Personalized Marketing and Web Analytics

Personalized Marketing and Web Analytics

Cover

Today marketers face the challenge of improving marketing returns at a time when conventional marketing techniques are increasingly ineffective and real-time dialogue is becoming a norm.

For maximum impact and return, marketers must go beyond segment marketing and click reporting and create a personal dialogue with each visitor. Behavioral web analytics can fuel this personalization process by providing specific insights about each segment and individual.

In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.

Vendor:
IBM
Posted:
01 Mar 2014
Published
28 Feb 2013
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
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