Lead Generation Multimedia

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Feb 10, 2012

Business of Information Technology > Business Processes > Marketing >
Lead Generation
ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, Sales Leads DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department is typically responsible for lead generation. Pursuing and closing leads normally falls to the … Definition continues below.
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Carson Home - X3 + Payments sponsored by Sage Software VIDEO: This webcast provides an overview of how one distribution company leveraged the Sage X3 enterprise resource planning (ERP) system to streamline and improve the efficiency of their business processes. Posted: 06 Jan 2012 \| Premiered: 06 Jan 2012 TOPICS: Business Process Automation \| Business Processes \| Distribution \| Distribution Centers \| ERP \| ERP Software \| Supply Chain Automation \| Supply Chain Management \| Supply Chains

Conquering your Upgrade Phobia sponsored by Oracle Corporation VIDEOCAST: Watch this video white paper to learn how to create a shared solutions infrastructure that allows you to upgrade any application component without bringing down your entire enterprise, while lowering costs, increasing efficiency, and improving visibility into your business processes. Posted: 22 Sep 2010 \| Premiered: 22 Sep 2010 TOPICS: Business Process Management \| Business Process Management Software \| Business Processes \| Enterprise Applications Software \| ERP \| ERP Software \| IT Infrastructure \| Oracle (Product)

F&A Video: Discover the formula for better business outcomes sponsored by Hewlett-Packard Limited VIDEO: Watch this brief video to learn more about HP's Finance and Administration services and how your organisation could benefit from outsourcing these operations. Posted: 05 Jan 2012 \| Premiered: 05 Jan 2012 TOPICS: Business Process Management \| Business Process Outsourcing \| Business Processes \| Financial Management \| Financial Services \| Outsourcing \| Payroll Services

How to realize the value of the Microsoft & SAP relationship through Duet Enterprise sponsored by Microsoft WEBCAST: Business users can benefit from unified and simplified access to the data and actions they need to increase their productivity and make nimble business decisions. Posted: 04 Jan 2012 \| Premiered: 04 Jan 2012 TOPICS: Business Communications \| Business IT Alignment \| Business Management \| Business Process Management \| Business Process Management Software \| Business Processes \| Business Systems \| Software

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing sponsored by Infor CRM VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns. Posted: 20 Jan 2012 \| Premiered: 20 Jan 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| Customer Data Integration \| Dashboards \| Data Analytics \| Email Marketing \| Marketing

Webcast: Connecting Customer Experience Management to Increased Revenue sponsored by Ektron, Inc. WEBCAST: Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts. Posted: 09 Jan 2012 \| Premiered: 09 Jan 2012 TOPICS: Content Management \| Enterprise Content Management \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels \| Web Content Management

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LEAD GENERATION DEFINITION (continued): … company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale.A company's lead generation efforts and its approach to dealing with leads can significantly impact its success in the marketplace. To that end, most organizations try to establish effective practices involving:lead generators: any marketing-related activity intended to publicize the availability of a …
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