Campaign Management White Papers ( e-Mail Campaign Management, Email Campaign Management ) Software Downloads, Definition and Webcasts

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Dec 4, 2009

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Business of Information Technology > Business Processes > Marketing >
Campaign Management
ALSO CALLED: e-Mail Campaign Management, Email Campaign Management DEFINITION: The process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Reports
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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis sponsored by TIBCO Spotfire Division PRESENTATION TRANSCRIPT: This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. Posted: 05 Oct 2009 \| Published: 05 Oct 2009 TOPICS: Business Performance Management \| Campaign Management \| CRM Analytics \| Lead Generation \| Marketing \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| Sales Representatives

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis sponsored by TIBCO Spotfire Division WEBCAST: This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. Posted: 11 Sep 2009 \| Premiered: 11 Sep 2009 TOPICS: Business Performance Management \| Campaign Management \| CRM Analytics \| Lead Generation \| Marketing \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| Sales Representatives

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis sponsored by TIBCO Spotfire Division PODCAST: This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. Posted: 11 Sep 2009 \| Premiered: 11 Sep 2009 TOPICS: Business Performance Management \| Campaign Management \| CRM Analytics \| Lead Generation \| Marketing \| Sales and Marketing Software \| Sales Channels \| Sales Force Automation \| Sales Representatives

It's Time to "Go Commando" sponsored by Birst WHITE PAPER: Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully. Posted: 19 Jun 2009 \| Published: 19 Jun 2009 TOPICS: Business Intelligence \| Business Metrics \| Business Performance Management \| Business Process Automation \| Campaign Management \| CRM \| Lead Generation \| ROI \| Sales Force Automation \| Sales Order Management

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