FREE MEMBERSHIP - Create your personalized Bitpipe Service!  Members: Sign in 
Search Bitpipe: 
Business of Information Technology  >   Business Processes  >   Marketing  >  

Customer Profiles

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Definition continues below.
Customer Profiles Multimedia (View All Report Types)
1 Match
ESRI Maps for IBM Cognos
sponsored by Esri
WEBCAST: This webcast looks at the integration of interactive maps to enable location analytics as part of the BI suite.
Posted: 13 Apr 2012 | Premiered: 13 Apr 2012

Esri
1 Match
 
CUSTOMER PROFILES DEFINITION (continued): …  focuses on identifying customer groups based on demographics andattributes such as attitude and psychological profiles. Value-based segmentation, on the otherhand, looks at groups of customers in terms of the revenue they generate and the costs ofestablishing and maintaining relationships with them.Customer segmentation procedures include: deciding what data will be collected and how it willbe gathered; collecting data and integrating data from various sources; developing methods of dataanalysis for segmentation; establishing effective communication among relevant business units (suchas marketing … 
Home | About Us | Contact Us | Advertise with Us | Partner with Us | Site Index
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other   TechTarget - The Most Targeted IT Media
TechTarget Corporate Web Site  |   Media Kits  




All Rights Reserved, Copyright 2000 - 2012, TechTarget | Read our Privacy Statement