sponsored by Demandbase
Posted:  11 Nov 2011
Published:  11 Nov 2011
Format:  PDF
Length:  13  Page(s)
Type:  eGuide
Language:  English

In today's competitive business environment, it is clear companies need to develop a successful and efficient demand generations strategy that drives Web traffic as well as a path to convert that traffic into actionable leads for the organization's sales team. However balancing these two disparate forces has been a forced choice or trade-off, where they have either compromised on conversions or the data quality their sales teams wind up importing into their CRM system.

Marketing managers, read this E-guide to further your understanding of the costs associated with converting Web visitors into identified prospects and identify the tools needed for driving responses to lead gen campaigns without compromising on the lead data quality sales teams need.

CRM | Data Quality | Lead Generation | Lead Management | Marketing | Sales | Sales and Marketing Software

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