There’s a misalignment between IT and users in many companies. In these businesses, the IT organization sees itself as a technology‐first group of people. Their mission is to ensure consistent and secure access to applications and data.
Consider my frustration in Chapter 1's first few pages. There, I explained the problems I experienced in upgrading just a single workstation from Windows Vista to Windows 7. Upgrading the OS was a simple process, taking only about 30 minutes and zero effort. But transferring over the user’s personal information - their desktop shortcuts, important files, browser bookmarks, and the like - consumed another three‐and‐a‐half hours.
That user’s personal files may have been of little importance to me; yet to the user, those personal files are worth substantially more than any new OS. If that user can’t find the shortcut to their accounting spreadsheet or their connection to the office printer, a new OS does them little good.
That’s why personality - and the preservation of personality, no matter how our users might connect—is so incredibly important. Read Chapter 2 of this series to learn more about the importance of personalization.