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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Reports
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Digital Marketing Redefines Sales and the Customer Experience
sponsored by Infor
WHITE PAPER: This white paper discusses how marketers have reprioritized their practices to benefit their bottom line. Discover how, by using data analytics and various personalization tactics, these leaders are able to raise the bar for themselves, their organizations, and their customers.
Posted: 03 Jan 2016 | Published: 03 Jan 2016

Infor

Nail Personalization with 6 Key Customer Service Capabilities
sponsored by Microsoft
WHITE PAPER: This data sheet describes ways to empower agents with a single, unified experience to provide amazing customer service with cross-channel context. Uncover strategies for earning customer loyalty and staying agile.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

Social Engagement for your Customer Experience Management: An Overview
sponsored by Microsoft
PRODUCT OVERVIEW: In this resource, you will learn how to assist your teams in connecting with customers, prospects, and partners on social media via Microsoft Dynamics CRM. Read on now to find new social insights about your brand, products, and services to maximize engagement.
Posted: 31 Dec 2015 | Published: 31 Dec 2015

Microsoft

Exceed Your Customer Expectations with Actionable Consumer Insights
sponsored by Avaya
VIDEO: In this video, you will learn from CEM experts three simple and effective steps to transform your customer service. Tune in now to learn how to achieve enterprise-wide engagement by quickly addressing your customers' requirements, and highlight actionable insights for your business.
Posted: 29 Dec 2015 | Premiered: 20 Nov 2015

Avaya

Mobile Apps: Measure, Focus, Improve
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, learn why the "mobile moment" - that instant when users first determine their love or hatred for your mobile app - dictates the success of your application and ultimately your business. Discover facts that will help you tame the complexities of user experience measurements.
Posted: 29 Dec 2015 | Published: 29 Dec 2015

Hewlett Packard Enterprise

The State of Customer Experience in Retail
sponsored by Infor
WHITE PAPER: 70% of brands fail to take advantage of exciting new opportunities to build and maintain a profitable audience. Don't be one of them - access this guide to uncover five best practices for creating personalized customer experiences in retail.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Infor

Fascinating Findings on Customer Expectations
sponsored by Avaya
VIDEO: This video looks at interesting facts you need to know when it comes to consumers' changing expectations. Tune in and learn how to transform your business, one great interaction at a time.
Posted: 28 Dec 2015 | Premiered: 19 Nov 2015

Avaya

Your Social Intelligence Guide for Customer Service
sponsored by Microsoft
WHITE PAPER: In this social listening guide for customer service, you'll find insights from some of today's foremost thought leaders on exceptional customer experience management in the digital age. Learn how to effectively engage customers on various social channels.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Microsoft

Top 10 Ways to Boost Mobile App Engagement Using Messaging
sponsored by Magnet
WHITE PAPER: This white paper details the top 10 ways to boost mobile app engagement using messaging strategies. Discover the messaging features that can win customer loyalty.
Posted: 28 Dec 2015 | Published: 28 Dec 2015


3 Keys to a 5-Star Mobile User Experience
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this infographic, you'll find startling statistics regarding mobile consumers' preferences and expectations. As you read, you'll also learn ways to deliver a 5-star mobile user experience that will make your application stand out - in a good way.
Posted: 28 Dec 2015 | Published: 31 Oct 2014

Hewlett Packard Enterprise

The Building Blocks of a Mobile-Friendly Omni-Channel Customer Experience
sponsored by Aspect
WHITE PAPER: While there are challenges to overcome when building a customer-focused mobile experience, many best practices can be accomplished without significant technology implementations. Access this white paper to learn what you can do to satisfy the mobile consumer.
Posted: 24 Dec 2015 | Published: 24 Dec 2015

Aspect

Failing to Meet Mobile App User Expectations: A Mobile App User Survey
sponsored by Hewlett Packard Enterprise
WHITE PAPER: A well-performing app turns mobile users into brand advocates. Access this report to find survey results from 3,011 mobile-enabled consumers regarding their preferences, expectations, and what makes them dump your app for good.
Posted: 24 Dec 2015 | Published: 27 Feb 2015

Hewlett Packard Enterprise

Learn How You could be Missing Customer Expectations
sponsored by Avaya
VIDEO: This video explores recent research on the changing needs of consumers when it comes to delivering the right customer experience. Learn how to help the 78% of customers who say their interaction with companies has evolved.
Posted: 24 Dec 2015 | Premiered: 18 Nov 2015

Avaya

Master the Mobile Moment
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This interactive brochure features a new approach to measuring and monitoring mobile apps effectively. Learn how to separate subpar tools from effective ones that help you measure and improve an app's performance, bringing you one step closer to mastering the "mobile moment."
Posted: 23 Dec 2015 | Published: 31 Jul 2015

Hewlett Packard Enterprise

4 Ways to Enhance Mobile App User Engagement
sponsored by Magnet
WHITE PAPER: This guide reveals how the key to building lasting relationships with customers via mobile applications lies beyond SMS or push notifications. Uncover 4 ways to drive mobile engagement and enhance customer satisfaction.
Posted: 23 Dec 2015 | Published: 23 Dec 2015


Improve Customer Experience with Better Self-Service
sponsored by Aspect
WHITE PAPER: In this Forrester report, you'll learn how to increase the breadth of your organization's self-service channels -- as well as the depth of these channels. Read on and uncover best practices for doing so.
Posted: 23 Dec 2015 | Published: 31 Mar 2015

Aspect

Expert Advice for Boosting CRM: Stop Reading Infographics and Start Selling
sponsored by Microsoft
WHITE PAPER: In this infographic, you will discover how to optimize your valuable time as an enterprise CIO, and foster best-in-class CRM. Read on to discover how to better nurture leads and make the best use of your time in growing your business, and find out how to boost your CRM in just minutes.
Posted: 22 Dec 2015 | Published: 22 Dec 2015

Microsoft

How In-App, Two-Way Mobile Messaging Builds Customer Loyalty
sponsored by Magnet
WHITE PAPER: In this white paper, explore the top 4 messaging features your mobile application should have in order to build customer loyalty.
Posted: 21 Dec 2015 | Published: 21 Dec 2015


Deliver Secure, New Business Services and Improve the Customer Experience
sponsored by CA Technologies
WHITE PAPER: This resource discusses ways organizations can deliver secure, new business services with identity management in mind. By accessing, you'll find a checklist designed to help you simultaneously grow and protect your business.
Posted: 18 Dec 2015 | Published: 18 Dec 2015

CA Technologies

Top 4 Emerging Mobile App Strategies
sponsored by Magnet
WHITE PAPER: This e-book digs into the top 4 emerging mobile app strategies for 2016 that can help you win customer loyalty. Rely on this guide as your "cheat sheet" to enabling better mobile experiences for today's always on-the-go customers.
Posted: 18 Dec 2015 | Published: 18 Dec 2015


Turn Social Sentiment into Opportunity with CRM and Analytics
sponsored by Microsoft
WHITE PAPER: In this guide, you'll uncover tips on how to reach customers at the point of influence with social marketing. Learn why social engagement plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

A Guide for Driving Sales Leads: Social is for Closers
sponsored by Microsoft
WHITE PAPER: In 2012, social salespeople were 23% more successful at exceeding their quotas. Access this guide and learn how to emulate the best social salespeople by uncovering tips on boosting relationships, driving sales leads, and more.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

7 Key Trends Driving Effectiveness in the Contact Center
sponsored by Avaya
WHITE PAPER: With the right goals set in place, contact centers have the potential to be profit centers. Read on and you'll learn how to make the business case for transforming the contact center by understanding seven key trends.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Avaya

Infographic: Improving Customer Experiences in the Omnichannel Age
sponsored by Avaya
WHITE PAPER: This infographic denotes clear steps toward unifying all of your touchpoints to deliver exceptional customer service. Learn how to give your audience a consistent journey regardless of where or how they interact with you.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Avaya

Sink or Sell: Your Guide to Modern Sales Survival
sponsored by Microsoft
WHITE PAPER: This resource offers insight to help your sales team deliver an optimal customer experience by adopting modern sales productivity technologies. Discover which tools can accomplish this task, and how the value of an integrated platform can help your salespeople increase customer loyalty.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft
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