A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER:
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
Posted: 04 Nov 2009 | Published: 04 Nov 2009
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Achieving Sustained Growth through Operational Excellence
sponsored by SAP AG
WHITE PAPER:
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
Posted: 29 Oct 2009 | Published: 29 Oct 2009
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Using Advanced Analytics: Gain Insight into Your Revenue Stream
sponsored by SAP BusinessObjects
WHITE PAPER:
Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
Posted: 26 Oct 2009 | Published: 26 Oct 2009
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How to Maximize Revenue by Sending Targeted Promotions to Customers
sponsored by Infor CRM
WHITE PAPER:
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
Posted: 23 Oct 2009 | Published: 23 Oct 2009
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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
WHITE PAPER:
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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Content Mapped to Buying Stages Powers Nurturing Results
sponsored by Genius.com
WHITE PAPER:
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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The Science and Art of Selling
sponsored by Genius.com
WHITE PAPER:
This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER:
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results
sponsored by Genius.com
WHITE PAPER:
Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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Relavis CRM: Exclusively for Lotus Notes
sponsored by Relavis Corporation
WHITE PAPER:
CRM is all about sharing knowledge to drive more revenue and better support your customers. Relavis CRM will provide you with all the information you need to make the right decisions about your customers and prospects.
Posted: 16 Sep 2009 | Published: 16 Sep 2009
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
WHITE PAPER:
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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9 Management Practices for Exceptional Webinars
sponsored by Citrix Online
WHITE PAPER:
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
WHITE PAPER:
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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What Causes Webinar Attendees to Bail
sponsored by Citrix Online
WHITE PAPER:
Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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How to Market and Sell Services with Webinars
sponsored by Citrix Online
WHITE PAPER:
This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
Posted: 21 Aug 2009 | Published: 21 Aug 2009
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Sales and Marketing: The New Power Couple
sponsored by Microsoft
WHITE PAPER:
This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
Posted: 18 Aug 2009 | Published: 18 Aug 2009
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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER:
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Posted: 23 Jul 2009 | Published: 23 Jul 2009
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Innovative Marketing Strategies for Individual and Personal Lines Insurers
sponsored by Infor CRM
WHITE PAPER:
In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
Posted: 22 Jul 2009 | Published: 22 Jul 2009
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Making Interactions More Intelligent Across All Channels in the Retail Finance Industry
sponsored by Infor CRM
WHITE PAPER:
In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
Posted: 22 Jul 2009 | Published: 22 Jul 2009
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Increase Your Returns Using Event-Based Marketing
sponsored by Infor CRM
WHITE PAPER:
Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
Posted: 22 Jul 2009 | Published: 22 Jul 2009
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Six Mistakes Companies Are Making Today and How You Can Avoid Them
sponsored by SAP BusinessObjects
WHITE PAPER:
Organizations need technology that can unlock the value of information. Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to...
Posted: 19 Jun 2009 | Published: 19 Jun 2009
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Sustained Growth Through Operational Excellence
sponsored by SAP America Inc
WHITE PAPER:
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organisation, enabling management by facts.
Posted: 05 Jun 2009 | Published: 05 Jun 2009
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Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations
sponsored by SAP America Inc
WHITE PAPER:
Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
Posted: 04 Jun 2009 | Published: 04 Jun 2009
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The Customer-Driven Innovation Series: The Predictive Enterprise
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work.
Posted: 05 May 2009 | Published: 05 May 2009
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Who Are My Best Customers?
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers.
Posted: 20 Feb 2009 | Published: 20 Feb 2009
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