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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Reports
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Cisco Unified Collaboration Solutions Infrastructure Overview
sponsored by Global Knowledge
WHITE PAPER: Learn how Cisco Unified Collaboration infrastructure products can help you provide everything from call control which provides signaling and dial plan support to the expressway series providing firewall traversal for external access.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

Creating an Effective Social Media Strategy that Starts from Within
sponsored by Microsoft
EGUIDE: In this e-guide, experts discuss how to get noticed on social media. Find details on how to bond with your audience, in addition to creating the right company culture for leveraging CRM.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Improving the Customer Experience: Why Integration is Key
sponsored by Microsoft
EGUIDE: In this e-guide, experts provide best practices and tactics to help overcome customer data integration challenges. Access and learn how to create a social media strategy to drive connection, in addition to leveraging your social CRM approach with the right company culture.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

CRM Analytics 101 - Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: Research analysts state "the technologies are changing rapidly" and that the CRM market is "hard to navigate." In this e-guide, discover best practices, use cases and benefits for choosing the right CRM platform as explained by experts.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Optimizing the Multi-Channel Customer Experience
sponsored by Microsoft
EGUIDE: In this e-guide, experts invite you to reexamine how you measure the customer experience in your omnichannel initiatives. Learn how to set clear goals and quantify success through customer repeat purchases, retention, and satisfaction.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Fixing the cracks: Reinventing loyalty programs for the digital age
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This global report by Capgemini Consulting reveals that loyalty programmes have not evolved with the digital age and are failing to engage consumers. It also offers strategies to improve customer engagement.
Posted: 24 Sep 2015 | Published: 24 Sep 2015

ComputerWeekly.com

Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 22 Sep 2015 | Published: 30 Jan 2015

Hewlett Packard Enterprise

Mobile Computing: It’s All about the User Experience
sponsored by CA Technologies.
WHITE PAPER: This white paper stresses the importance of strategic application performance management (APM) for driving business value and end-user loyalty. Access and learn how to manage the end-user experience across physical, virtual, and cloud environments.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

CA Technologies.

Using Technology to Gain Visibility into Customer Experiences
sponsored by Oracle Corporation
EGUIDE: In this e-guide, gain crucial insight on how to improve integration across channels and gain consistent customer support everywhere. Read now to discover the benefits of incorporating customer analytics into your customer relationship management (CRM) strategy.
Posted: 16 Sep 2015 | Published: 16 Sep 2015

Oracle Corporation

Best Practices for Chat Deployments
sponsored by Oracle Corporation
WHITE PAPER: This guide explores multiple best practices for successful chat deployments that can lead the way to a customizable solution for your enterprise. Read on to learn how fine-tuning your chat deployment can increase both customer satisfaction and loyalty, and ultimately increase revenue.
Posted: 10 Sep 2015 | Published: 30 Sep 2013

Oracle Corporation

5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by Salesforce.com
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Salesforce.com

Stay Connected With Customers, Wherever They Roam
sponsored by SearchCRM
EBOOK: In this handbook, consultant Steve Robins explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, executive editor Lauren Horwitz writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers.
Posted: 04 Sep 2015 | Published: 04 Sep 2015

SearchCRM

Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: With customer service analytics, your company's business and IT teams can uncover key insights on how and when customers use your website or mobile app. Discover ways to help your business better understand and optimize the buyer's journey across multiple channels.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Splunk

2015 Gartner Report: Critical Capabilities for Contact Center Infrastructure
sponsored by Genesys
WHITE PAPER: This must-read report presents an easy-to-follow strategy for choosing the right contact center platform to deliver sustainable and competitive customer experiences.
Posted: 11 Aug 2015 | Published: 18 May 2015

Genesys

Why CIOs Should Modernize their Contact Centers Now
sponsored by Genesys
WHITE PAPER: This TechTarget white paper is a must read for CIOs looking to justify the investment needed to modernize their contact center technology platform.
Posted: 06 Aug 2015 | Published: 31 Dec 2014

Genesys

Best Practices for Contact Center Routing
sponsored by Genesys
WHITE PAPER: This white paper provides a step by step guide, with use cases and examples, to help you build a flexible and effective contact center routing strategy.
Posted: 06 Aug 2015 | Published: 17 Sep 2014

Genesys

Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014

IBM

Social Intelligence Guide for Sales and Marketing
sponsored by Microsoft
EBOOK: In this dynamic e-book, learn how you can use social listening and intelligence to adjust your marketing and sales initiatives in order to drive more opportunities.
Posted: 04 Aug 2015 | Published: 07 Mar 2015

Microsoft

The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015

IBM

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.

Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: Access this white paper and uncover the questions you'll be able to answer with a combined predictive- and social-analytics strategy. Additionally, you'll learn 6 key positive outcomes you can gain with predictive-powered customer insights.
Posted: 14 Oct 2015 | Published: 30 Jun 2015

IBM

Strategies for Data-Driven Marketing
sponsored by Microsoft
EGUIDE: In this e-guide, experts help marketers determine which technologies and practices will allow them to derive action and insight from a vast amount of data. Access now and learn how to keep up with today's marketing disruptors.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

Why Everyone Needs to Own Customer Experience in the Application Economy
sponsored by CA Technologies.
WHITE PAPER: Access this white paper to find out how CIOs are using software development to polish their brands
Posted: 14 Sep 2015 | Published: 16 Jul 2014

CA Technologies.
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