sponsored by Marketo
Posted:  27 Jun 2013
Published:  27 Jun 2013
Format:  PDF
Length:  2  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

Marketing automation can transform your sales and marketing programs, as it helps you more effectively manage and process lead flows, turning potential customers into long-lasting relationships.

However, making the move to automation requires a certain level of readiness - does your organization possess the capabilities and face the challenges that marketing automation is best suited for?

Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in areas such as:

  • Revenue process
  • Customer to sales team ratio
  • Lead nurturing
  • And more!





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