sponsored by IBM
Posted:  21 Dec 2012
Published:  21 Dec 2012
Format:  PDF
Length:  8  Page(s)
Type:  eGuide
Language:  English

Businesses are beginning to realize the value of social media as they derive insights concerning product development, customer service, and brand health through from the discussions, ratings, and more that take place on these sites. To effectively take advantage of this data, businesses need a well-defined social media strategy and the right technologies to support it.

In this e-guide, discover how social media analytics software leverages text analytics capabilities to reveal patterns, trends, and potential business problems within online discussions.

Business Intelligence | Customer Data Integration | Customer Data Management | Customer Profiles | Customer Satisfaction | Customer Service | Data Analytics | Social Computing | Social Networking | Text Analytics

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