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 Nov 22, 2009
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Market Segments

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DEFINITION: A particular group that has its own distinct customer profile and buyer characteristics so that for marketing purposes, it can be targeted separately from other segments of the market.
Market Segments Reports
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Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
CASE STUDY: Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: 09 Oct 2009 | Published: 09 Oct 2009
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TOPICS:  Advertising | Click-Throughs | CRM | CRM Analytics | CRM Services | Market Research | Market Segments | Market Trends | Marketing | Marketing Information Systems | Online Advertising | Online Marketing | Search Engine Marketing
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