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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more
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Definition continues below.
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Personalization White Papers
(View All Report Types)
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11 Matches
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Architected for Personalization: How Sitecore's coupled architecture enables individualized web experiences
sponsored by SiteCore
WHITE PAPER:
This resource examines the crucial role that content management systems (CMSs) play in delivering a personalized customer experience, and outlines key factors that your organization should consider in order to make the CMS selection process a success.
Posted: 02 May 2013 | Published: 31 Dec 2012
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CMS selection drives customer experience: A guide for marketers & developers
sponsored by SiteCore
WHITE PAPER:
Content management systems (CMSs) now play a critical role in delivering an excellent customer experience. This resource highlights the key criteria you should consider when selecting a CMS to ensure interoperability with the rest of your customer experience management tools.
Posted: 02 May 2013 | Published: 02 May 2013
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Mass Personalization: How relevance engines are revolutionizing mass communications
sponsored by xMatters, Inc.
WHITE PAPER:
Mass personalization eliminates the need to send the same message en masse at the same time. By reducing communication “noise,” mass personalization enables recipients to focus on what’s relevant to them at the moment that it matters. Read this paper to find out more.
Posted: 08 Sep 2010 | Published: 08 Sep 2010
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Desktop Virtualization with Citrix XenDesktop - 3 Easy Steps to a Better Desktop
sponsored by Citrix
WHITE PAPER:
The complexity and cost of running and maintaining the desktop has reached new heights in today's progressively mobile and global business environment. In this paper, we'll take a look at the factors that are changing the world of the desktop and rendering traditional desktop lifecycle management obsolete.
Posted: 21 Apr 2009 | Published: 31 Dec 2008
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Personalized Video Experiences
sponsored by Motorola, Inc.
WHITE PAPER:
This paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video.
Posted: 05 Jan 2009 | Published: 31 Dec 2008
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Media Mobility Delivering Ultimate Video Experiences
sponsored by Motorola, Inc.
WHITE PAPER:
Media Mobility promises a sophisticated user experience that will enable operators to dramatically increase their multi-play service bundles that integrate voice, data and video offerings.
Posted: 05 Jan 2009 | Published: 31 Dec 2008
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How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
sponsored by Silverpop Systems Inc.
WHITE PAPER:
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
sponsored by Silverpop Systems Inc.
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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How to Translate Good Service into Market-Share Advantage
sponsored by GoToAssist
WHITE PAPER:
This research brief addresses 1 of the 6 key strategic issues: How to Translate Good Service into Market-Share Advantage.
Posted: 20 May 2008 | Published: 01 Jan 2007
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Meeting the Challenges of Supply Chain Management
sponsored by Modus Link
WHITE PAPER:
As brand owners accelerate new product introductions globally and strive to promote customer brand loyalty, the challenge to optimize the supply chain becomes increasingly more complex.
Posted: 27 Feb 2008 | Published: 27 Feb 2008
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Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER:
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007
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PERSONALIZATION DEFINITION (continued): … effectively and efficiently, making interactions faster andeasier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.There are a number of personalization software products available, including those fromBroadvision, ResponseLogic, and Autonomy.Personalization in some ways harkens back to an earlier day, by making consumer relationshipsmore closely tailored to the individual. If you've ever bought a book from Amazon, for example, thenext time you visit they will - like a friendly and helpful sales clerk - greet you by name andtell you about products in stock … |
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