Business of Information Technology  >   Business Processes  >   Marketing  >  

Personalization

RSS Feed    Add to Google    Add to My Yahoo!
DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more  … 
Definition continues below.
PersonalizationMultimedia (View All Report Types)
1 Match
vDesk on VDI
sponsored by RingCube Technologies, Inc.
WEBCAST: This webinar will show you how, by combining RingCube's new vDesk solution with your VDI (virtual desktop infrastructure), you can achieve personalization, offline mobility and efficient storage.
Posted: 01 Dec 2009 | Premiered: Dec 1, 2009

RingCube Technologies, Inc.
1 Match
 
PERSONALIZATION DEFINITION (continued): …  effectively and efficiently, making interactions faster andeasier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.There are a number of personalization software products available, including those fromBroadvision, ResponseLogic, and Autonomy.Personalization in some ways harkens back to an earlier day, by making consumer relationshipsmore closely tailored to the individual. If you've ever bought a book from Amazon, for example, thenext time you visit they will - like a friendly and helpful sales clerk - greet you by name andtell you about products in stock … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement