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| Business of Information Technology > Business Processes > Marketing > |
Personalization
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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Commonly used to enhance customer service or e-commerce sales, personalization is sometimes referred to as one-to-one marketing, because the enterprise's Web page is tailored
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Is Your Network Ready? - Meeting the Challenges of Today's New Communications Environment
| sponsored by Alcatel-Lucent
WHITE PAPER:
Building on the solid foundation of advanced, comprehensive network design, the service provider will mitigate the inherent risks associated with transformation, bring new services to market and enhance customer experience.
Posted: 22 Aug 2008 | Published: 22 Aug 2008
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Desktop Delivery: Making Desktop Virtualization Work
| sponsored by Citrix
WHITE PAPER:
This whitepaper discusses Desktop Virtualization and the impact on desktop management. It explores the challenges for desktop management in a pre-Desktop Virtualization world and issues that are not well addressed by Desktop Virtualization.
Posted: 20 Aug 2008 | Published: 20 Aug 2008
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The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.
Posted: 12 Aug 2008 | Published: 01 Jan 2005
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How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Enterprise Personalization for the Insurance Industry
| sponsored by Exstream Software
WHITE PAPER:
In today's highly competitive environment, providing timely and relevant policyholder communications is critical. Exstream Software's Dialogue enterprise personalization solution allows insurers to create, manage, and deliver the fu...
Posted: 24 Apr 2008 | Published: 01 Apr 2004
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Improving Customer Experience in the Insurance Industry - Leveraging the Power of an Enterprise Personalization Platform
| sponsored by Exstream Software
WHITE PAPER:
The purpose of this paper is to discuss the importance of an enterprise personalization platform that streamlines front-end and back-end document creation processes for straight-through processing, while allowing you to leverage custome...
Posted: 24 Apr 2008 | Published: 01 Aug 2006
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Why Business Rules: A Case for Business Consumers of Information Technology
| sponsored by ILOG, Inc.
WHITE PAPER:
This paper examines the relationship between business and IT groups within the typical enterprise and explores how the implementation of a Business Rules Management System (BRMS) allows both groups find common ground.
Posted: 10 Apr 2008 | Published: 01 Mar 2006
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Meeting the Challenges of Supply Chain Management
| sponsored by Modus Link
WHITE PAPER:
As brand owners accelerate new product introductions globally and strive to promote customer brand loyalty, the challenge to optimize the supply chain becomes increasingly more complex.
Posted: 27 Feb 2008 | Published: 27 Feb 2008
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Removing Internet Anonymity Barriers with IP Intelligence
| sponsored by Digital Element
WHITE PAPER:
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007
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PERSONALIZATION DEFINITION (continued): … to specifically target each individual consumer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits. There are a number of personalization software products available, including those from Broadvision, ResponseLogic, and Autonomy. Personalization in some ways harkens back to an earlier day, by making consumer relationships more …
Personalization definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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