Campaign Management ( e-Mail Campaign Management and Email Campaign Management) Definition

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Jul 6, 2008

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Campaign Management

-- 14 Vendor Reports | 18 Products

ALSO CALLED: e-Mail Campaign Management and Email Campaign Management
DEFINITION: The process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.

Recent Vendor Reports on Campaign Management
Closing the Marketing Credibility Gap sponsored by Aprimo, Inc. WHITE PAPER: Posted: 20 Jun 2008 \| Published: 01 Oct 2007 SUMMARY: An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. TOPICS: Campaign Management \| CRM \| Financial Management \| Marketing

EMM: Not Just a Vision for the Future sponsored by Aprimo, Inc. WHITE PAPER: Posted: 20 Jun 2008 \| Published: 01 Dec 2007 SUMMARY: EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM. TOPICS: Campaign Management \| Content Management \| Databases \| Financial Management \| SOA

NetAcuity: The Industry Standard for IP Intelligence Technology sponsored by Digital Element PRODUCT OVERVIEW: Posted: 31 Jan 2008 \| Published: 29 Jan 2008 SUMMARY: Utilizing Digital Element's NetAcuity IP Intelligence technology-the gold standard in the industry-can positively impact your business by improving the effectiveness of online endeavors and applications. TOPICS: Campaign Management \| IP \| IP Addresses \| Localization \| Online Advertising \| Search Engine Marketing \| Search Engine Optimization

Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing sponsored by Vtrenz, Inc SOFTWARE LISTING: Posted: 16 Jan 2008 \| Published: 01 Jan 2007 SUMMARY: Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline. TOPICS: Business Process Automation \| Campaign Management \| Campaign Management Software \| Consumer Market \| CRM \| Customer Data Management \| Email Marketing \| Lead Generation \| ROI \| Web Applications Management

Longhorn, Exchange 2007, Vista, SQL Server 2007: How Can You Take Advantage of Microsoft Upgrade Cycle sponsored by TechTarget WHITE PAPER: Posted: 04 Oct 2007 \| Published: 01 Sep 2007 SUMMARY: In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, describes the major segments of the Windows market and tactics you can use to carve out a position that your company can ride to ... TOPICS: Best Practices \| Campaign Management \| IT Spending \| Lead Generation \| Microsoft Exchange \| Online Marketing \| ROI \| Software Upgrades \| SQL Server \| Windows Vista

The Deliverability Top Ten sponsored by ExactTarget PRODUCT LITERATURE: Posted: 29 Aug 2004 \| Published: 01 Aug 2004 SUMMARY:Here are the top 10 reasons for using ExactTarget solutions. TOPICS: Campaign Management \| Email Management \| Email Management Services \| Email Marketing \| Spam

ExactTarget Integrated Solution sponsored by ExactTarget PRODUCT OVERVIEW: Posted: 29 Aug 2004 \| Published: 01 Aug 2004 SUMMARY:ExactTarget software integrates seamlessly with your other best-of-breed applications, including: Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources. TOPICS: Application Integration \| Campaign Management \| Content Management \| Email Management \| Email Management Software \| Email Marketing \| Personalization

Overture Management sponsored by Lazworld.com Inc. PRODUCT OVERVIEW: Posted: 06 Jun 2004 \| Published: 01 Jun 2004 SUMMARY:Lazworld.com Overture management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting. TOPICS: Campaign Management \| Online Advertising \| Online Marketing \| Search Engines

Online Promotions sponsored by Lazworld.com Inc. PRODUCT OVERVIEW: Posted: 06 Jun 2004 \| Published: 01 Jun 2004 SUMMARY:Give us your marketing goals and we'll design a customized online promotion with web and email based sweepstakes, interactive contests, direct sale programs, coupons, and more. TOPICS: Campaign Management \| Online Advertising \| Online Marketing

Online Media Buying sponsored by Lazworld.com Inc. DATA SHEET: Posted: 09 May 2004 \| Published: 01 May 2004 SUMMARY:Online media buying Lazworld.com will cost-effectively create, manage, and consolidate your interactive campaign through a single source. TOPICS: Campaign Management \| eBusiness Services \| Online Marketing

View All Campaign Management Vendor Reports »

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