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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Reports
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Turn Social Sentiment into Opportunity with CRM and Analytics
sponsored by Microsoft
WHITE PAPER: In this guide, you'll uncover tips on how to reach customers at the point of influence with social marketing. Learn why social engagement plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

A Guide for Driving Sales Leads: Social is for Closers
sponsored by Microsoft
WHITE PAPER: In 2012, social salespeople were 23% more successful at exceeding their quotas. Access this guide and learn how to emulate the best social salespeople by uncovering tips on boosting relationships, driving sales leads, and more.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

7 Key Trends Driving Effectiveness in the Contact Center
sponsored by Avaya
WHITE PAPER: With the right goals set in place, contact centers have the potential to be profit centers. Read on and you'll learn how to make the business case for transforming the contact center by understanding seven key trends.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Avaya

Infographic: Improving Customer Experiences in the Omnichannel Age
sponsored by Avaya
WHITE PAPER: This infographic denotes clear steps toward unifying all of your touchpoints to deliver exceptional customer service. Learn how to give your audience a consistent journey regardless of where or how they interact with you.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Avaya

Sink or Sell: Your Guide to Modern Sales Survival
sponsored by Microsoft
WHITE PAPER: This resource offers insight to help your sales team deliver an optimal customer experience by adopting modern sales productivity technologies. Discover which tools can accomplish this task, and how the value of an integrated platform can help your salespeople increase customer loyalty.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft

Your Business Won't Make it to 2020 - Unless you Take These 3 Steps
sponsored by Avaya
WHITE PAPER: In this executive brief, you'll find survey results that point to significant improvement in companies who have implemented a customer experience management (CEM) strategy. Access now to learn how to define and execute your own strategy.
Posted: 14 Dec 2015 | Published: 31 Dec 2014

Avaya

Team and Customer Engagement Office IP
sponsored by Avaya
WHITE PAPER: This data sheet explores ways to offer engagement for employees and customers alike in an "always-on" world. From telephony and video to mobility and contact center applications, you'll learn strategies to help you improve your business communications.
Posted: 14 Dec 2015 | Published: 30 Nov 2015

Avaya

The Shift to Customer Centricity in the Contact Center
sponsored by Avaya
WHITE PAPER: In this infographic, you'll find statistics from one contact center research report that reveal new customer expectations. Learn how to address consumer needs by driving change in the contact center.
Posted: 11 Dec 2015 | Published: 11 Dec 2015

Avaya

Are you Delivering a Great Mobile Experience?
sponsored by IBM
VIDEO: In this video, discover findings from over a thousand consumer respondents regarding what constitutes as an optimal mobile app experience. Tune in and you'll also learn the economic consequences of missing out on mobile.
Posted: 01 Dec 2015 | Premiered: 01 Dec 2015

IBM

Case Study: Bank Improves Customer Experience with a Better Call Center
sponsored by NetScout Systems, Inc.
CASE STUDY: Access this case study to discover how one bank pinpointed the root of its call center issues and ensured constant uptime, fast service, and a positive customer experience.
Posted: 30 Nov 2015 | Published: 30 Nov 2015

NetScout Systems, Inc.

Research Results: Why Great Apps Pay Off and Good Apps Aren't Good Enough
sponsored by IBM
WEBCAST: In this webcast, Julie Ask, Vice President and Principal Analyst at Forrester Research, reveals the eye-opening results of a recent study on why great apps pay off, and good apps just aren't good enough. Watch now to ensure that you're delivering a truly compelling mobile experience to your customers.
Posted: 06 Nov 2015 | Premiered: Nov 6, 2015

IBM

Capitalize on Customer Insight and Expand your Business with Cloud
sponsored by IBM
VIDEO: Tune into this brief video to discover how SaaS can help deliver the customer insights you need to generate revenue from social, historical and operational data.
Posted: 04 Nov 2015 | Premiered: 22 Feb 2015

IBM

Use WCM to engage and retain customers
sponsored by TechTarget
RESOURCE: Effective customer experience management considers WCM just one element in a broad foundation for business success. Complete our brief CEM survey for complimentary access to our resource, Rethinking WCM to Engage and Retain Customers.
Posted: 03 Nov 2015 | Published: 02 Nov 2015

TechTarget

Cisco Unified Collaboration Solutions Infrastructure Overview
sponsored by Global Knowledge
WHITE PAPER: Learn how Cisco Unified Collaboration infrastructure products can help you provide everything from call control which provides signaling and dial plan support to the expressway series providing firewall traversal for external access.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

Gain New Insights and Enhance Consumer Engagements
sponsored by IBM
WHITE PAPER: Access this white paper and discover ways to capitalize on consumer data to drive desired business outcomes and increase marketing ROI.
Posted: 20 Oct 2015 | Published: 29 May 2015

IBM

How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

Strategies for Data-Driven Marketing
sponsored by Microsoft
EGUIDE: In this e-guide, experts help marketers determine which technologies and practices will allow them to derive action and insight from a vast amount of data. Access now and learn how to keep up with today's marketing disruptors.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

Mobile Apps: Measure, Focus, Improve
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, learn why the "mobile moment" - that instant when users first determine their love or hatred for your mobile app - dictates the success of your application and ultimately your business. Discover facts backed by Forrester Research that will help you tame the complexities of user experience measurements.
Posted: 01 Oct 2015 | Published: 01 Oct 2015

Hewlett Packard Enterprise

How the Cloud can Drive up Customer Engagement and Let Staff work more Flexibly
sponsored by IP Solutions
WHITE PAPER: In this white paper, you'll learn how the cloud can bring the contact center to your employees and let customers choose when, how and where they want to contact you. Find out how it also allows you to acquire new technologies and channels.
Posted: 30 Sep 2015 | Published: 30 Sep 2015

IP Solutions

Master the mobile moment
sponsored by Hewlett Packard Enterprise
RESOURCE: In this brief resource, discover important raw data on rising user expectations for mobile apps. Learn how you can fulfill these needs through mobile measurement and uncover the top 6 user experience aspects to measure and track.
Posted: 30 Sep 2015 | Published: 31 Jul 2015

Hewlett Packard Enterprise

Fixing the cracks: Reinventing loyalty programs for the digital age
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This global report by Capgemini Consulting reveals that loyalty programmes have not evolved with the digital age and are failing to engage consumers. It also offers strategies to improve customer engagement.
Posted: 24 Sep 2015 | Published: 24 Sep 2015

ComputerWeekly.com

Mobile Computing: It’s All about the User Experience
sponsored by CA Technologies.
WHITE PAPER: This white paper stresses the importance of strategic application performance management (APM) for driving business value and end-user loyalty. Access and learn how to manage the end-user experience across physical, virtual, and cloud environments.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

CA Technologies.

Predicting Customer Churn in Real-Time
sponsored by IBM
WEBCAST: This presentation considers the advantages that come with real-time customer churn intervention. Watch now to discover how machine learning and text analytics can help your company step in at the right time to avoid losing valuable customers.
Posted: 03 Nov 2015 | Premiered: Nov 2, 2015

IBM

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.
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