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| Nov 8, 2009 |
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Business of Information Technology >
Business Processes >
Marketing >
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ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, and Sales Leads
DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department is typically responsible for lead generation. Pursuing and closing leads normally falls to the
Definition continues below.
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Lead Generation Multimedia
(View All Report Types)
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4 Matches
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Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
WEBCAST:
This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009
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Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
PODCAST:
This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009
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The Virtual Presenter's Series: Start Right. Design Right. Present Right.
sponsored by Citrix Online
WEBCAST:
View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro.
Posted: 21 Aug 2009 | Premiered: 21 Aug 2009
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Improving Marketing Measurements, Operations, & ROI
sponsored by Citrix Online
WEBCAST:
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
Posted: 21 Aug 2009 | Premiered: 21 Aug 2009
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LEAD GENERATION DEFINITION (continued):
company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale.A company's lead generation efforts and its approach to dealing with leads can significantly impact its success in the marketplace. To that end, most organizations try to establish effective practices involving:lead generators: any marketing-related activity intended to publicize the availability of a
Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary
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