Lead Generation White Papers

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

Members: Sign in

Nov 24, 2009

Search Help

Business of Information Technology > Business Processes > Marketing >
Lead Generation
ALSO CALLED: IT Lead Generation, IT Leads Generation, Sales Lead Generation, Sales Leads DEFINITION: A lead, in a marketing context, is a potential sales contact: an individual or organization that expresses an interest in your goods or services. Leads are typically obtained through the referral of an existing customer, or through a direct response to advertising/publicity. A company's marketing department is typically responsible for lead generation. Pursuing and closing leads normally falls to the … Definition continues below.
Lead Generation White Papers (View All Report Types)
6 Matches

B2B Lead Gen: Marketing ROI Performance & Evaluation Study sponsored by Citrix Online WHITE PAPER: MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Lead Management \| Marketing \| Sales

9 Management Practices for Exceptional Webinars sponsored by Citrix Online WHITE PAPER: This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Marketing \| Web Conferences \| Web Services \| Webcasts

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars sponsored by Citrix Online WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Marketing \| Web Conferences \| Web Services \| Webcasts

It's Time to "Go Commando" sponsored by Birst WHITE PAPER: Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully. Posted: 19 Jun 2009 \| Published: 19 Jun 2009 TOPICS: Business Intelligence \| Business Metrics \| Business Performance Management \| Business Process Automation \| Campaign Management \| CRM \| Lead Generation \| ROI \| Sales Force Automation \| Sales Order Management

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales sponsored by Oracle Corporation WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them. Posted: 19 Sep 2008 \| Published: 19 Sep 2008 TOPICS: B2B \| B2C \| Collaboration \| Lead Generation \| Sales Channels \| Sales Representatives \| Social Networking

CRM Your Salespeople Will Love sponsored by Oracle Corporation WHITE PAPER: Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. Posted: 26 Sep 2007 \| Published: 26 Sep 2007 TOPICS: CRM \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Oracle (Product) \| Sales Force Automation \| Sales Order Management \| Sales Representatives \| Software as a Service

6 Matches

LEAD GENERATION DEFINITION (continued): … company's sales department. For example, a vendor will display their wares at an industry trade show, hoping to attract the attention of qualified buyers attending the exhibit. Each inquiry for more vendor information would be a "lead," which might subsequently be developed into a sale.A company's lead generation efforts and its approach to dealing with leads can significantly impact its success in the marketplace. To that end, most organizations try to establish effective practices involving:lead generators: any marketing-related activity intended to publicize the availability of a …
Lead Generation definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary

Browse by Report Type:
Lead Generation Whitepapers | Lead Generation Multimedia | Lead Generation IT Downloads

Lead Generation Product Details | Lead Generation Companies

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits All Rights Reserved, Copyright 2000 - 2009, TechTarget \| Read our Privacy Statement