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Market Segments

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DEFINITION: A particular group that has its own distinct customer profile and buyer characteristics so that for marketing purposes, it can be targeted separately from other segments of the market.
Market Segments Reports
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Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage
sponsored by SAS Institute Inc.
WEBCAST: This webcast focuses on results from compelling research that is focused on multi-channel customer management. This research will help marketers better manage the multi-channel customer experience and develop future strategies.
Posted: 20 Aug 2009 | Premiered: 20 Aug 2009

1 Match
 
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