Hexaware's marketing wanted to increase the number of completed visitor forms because they gathered useful information from these surveys. With more customer information Hexaware could tailor their websites to fit the needs of their potential customers. Unfortunately it isn't easy getting customers to reveal information about them, unless they feel compelled by a great customer experience or unique content.

Read on to discover how Hexaware uses real-time analytics of their customers to personalize their website, increase the number of completed forms, increase conversion rates and in the end, generate more leads.