|
Business of Information Technology >
Business Processes >
Marketing >
|
|
|
|
DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more
…
Definition continues below.
|
|
Personalization White Papers
(View All Report Types)
|
|
2 Matches
|
Bring Your Own Device Programs: Policies and best practices for success
sponsored by MokaFive
WHITE PAPER:
Uncover a number of considerations you need to address before implementing a BYOC program in your organization. Also read key tips to managing BYOC and enabling its success.
Posted: 06 Feb 2012 | Published: 06 Feb 2012
|
|
|
User Virtualization: Beyond Device-Centric Computing
sponsored by AppSense
WHITE PAPER:
User virtualization decouples user-specific settings and policies from the physical or virtual machine, and allows users the flexibility to manage their own preferences across multiple physical or virtual devices. Learn how user virtualization can help to lower support costs, enhance security and risk management, and speed up IT processes.
Posted: 08 Nov 2011 | Published: 08 Nov 2011
|
|
| |
PERSONALIZATION DEFINITION (continued): … effectively and efficiently, making interactions faster andeasier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.There are a number of personalization software products available, including those fromBroadvision, ResponseLogic, and Autonomy.Personalization in some ways harkens back to an earlier day, by making consumer relationshipsmore closely tailored to the individual. If you've ever bought a book from Amazon, for example, thenext time you visit they will - like a friendly and helpful sales clerk - greet you by name andtell you about products in stock … |
|
|
|
TechTarget provides enterprise IT professionals with the information they need to perform their jobs
- from developing strategy, to making cost-effective IT purchase decisions and managing their
organizations' IT projects - with its network of
|
|
|
Definitions:
|
|
 |
|
All Rights Reserved,
Copyright 2000 - 2012, TechTarget |
|
|
|
|
