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Campaign Management

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ALSO CALLED: e-Mail Campaign Management, Email Campaign Management
DEFINITION: The process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Reports
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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
PRESENTATION TRANSCRIPT: This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 05 Oct 2009 | Published: 05 Oct 2009


Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
WEBCAST: This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009


Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
PODCAST: This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009


It's Time to "Go Commando"
sponsored by Birst
WHITE PAPER: Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.
Posted: 19 Jun 2009 | Published: 19 Jun 2009

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