sponsored by Oracle Corporation
Posted:  25 Apr 2011
Published:  25 Apr 2011
Format:  PDF
Length:  17  Page(s)
Type:  White Paper
Language:  English

In late 2009, the eCommerce software provider Art Technology Group (ART) commissioned a survey to look at two key questions: How frequently consumers use multiple channels to browse, research, and purchase a broad range of products and services and what their reactions are to these different channels.

Conducted by an independent service, this online study polled 1,054 U.S. consumers of ages 18 years and older to analyzed their use of multiple channels to gain more information about or to complete the purchase of a product or service. Continue reading this white paper to see the results of this survey and what they mean for your organization.

Channel Management | Consumer Market | Customer Profiles | Customer Satisfaction | Customer Self-Service | eCommerce | eCommerce Services | Online Shopping

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