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Customer Profiles

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ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Definition continues below.
Customer Profiles White Papers (View All Report Types)
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Making a Single View of the Customer Work
sponsored by DataFlux Corporation
WHITE PAPER: As many executives embrace the idea of a true “single version of the truth” about their customers, they face the fact that their data warehouse and CRM systems, however successful, haven’t reached this goal.
Posted: 16 Jun 2011 | Published: 16 Jun 2011

DataFlux Corporation

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer
sponsored by Oracle Corporation
WHITE PAPER: Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
Posted: 20 Oct 2009 | Published: 20 Oct 2009

Oracle Corporation

Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace?
sponsored by Oracle Corporation
WHITE PAPER: This white paper highlights some of the issues that reduce or increase the effectiveness of customer loyalty programs and suggests a solution that offers tips for building a more loyal customer base.
Posted: 02 Oct 2009 | Published: 02 Oct 2009

Oracle Corporation
3 Matches
 
CUSTOMER PROFILES DEFINITION (continued): …  focuses on identifying customer groups based on demographics andattributes such as attitude and psychological profiles. Value-based segmentation, on the otherhand, looks at groups of customers in terms of the revenue they generate and the costs ofestablishing and maintaining relationships with them.Customer segmentation procedures include: deciding what data will be collected and how it willbe gathered; collecting data and integrating data from various sources; developing methods of dataanalysis for segmentation; establishing effective communication among relevant business units (suchas marketing … 
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