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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Reports
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Amore Pacific
sponsored by IBM
CASE STUDY: Access this case study to discover how AmorePacific was able to harness the power of statistical analysis and predictive modeling to tailor messages and improve customer retention with their existing database information.
Posted: 22 Jan 2016 | Published: 31 Dec 2014

IBM

How to Use Social Media to Drive Sales
sponsored by Microsoft
WHITE PAPER: In this white paper, uncover how social media is impacting the selling lifecycle and how you can use it to drive sales. Gain insights on the pros and cons of becoming a social seller, the importance of creating your professional brand on LinkedIn, and much more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

Practical Tips to Drive Sales with Social Media
sponsored by Microsoft
WHITE PAPER: Uncover how you can sell more effectively in a crowded market by using the latest social media tips and tricks. Gain ideas on how to maximize LinkedIn for social selling, how to avoid social selling pitfalls, and much more.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

Microsoft

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By simply updating their CRM strategy, Shell enhanced sales and revenue growth. Learn how you too can focus on more on selling and less on admin work with the right tools.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Self-Service CRM Success Stories: Metro Bank
sponsored by Microsoft
WHITE PAPER: CEO Craig Donaldson can attest firsthand how self-service CRM not only helped his colleagues engage people, but also helped Metro Bank stand out in the financial services industry for its exceptional customer focus. Learn how Metro Bank delivered a consistent customer journey and turned customers into fans.
Posted: 08 Jan 2016 | Published: 23 Jun 2015

Microsoft

CRM Stories: Servcorp
sponsored by Microsoft
VIDEO: This brief video features a case study in which Servcorp enables its worldwide sales teams to access customer data through a single point of entry. Tune in and learn how to reach this goal within your organization.
Posted: 07 Jan 2016 | Premiered: 24 Jun 2015

Microsoft

Case Study: Nissan Motor Company Achieves Omotenashi
sponsored by Microsoft
WHITE PAPER: In this case study, learn how Nissan developed a CRM strategy to better understand customers' individual needs long after they purchase a car. Access now to learn how their strategy can help you anticipate what the customer wants.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

How the Sales Landscape has Changed
sponsored by Microsoft
WHITE PAPER: Backed by useful stats on how your peers are selling effectively, this detailed infographic reveals 3 steps to optimal sales. Tap this resource and discover details of each step that can help you deliver the distinctive client experience.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Nail Personalization with 6 Key Customer Service Capabilities
sponsored by Microsoft
WHITE PAPER: This data sheet describes ways to empower agents with a single, unified experience to provide amazing customer service with cross-channel context. Uncover strategies for earning customer loyalty and staying agile.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

Customer Social Engagement Tactics and Tools
sponsored by Microsoft
PRODUCT OVERVIEW: This brief resource outlines social media engagement strategies to help you listen to what your customers are saying, analyze sentiment, and drive conversations about your brand and organization.
Posted: 31 Dec 2015 | Published: 31 Dec 2015

Microsoft

Turn Social Sentiment into Opportunity with CRM and Analytics
sponsored by Microsoft
WHITE PAPER: In this guide, you'll uncover tips on how to reach customers at the point of influence with social marketing. Learn why social engagement plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

Sink or Sell: Your Guide to Modern Sales Survival
sponsored by Microsoft
WHITE PAPER: This resource offers insight to help your sales team deliver an optimal customer experience by adopting modern sales productivity technologies. Discover which tools can accomplish this task, and how the value of an integrated platform can help your salespeople increase customer loyalty.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft

How to Get Social Media Influencers Talking About You
sponsored by Sysomos
WHITE PAPER: How do you bring influencers into your circle and get them to drum up positive reviews? Access this guide to learn 6 tips for doing just that when you find influencers inside and outside the box.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

6 Best Practices for Influencer Marketing
sponsored by Sysomos
WHITE PAPER: Access this white paper for six best practices on increasing influencer marketing success in the social media age.
Posted: 19 Nov 2015 | Published: 31 Dec 2013

Sysomos

8 Ways to Build Your Brand Using Social Media
sponsored by Sysomos
WHITE PAPER: Follow this guide to learn how to take advantage of the incredible business opportunities available in the social space. Discover 8 social media branding tips to help you optimize lead and sales generation, real-time customer service, and more.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

5 Tips for Setting Measurable Social Media Goals
sponsored by Sysomos
WHITE PAPER: Learn 5 practical tips for setting social media goals, and why customer engagement benefits – such as awareness, reach and sentiment – are equally as valid as the monetary outcomes of your social efforts.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

How Nestlé Purina Built an Engaged Community with Cattitude
sponsored by Sysomos
CASE STUDY: Access this case study to learn how Nestlé Purina Canada revealed social conversations specific to their target audience, pinpointing the topics that generate the most interest and engagement.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

Case Study: Build your Online Community with Social Data and Insights
sponsored by Sysomos
WHITE PAPER: Access this brief case study to learn how social media data and insights helped one organization attract and retain its audience by delivering relevant information to them at key decision points.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

Case Study: Kingsford Charcoal Relies on Custom Algorithms to Engage Customers
sponsored by Sysomos
CASE STUDY: In this case study, you'll discover how one organization worked with social media analytics experts to create an algorithm that sifts through billions of online conversations, locating the winner of their contest. Use this resource for help with developing your own customer engagement strategy.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

Top 10 Ways to Boost Mobile App Engagement Using Messaging
sponsored by Magnet
WHITE PAPER: This white paper details the top 10 ways to boost mobile app engagement using messaging strategies. Discover the messaging features that can win customer loyalty.
Posted: 28 Dec 2015 | Published: 28 Dec 2015


4 Ways to Enhance Mobile App User Engagement
sponsored by Magnet
WHITE PAPER: This guide reveals how the key to building lasting relationships with customers via mobile applications lies beyond SMS or push notifications. Uncover 4 ways to drive mobile engagement and enhance customer satisfaction.
Posted: 23 Dec 2015 | Published: 23 Dec 2015


How In-App, Two-Way Mobile Messaging Builds Customer Loyalty
sponsored by Magnet
WHITE PAPER: In this white paper, explore the top 4 messaging features your mobile application should have in order to build customer loyalty.
Posted: 21 Dec 2015 | Published: 21 Dec 2015


Top 4 Emerging Mobile App Strategies
sponsored by Magnet
WHITE PAPER: This e-book digs into the top 4 emerging mobile app strategies for 2016 that can help you win customer loyalty. Rely on this guide as your "cheat sheet" to enabling better mobile experiences for today's always on-the-go customers.
Posted: 18 Dec 2015 | Published: 18 Dec 2015


Case Study: Bank Improves Customer Experience with a Better Call Center
sponsored by NetScout Systems, Inc.
CASE STUDY: Access this case study to discover how one bank pinpointed the root of its call center issues and ensured constant uptime, fast service, and a positive customer experience.
Posted: 30 Nov 2015 | Published: 30 Nov 2015

NetScout Systems, Inc.
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