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Campaign Management

-- 14 Vendor Reports | 18 Products

ALSO CALLED: e-Mail Campaign Management and Email Campaign Management
DEFINITION: The process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Recent Vendor Reports on Campaign Management
Closing the Marketing Credibility Gap
sponsored by Aprimo, Inc.
WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Oct 2007
SUMMARY: An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.

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EMM: Not Just a Vision for the Future
sponsored by Aprimo, Inc.
WHITE PAPER:   Posted: 20 Jun 2008 | Published: 01 Dec 2007
SUMMARY: EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.

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NetAcuity: The Industry Standard for IP Intelligence Technology
sponsored by Digital Element
PRODUCT OVERVIEW:   Posted: 31 Jan 2008 | Published: 29 Jan 2008
SUMMARY: Utilizing Digital Element's NetAcuity IP Intelligence technology-the gold standard in the industry-can positively impact your business by improving the effectiveness of online endeavors and applications.

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Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing
sponsored by Vtrenz, Inc
SOFTWARE LISTING:   Posted: 16 Jan 2008 | Published: 01 Jan 2007
SUMMARY: Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.

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Longhorn, Exchange 2007, Vista, SQL Server 2007: How Can You Take Advantage of Microsoft Upgrade Cycle
sponsored by TechTarget
WHITE PAPER:   Posted: 04 Oct 2007 | Published: 01 Sep 2007
SUMMARY: In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, describes the major segments of the Windows market and tactics you can use to carve out a position that your company can ride to ...

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The Deliverability Top Ten
sponsored by ExactTarget
PRODUCT LITERATURE:   Posted: 29 Aug 2004 | Published: 01 Aug 2004
SUMMARY:Here are the top 10 reasons for using ExactTarget solutions.

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ExactTarget Integrated Solution
sponsored by ExactTarget
PRODUCT OVERVIEW:   Posted: 29 Aug 2004 | Published: 01 Aug 2004
SUMMARY:ExactTarget software integrates seamlessly with your other best-of-breed applications, including: Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources.

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Overture Management
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW:   Posted: 06 Jun 2004 | Published: 01 Jun 2004
SUMMARY:Lazworld.com Overture management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting.

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Online Promotions
sponsored by Lazworld.com Inc.
PRODUCT OVERVIEW:   Posted: 06 Jun 2004 | Published: 01 Jun 2004
SUMMARY:Give us your marketing goals and we'll design a customized online promotion with web and email based sweepstakes, interactive contests, direct sale programs, coupons, and more.

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Online Media Buying
sponsored by Lazworld.com Inc.
DATA SHEET:   Posted: 09 May 2004 | Published: 01 May 2004
SUMMARY:Online media buying Lazworld.com will cost-effectively create, manage, and consolidate your interactive campaign through a single source.

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View All Campaign Management Vendor Reports »
 
 
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