Campaign Management White Papers ( e-Mail Campaign Management, Email Campaign Management ) Software Downloads, Definition and Webcasts

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Feb 9, 2012

Business of Information Technology > Business Processes > Marketing >
Campaign Management
ALSO CALLED: e-Mail Campaign Management, Email Campaign Management DEFINITION: The process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Reports
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SendGrid Deliverability Guide - Everything You Need to Know About Delivering Email through Your Web Application sponsored by SendGrid WHITE PAPER: Email deliverability could be affecting your business and reputation today. How do you make sure your company's emails are actually getting to your client's inboxes? Discover best practices for avoiding the spam box and inadvertent bounces. Posted: 02 Jan 2012 \| Published: 02 Jan 2012 TOPICS: Campaign Management \| Campaign Management Software \| CRM \| Customer Service Best Practices \| Customer Support Software \| Email \| Email Marketing \| Spam

Managing the customer experience across channels -- a manager's guide sponsored by Oracle Corporation WHITE PAPER: This eBook explores optimizing and analyzing data collected from each channel and how to apply the findings to a customer experience management (CEM) strategy. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Campaign Management \| Channel Management \| CRM \| CRM Analytics \| CRM Best Practices \| Customer Data Management \| Customer Satisfaction \| Text Analytics

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