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Personalization

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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Definition continues below.
PersonalizationWhite Papers (View All Report Types)
12 Matches
Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Real-time Personalization: 6 fundamental tips for marketers
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

IBM

Mass Personalization: How relevance engines are revolutionizing mass communications
sponsored by xMatters, Inc.
WHITE PAPER: Mass personalization eliminates the need to send the same message en masse at the same time. By reducing communication “noise,” mass personalization enables recipients to focus on what’s relevant to them at the moment that it matters. Read this paper to find out more.
Posted: 08 Sep 2010 | Published: 08 Sep 2010

xMatters, Inc.

Desktop Virtualization with Citrix XenDesktop - 3 Easy Steps to a Better Desktop
sponsored by Citrix
WHITE PAPER: The complexity and cost of running and maintaining the desktop has reached new heights in today's progressively mobile and global business environment. In this paper, we'll take a look at the factors that are changing the world of the desktop and rendering traditional desktop lifecycle management obsolete.
Posted: 21 Apr 2009 | Published: 31 Dec 2008

Citrix

Personalized Video Experiences
sponsored by Motorola, Inc.
WHITE PAPER: This paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video.
Posted: 05 Jan 2009 | Published: 31 Dec 2008

Motorola, Inc.

Media Mobility Delivering Ultimate Video Experiences
sponsored by Motorola, Inc.
WHITE PAPER: Media Mobility promises a sophisticated user experience that will enable operators to dramatically increase their multi-play service bundles that integrate voice, data and video offerings.
Posted: 05 Jan 2009 | Published: 31 Dec 2008

Motorola, Inc.

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
sponsored by Silverpop Systems Inc.
WHITE PAPER: Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006

Silverpop Systems Inc.

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
sponsored by Silverpop Systems Inc.
WHITE PAPER: This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007

Silverpop Systems Inc.

How to Translate Good Service into Market-Share Advantage
sponsored by GoToAssist
WHITE PAPER: This research brief addresses 1 of the 6 key strategic issues: How to Translate Good Service into Market-Share Advantage.
Posted: 20 May 2008 | Published: 01 Jan 2007

GoToAssist

Meeting the Challenges of Supply Chain Management
sponsored by Modus Link
WHITE PAPER: As brand owners accelerate new product introductions globally and strive to promote customer brand loyalty, the challenge to optimize the supply chain becomes increasingly more complex.
Posted: 27 Feb 2008 | Published: 27 Feb 2008

Modus Link

Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007

Digital Element
12 Matches
 
PERSONALIZATION DEFINITION (continued): …  effectively and efficiently, making interactions faster andeasier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.There are a number of personalization software products available, including those fromBroadvision, ResponseLogic, and Autonomy.Personalization in some ways harkens back to an earlier day, by making consumer relationshipsmore closely tailored to the individual. If you've ever bought a book from Amazon, for example, thenext time you visit they will - like a friendly and helpful sales clerk - greet you by name andtell you about products in stock … 

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