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Customer Profiles

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ALSO CALLED: Profile Customers, Profiling Customers, Customer Analysis
DEFINITION: Customer segmentation is the practice of dividing a customer base into groups of individualsthat are similar in specific ways relevant to marketing, such as age, gender, interests, spendinghabits, and so on. Using segmentation allows companies to target groups effectively, and allocatemarketing resources to best effect. According to an article by Jill Griffin for Cisco Systems,traditional segmentation  … 
Definition continues below.
Customer ProfilesReports
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Maximizing Customer Value with Oracle Business Intelligence Applications
sponsored by Oracle Corporation
WHITE PAPER: This technology brief highlights how BI applications can integrate information across data sources and departments, provide a single, integrated view of customer and enterprise information, and enable greater alignment of decisions and execution to drive higher customer profitability and share of wallet.
Posted: 12 Oct 2009 | Published: 01 Dec 2007

Oracle Corporation

Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace?
sponsored by Oracle Corporation
WHITE PAPER: This white paper highlights some of the issues that reduce or increase the effectiveness of customer loyalty programs and suggests a solution that offers tips for building a more loyal customer base.
Posted: 02 Oct 2009 | Published: 02 Oct 2009

Oracle Corporation

Wealth Management Firms Choose CRM to Improve Productivity and Client Service
sponsored by Microsoft
WHITE PAPER: To more clearly understand how wealth management firms are using Microsoft Dynamics CRM, Microsoft turned to IT advisory firm Mainstay Partners for an independent assessment. Mainstay Partners interviewed a number of firms to identify the measurable benefits they have achieved through deploying Microsoft Dynamics CRM.
Posted: 25 Aug 2009 | Published: 25 Aug 2009

Microsoft

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data.
Posted: 07 May 2009 | Published: 31 Dec 2008

SPSS Inc. Worldwide Headquarters

Let Customer Feedback Do the Driving
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Posted: 07 May 2009 | Published: 31 May 2007

SPSS Inc. Worldwide Headquarters

Delivering Superior Customer Value in Communications Firms: Enabling Optimal Offer Creation for Service Providers
sponsored by SAP America, Inc.
WHITE PAPER: For communications companies - whether focused on telecommunications services or media content - these are challenging times. Markets are saturated with new offerings, and margins continue to diminish. In response, communications service providers (CSPs) are concentrating on improving offers of voice, content, and data services.
Posted: 27 Apr 2009 | Published: 27 Apr 2009

SAP America, Inc.

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
PODCAST: In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run.
Posted: 14 Apr 2009 | Premiered: Apr 14, 2009

SAP America, Inc.

Case Management: Combining Knowledge with Process
sponsored by Singularity
WHITE PAPER: Case Management is critical to the work of many organizations but is often paper-driven and plagued by delay and poor visibility. In this white paper we define case management in more detail and show how a Business Process Management approach with support for knowledge intensive processes provides the most appropriate solution to Case Management.
Posted: 16 Mar 2009 | Published: 16 Mar 2009

Singularity

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
WEBCAST: This Webcast and complimentary Podcast explores today's consumer trends and new customer strategies that will help companies not only survive the current economy but emerge as a leader in the long run.
Posted: 13 Mar 2009 | Premiered: Mar 31, 2009, 12:00 EDT (16:00 GMT)

SAP America, Inc.

Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile
sponsored by Hewlett-Packard Company
WHITE PAPER: This IDC white paper discusses the role of user profile management in the telecom industry. Service providers' (SPs) efforts to manage, capitalize on, and provision user information across multiple databases are critical to fuel applications-led services.
Posted: 19 Nov 2008 | Published: 19 Nov 2008

Hewlett-Packard Company

Sales Prospector Demo
sponsored by Oracle Corporation
SOFTWARE DEMO: View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.
Posted: 03 Nov 2008 | Premiered: 31 Oct 2008

Oracle Corporation

Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM Line of Business
WHITE PAPER: This paper reveals key insights into what actually drives customer advocacy, as well as what grocers can do to improve the level of advocacy among their customer populations.
Posted: 12 Jun 2008 | Published: 01 Sep 2008

IBM Line of Business

Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007

IBM

The Intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction
sponsored by Genesys
WHITE PAPER: Download the new business paper, The intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction and discover how your contact center can actually anticipate customers' needs and allow them to control the interaction.
Posted: 24 Mar 2008 | Published: 01 Mar 2008

Genesys

Delivering Customer Value: Innovative Approaches to Maintain Competitive Success
sponsored by SAP UK & Ireland
PRODUCT LITERATURE: Delivering customer value requires continuing attention and focus if a company is to prosper into the next generation. Learn three essential steps from IDC that companies need to take to sharpen the value proposition they offer to their customers.
Posted: 15 Nov 2007 | Published: 01 Jul 2007

SAP UK & Ireland

Maximizing Data Quality to Build Profitable Customer Relationships
sponsored by Pitney Bowes Group 1 Software
WHITE PAPER: This white paper will help you understand the role of data quality in developing profitable customer relationships. Gain insight into the strategies and technologies that can help you get the most from your customer-facing systems.
Posted: 18 Sep 2007 | Published: 01 Jan 2003

Pitney Bowes Group 1 Software

Identity Resolution: A Key to CDI Value
sponsored by Identity Systems
WHITE PAPER: For any customer data integration (CDI) project, adequate identity resolution is crucial. Gain insight into the unique challenges posed by identity related data and learn what matching technology is essential for a successful CDI initiative.
Posted: 14 Dec 2006 | Published: 01 Oct 2006

Identity Systems
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CUSTOMER PROFILES DEFINITION (continued): …  focuses on identifying customer groups based on demographics andattributes such as attitude and psychological profiles. Value-based segmentation, on the otherhand, looks at groups of customers in terms of the revenue they generate and the costs ofestablishing and maintaining relationships with them.Customer segmentation procedures include: deciding what data will be collected and how it willbe gathered; collecting data and integrating data from various sources; developing methods of dataanalysis for segmentation; establishing effective communication among relevant business units (suchas marketing … 

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