| |
| Business of Information Technology > Business Processes > Marketing > |
Lead Generation
|
ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads
DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department
…
Definition continues below.
|
|
|
|
|
Add Lead-Generation to your RSS Reader:
|
|
|
|
|
| 4 Matches |
|
Drive Sales Performance: Keys to preparing your reps for today's sale environment
| sponsored by SAVO Group
WEBCAST:
View this Webcast and learn how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: 26 Sep 2008 | Premiered: Available On Demand
|
|
 |
|
How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices
| sponsored by Vtrenz, Inc
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
Posted: 20 Aug 2008 | Premiered: Available On Demand
|
|
 |
|
Webcast: 5 Tips to Turn Your Website into a Marketing Machine
| sponsored by HubSpot
WEBCAST:
Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine.
Posted: 01 Jul 2008 | Premiered: Available On Demand
|
|
 |
|
Search Engine Optimization (SEO) 101
| sponsored by HubSpot
WEBCAST:
What is SEO? Why is it important? Attend this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO, what you need to know to get started or hire a consultant.
Posted: 01 Jul 2008 | Premiered: Available On Demand
|
|
|
|
|  |
| |
LEAD GENERATION DEFINITION (continued): … is typically responsible for lead generation. Pursuing and closing leads normally falls to the company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale. A company's lead generation efforts and its approach to dealing with leads can significantly …
Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary
|
| |
|
|
|
Free Newsletters
