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Customer Profiles

ALSO CALLED: Profile Customers, Profiling Customers, and Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Using segmentation allows companies to target groups effectively, and allocate marketing resources  … 
Definition continues below.


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Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007
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The Intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction
sponsored by Genesys
WHITE PAPER: Download the new business paper, The intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction and discover how your contact center can actually anticipate customers' needs and allow them to control the interaction.
Posted: 24 Mar 2008 | Published: 01 Mar 2008
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Delivering Customer Value: Innovative Approaches to Maintain Competitive Success
sponsored by SAP America Inc
WHITE PAPER: Delivering customer value requires continuing attention and focus if a company is to prosper into the next generation. Learn three essential steps from IDC that companies need to take to sharpen the value proposition they offer to their customers.
Posted: 02 Feb 2008 | Published: 01 Jul 2007
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CUSTOMER PROFILES DEFINITION (continued): …  to best effect. According to an article by Jill Griffin for Cisco Systems, traditional segmentation focuses on identifying customer groups based on demographics and attributes such as attitude and psychological profiles. Value-based segmentation, on the other hand, looks at groups of customers in terms of the revenue they generate and the costs of establishing and maintaining relationships with them.

Customer segmentation procedures include: deciding what data will be collected and how it will … 
Customer Profiles definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary



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