Cross-Channel Commerce: A Consumer Research Study

Cross-Channel Commerce: A Consumer Research Study


In late 2009, the eCommerce software provider Art Technology Group (ART) commissioned a survey to look at two key questions: How frequently consumers use multiple channels to browse, research, and purchase a broad range of products and services and what their reactions are to these different channels.

Conducted by an independent service, this online study polled 1,054 U.S. consumers of ages 18 years and older to analyzed their use of multiple channels to gain more information about or to complete the purchase of a product or service. Continue reading this white paper to see the results of this survey and what they mean for your organization.

Oracle Corporation
25 Apr 2011
25 Apr 2011
17 Page(s)
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