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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Reports
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Enterprise Content Management in Customer Service
sponsored by IBM
RESOURCE: Check out the following interactive guide to explore several real-life case studies that detail the four common pain points that organizations encounter when providing customer service. Navigate through each story to see how these companies leveraged different tools like ECM to overcome their problems.
Posted: 31 Jul 2014 | Published: 31 Jul 2014

IBM

IBM Content Manager OnDemand Drives Customer Engagement to Increase Satisfaction, Raise ROI
sponsored by IBM
WEBCAST: This exclusive video covers an on-demand content management solution that can help you create positive customer engagement.
Posted: 31 Jul 2014 | Premiered: Nov 25, 2013

IBM

Increase Customer Engagement Through Transparency - Give Customers the Power to Access Their Own Statements, Bills and Records
sponsored by IBM
VIDEO: In this webinar, Forrester research analyst Craig Le Clair examines best practices for providing customers with secure, reliable access to their own statements and bills in order to create the kind of business transparency that leads to deeper customer engagement.
Posted: 30 Jul 2014 | Premiered: 30 Jul 2014

IBM

Using IBM Big Data & Analytics to Acquire, Grow and Retain Customers
sponsored by IBM
VIDEO: Find out how the Cincinnati Zoo utilized big data and analytics to personalize the customer experience for each person from the moment they enter the zoo.
Posted: 11 Jul 2014 | Premiered: 25 Feb 2014

IBM

Smarter Analytics: Predict your Customer's Next Best Action
sponsored by IBM
VIDEO: Find out how you can maximize the value of customer relationships with help from an analytics tool.
Posted: 11 Jul 2014 | Premiered: 30 Sep 2012

IBM

Acquire, Grow & Retain Customers: The Business Imperative for Big Data & Analytics
sponsored by IBM
WHITE PAPER: Learn how Big Data and analytics can help you better connect with your customers.
Posted: 10 Jul 2014 | Published: 31 Dec 2013

IBM

Rebuilding a Global Brand to Strengthen Customer Relationships
sponsored by IBM
CASE STUDY: Find out how an international financial services provider strengthened relationships with customers by rebuilding their global brand from the inside out.
Posted: 07 Jul 2014 | Published: 28 Feb 2014

IBM

Creating Intelligent Customer Service Experiences
sponsored by Kodak
WHITE PAPER: This informative resource paves a path to profitable customer relations for your organization and offers 5 key recommendations for creating amazing customer experiences.
Posted: 14 May 2014 | Published: 31 Jan 2014

Kodak

Air Transport Industry Insights 2014
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from SITA looks at the impact of business intelligence on airlines and airports.
Posted: 01 May 2014 | Published: 01 May 2014

ComputerWeekly.com

How Customer Service Drives Loyalty Through Customer Engagements
sponsored by IBM
RESEARCH CONTENT: Consult the following report from Gartner Inc. to explore the 4 central aspects of customer engagement. Learn how these 4 areas: ethical, active, rational, and emotional each apply to a strong CRM strategy and how you can approach these attributes to build sturdier customer relationships as a whole.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

IBM

Delivering Positive Multi-Channel Customer Experiences
sponsored by Microsoft India
EGUIDE: This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

How a Top E-Commerce Strategy Leads to Strong Sales
sponsored by ZeroLag Communications Inc.
EGUIDE: In this e-guide, Brian K. Walker of Forrester and other experts provide six key factors that can make or break a customer's shopping experience and, ultimately, an e-commerce business.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

ZeroLag Communications Inc.

Performance Improvement In The Contact Centre
sponsored by Cisco
WHITE PAPER: Find out how you can improve customer satisfaction, become more competitive and reduce the cost of acquiring and retaining loyal customers by investing more money in contact center technologies.
Posted: 17 Jun 2014 | Published: 31 Dec 2013

Cisco

Hexaware Technologies - IT Services Firm Tackles Global CRM Project, Succeeds with Expert Developer Support
sponsored by Microsoft India
CASE STUDY: This case study explains how one organization was able to ensure the proper development and implementation of their global CRM solution based on Microsoft Dynamics CRM by leveraging expert developer support.
Posted: 16 Jun 2014 | Published: 29 Oct 2010

Microsoft India

Successful Customer Experience Calls for Customer Insight
sponsored by Sitecore
WHITE PAPER: Find out how learning more about what your customers want can boost your customer loyalty rates.
Posted: 12 Jun 2014 | Published: 30 Apr 2014

Sitecore

Can Fraud Alerts Raise Customer Loyalty?
sponsored by FICO
WHITE PAPER: The following white paper discusses how leading banks are driving gains by managing individual customer experiences as part of fraud intervention. Learn about the results these banks are seeing in terms of better fraud protection, improved efficiency, and higher customer satisfaction.
Posted: 10 Jun 2014 | Published: 10 Jun 2014

FICO

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Case Study: KFC POS System Serves Great Service
sponsored by Toshiba
CASE STUDY: KFC, the global fast food chain, was upgrading to a new software platform, and they needed to upgrade its existing point-of-sale (POS) equipment that would support the new software regulations. In this brief case study, find out which POS system KFC ultimately chose, and discover the benefits they experienced from the hardware upgrade.
Posted: 09 May 2014 | Published: 31 Dec 2013

Toshiba

Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era
sponsored by IBM
EBOOK: In this informative e-book, 5 key steps are highlighted to address merchandise optimization in the connected-customer era. Read on to discover how these steps will connect and optimize your merchandising and marketing activities to secure customer loyalty and future repeat sales.
Posted: 29 Apr 2014 | Published: 29 Apr 2014

IBM

Social Media Education: The New Edge for Success
sponsored by Hootsuite
WHITE PAPER: Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Making the First Mile™ of Business Smarter
sponsored by Kofax, Inc.
EBOOK: This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Kofax, Inc.

Cisco 2014 Annual Security Report
sponsored by Cisco
WHITE PAPER: This information-packed resource acts as a guide for developing a robust security approach given today's issues with trust, threat intelligence, and varying industry trends. Click through to explore key findings, as well as recommendations for your next steps.
Posted: 31 Mar 2014 | Published: 31 Mar 2014

Cisco

The First Mile - Business Critical Real Time Customer Interactions
sponsored by Kofax, Inc.
WEBCAST: In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.
Posted: 31 Mar 2014 | Premiered: Mar 31, 2014

Kofax, Inc.

Google+ Guide
sponsored by Oracle Corporation
WHITE PAPER: This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.
Posted: 27 Mar 2014 | Published: 31 Dec 2013

Oracle Corporation
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