
sponsored by LabTech Software
WHITE PAPER: To remain relevant in the world of IT today, you need to think big. Access this eBook today, which introduces six must-have services that will boost your bottom-line and provide far-reaching benefits to your clients.
Posted: 31 Jan 2014 | Published: 31 Dec 2013

LabTech Software

A Brazilian company adopts IBM System z to handle rapid business growth
sponsored by IBM
WEBCAST: This on-demand video case study explains how Sicoob, Brazil's largest cooperative credit system, achieved high performance and scalability by investing in the right server platform, allowing the company to accommodate business growth.
Posted: 21 Feb 2014 | Premiered: May 29, 2013

IBM
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