Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era

Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era

Cover

Within the 78 companies in a recent merchandise study, the following 3 key challenges are top concerns for optimization:

  • 88% of companies indicate that pricing has become more important
  • 54% of companies are looking to tailor their assortments to certain customers
  • 32% of companies indicate a need to increase gross margin

It is clear that a rethinking of merchandising is underway.

In this informative e-book, 5 key steps are highlighted to address merchandise optimization in the connected-customer era. Read on to discover how these steps will connect and optimize your merchandising and marketing activities to secure customer loyalty and future repeat sales.

Vendor:
IBM
Posted:
29 Apr 2014
Published:
29 Apr 2014
Format:
HTML
Length:
34 Page(s)
Type:
eBook
Language:
English
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