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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Reports
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How Nestlé Purina Built an Engaged Community with Cattitude
sponsored by Sysomos
CASE STUDY: Access this case study to learn how Nestlé Purina Canada revealed social conversations specific to their target audience, pinpointing the topics that generate the most interest and engagement.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

Case Study: Build your Online Community with Social Data and Insights
sponsored by Sysomos
WHITE PAPER: Access this brief case study to learn how social media data and insights helped one organization attract and retain its audience by delivering relevant information to them at key decision points.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

Case Study: Kingsford Charcoal Relies on Custom Algorithms to Engage Customers
sponsored by Sysomos
CASE STUDY: In this case study, you'll discover how one organization worked with social media analytics experts to create an algorithm that sifts through billions of online conversations, locating the winner of their contest. Use this resource for help with developing your own customer engagement strategy.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sysomos

Why Good Apps Are Not Good Enough
sponsored by IBM
WHITE PAPER: What separates a good app from a great one isn't subjective, it's science. Access Forrester-backed research to find out what goes into a great app, and how they increase revenue, reduce cost, and engage customers exponentially more than their good counterparts.
Posted: 12 Nov 2015 | Published: 30 Oct 2015

IBM

Cisco Unified Collaboration Solutions Infrastructure Overview
sponsored by Global Knowledge
WHITE PAPER: Learn how Cisco Unified Collaboration infrastructure products can help you provide everything from call control which provides signaling and dial plan support to the expressway series providing firewall traversal for external access.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

Gain New Insights and Enhance Consumer Engagements
sponsored by IBM
WHITE PAPER: Access this white paper and discover ways to capitalize on consumer data to drive desired business outcomes and increase marketing ROI.
Posted: 20 Oct 2015 | Published: 29 May 2015

IBM

How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: Access this white paper and uncover the questions you'll be able to answer with a combined predictive- and social-analytics strategy. Additionally, you'll learn 6 key positive outcomes you can gain with predictive-powered customer insights.
Posted: 14 Oct 2015 | Published: 30 Jun 2015

IBM

Creating an Effective Social Media Strategy that Starts from Within
sponsored by Microsoft
EGUIDE: In this e-guide, experts discuss how to get noticed on social media. Find details on how to bond with your audience, in addition to creating the right company culture for leveraging CRM.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Improving the Customer Experience: Why Integration is Key
sponsored by Microsoft
EGUIDE: In this e-guide, experts provide best practices and tactics to help overcome customer data integration challenges. Access and learn how to create a social media strategy to drive connection, in addition to leveraging your social CRM approach with the right company culture.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

CRM Analytics 101 - Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: Research analysts state "the technologies are changing rapidly" and that the CRM market is "hard to navigate." In this e-guide, discover best practices, use cases and benefits for choosing the right CRM platform as explained by experts.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Optimizing the Multi-Channel Customer Experience
sponsored by Microsoft
EGUIDE: In this e-guide, experts invite you to reexamine how you measure the customer experience in your omnichannel initiatives. Learn how to set clear goals and quantify success through customer repeat purchases, retention, and satisfaction.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Fixing the cracks: Reinventing loyalty programs for the digital age
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This global report by Capgemini Consulting reveals that loyalty programmes have not evolved with the digital age and are failing to engage consumers. It also offers strategies to improve customer engagement.
Posted: 24 Sep 2015 | Published: 24 Sep 2015

ComputerWeekly.com

Mobile Computing: It’s All about the User Experience
sponsored by CA Technologies.
WHITE PAPER: This white paper stresses the importance of strategic application performance management (APM) for driving business value and end-user loyalty. Access and learn how to manage the end-user experience across physical, virtual, and cloud environments.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

CA Technologies.

5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by Salesforce.com
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Salesforce.com

Stay Connected With Customers, Wherever They Roam
sponsored by SearchCRM
EBOOK: In this handbook, consultant Steve Robins explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, executive editor Lauren Horwitz writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers.
Posted: 04 Sep 2015 | Published: 04 Sep 2015

SearchCRM

2015 Gartner Report: Critical Capabilities for Contact Center Infrastructure
sponsored by Genesys
WHITE PAPER: This must-read report presents an easy-to-follow strategy for choosing the right contact center platform to deliver sustainable and competitive customer experiences.
Posted: 11 Aug 2015 | Published: 18 May 2015

Genesys

Why CIOs Should Modernize their Contact Centers Now
sponsored by Genesys
WHITE PAPER: This TechTarget white paper is a must read for CIOs looking to justify the investment needed to modernize their contact center technology platform.
Posted: 06 Aug 2015 | Published: 31 Dec 2014

Genesys

Best Practices for Contact Center Routing
sponsored by Genesys
WHITE PAPER: This white paper provides a step by step guide, with use cases and examples, to help you build a flexible and effective contact center routing strategy.
Posted: 06 Aug 2015 | Published: 17 Sep 2014

Genesys

Research Results: Why Great Apps Pay Off and Good Apps Aren't Good Enough
sponsored by IBM
WEBCAST: In this webcast, Julie Ask, Vice President and Principal Analyst at Forrester Research, reveals the eye-opening results of a recent study on why great apps pay off, and good apps just aren't good enough. Watch now to ensure that you're delivering a truly compelling mobile experience to your customers.
Posted: 06 Nov 2015 | Premiered: Nov 6, 2015

IBM

Predicting Customer Churn in Real-Time
sponsored by IBM
WEBCAST: This presentation considers the advantages that come with real-time customer churn intervention. Watch now to discover how machine learning and text analytics can help your company step in at the right time to avoid losing valuable customers.
Posted: 03 Nov 2015 | Premiered: Nov 2, 2015

IBM

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.

Strategies for Data-Driven Marketing
sponsored by Microsoft
EGUIDE: In this e-guide, experts help marketers determine which technologies and practices will allow them to derive action and insight from a vast amount of data. Access now and learn how to keep up with today's marketing disruptors.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

Why Everyone Needs to Own Customer Experience in the Application Economy
sponsored by CA Technologies.
WHITE PAPER: Access this white paper to find out how CIOs are using software development to polish their brands
Posted: 14 Sep 2015 | Published: 16 Jul 2014

CA Technologies.
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