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 Oct 11, 2008
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Personalization

DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored  … 
Definition continues below.


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SAVO Never Sell Alone™
sponsored by SAVO Group
SOFTWARE DEMO: Savo has been helping companies big and small across all industries to have better conversation between sellers and buyers.
Posted: 29 Sep 2008 | Published: 27 Sep 2008
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TOPICS:  Business Intelligence | CRM | Customer Data Management | Customer Service | Marketing | Sales
Advent Portfolio Exchange Demo
sponsored by Advent Software, Inc.
SOFTWARE DEMO: Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
Posted: 10 Jul 2008 | Published: 01 Jul 2008
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TOPICS:  Accounting Software | Client-Server Software | CRM | Marketing | Office Applications Software | Portfolio Management (Finance) | Reporting Software | Systems Integration Services
Discover Tableau: Free Software Evaluation
sponsored by Tableau Software
TRIAL SOFTWARE: Tableau gives you the interactive power to see patterns, find outliers, and coax insights from your data like never before. Download this free trial to see how the exploration processes enable to you dive into your company's data.
Posted: 21 Feb 2008 | Published: 21 Feb 2008
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TOPICS:  Dashboards | Data Management | Data Management Software | Data Visualization | Data Visualization Software | Marketing | Real-time Analytics | Software Selection
 
PERSONALIZATION DEFINITION (continued): …  to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy.

Personalization in some ways harkens back to an earlier day, by making consumer relationships more … 
Personalization definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary



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