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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty Reports
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The Uncomfortable Truth About the State of Customer Experience Transformation
sponsored by Genesys
VIDEO: How is customer experience changing? View this webinar, featuring data from the 2017 Global Customer Experience (CX) Benchmarking Report, to learn how well organizations are doing in their digital transformation journey to omnichannel CX. Discover the top 5 trends from the report and more.
Posted: 24 May 2017 | Premiered: 24 May 2017

Genesys

The Evolution To Real-Time Customer Experience: Optimize Customer Experience With CX Data Platforms
sponsored by DataStax
RESEARCH CONTENT: According to Forrester Research, 89% of companies are investing in tools and technology to improve their CX initiatives. In this Forrester report, discover how and why CX data platforms are imperative in the customer-oriented landscape of today, and get tips on how to use this technology to optimize your customer experience.
Posted: 23 May 2017 | Published: 01 Apr 2017

DataStax

5 Top Tips To Convert Your Fly-By Audience Into Loyal Subscribers
sponsored by Cxense
WEBCAST: The publisher's business model is rapidly changing as media goes digital – often with unfavorable effects such as low user loyalty and engagement and high bounce rate. Follow along as Tom Wilde, Chief Product Officer, Cxense, explains how to convert you audience to loyal subscribers.
Posted: 15 May 2017 | Premiered: May 3, 2017

Cxense

Personalize the Member Experience to Deepen Member Engagement
sponsored by Infogix
WHITE PAPER: Personalization is the key to success in today's consumer-motivated setting. But in the health care industry, personalization is expected at a challengingly high level. Learn about how to build member engagement through personalization and data analytics, using the health care industry as an example.
Posted: 11 May 2017 | Published: 11 May 2017

Infogix

Top 3 Reasons to Customize Call Tracking for Your Business
sponsored by Twilio
WEBCAST: Register for this on-demand webinar to learn why a custom call tracking tool can help you track, measure, and optimize calls just like clicks.
Posted: 11 May 2017 | Premiered: May 11, 2017

Twilio

8 Ways to Increase Conversions with Call Tracking
sponsored by Twilio
WHITE PAPER: If a customer clicks on an ad but calls the store to make a purchase, how can you track conversion rates? Learn how call tracking is helping advertisers use phone numbers to match online clicks with offline purchasing behavior.
Posted: 11 May 2017 | Published: 11 May 2017

Twilio

Economy Drives New CRM Opportunities
sponsored by Conga
EGUIDE: Companies are missing out on CRM opportunities. Learn how to make the most of your CRM investment by equipping it with right analytics and notifications to troubleshoot issues and make customer-support more nimble.
Posted: 10 May 2017 | Published: 10 May 2017

Conga

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: This white paper examines the top driver behind improved customer engagement: digital transformation. Find out why top-performing sales organizations are increasing their revenues by prioritizing technology as they form new and evolving relationships with their customers.
Posted: 10 May 2017 | Published: 10 May 2017

Microsoft

How Global Brands Have Developed an Online Personalization Strategy
sponsored by Cxense
CASE STUDY: A company's web content is what defines them in the eyes of their customers – and that's why personalization plays such a key role in developing a brand strategy. In this case study collection, learn how several global companies such as MediaGene and iTromsø used Cxense technology to create a better personalization experience for customers.
Posted: 10 May 2017 | Published: 10 May 2017

Cxense

Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers
sponsored by Twilio
WHITE PAPER: Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.
Posted: 09 May 2017 | Published: 09 May 2017

Twilio

How to Build Lead Generation with Communications
sponsored by Twilio
VIDEO: According to Google, 70% of people looking for professional services online end up calling the company directly. Yet, only 20% of those calls get answered, causing loss of revenue for companies. In this webinar, learn 3 ways to ensure you're getting calls that lead to profit.
Posted: 09 May 2017 | Premiered: 01 Jul 2016

Twilio

eBook: Omnichannel Is No Longer Optional: Connecting the Contact Center Customer Experience
sponsored by Genesys
EBOOK: The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with an omnichannel program see 25% greater annual revenue growth and 55% greater decrease in customer complaints – so omnichannel is no longer optional. Learn how your small to midsize business (SMB) can meet new customer expectations.
Posted: 09 May 2017 | Published: 09 May 2017

Genesys

How to Deliver Homepage Personalization to Increase Audience Loyalty, Advocacy, and Engagement
sponsored by Cxense
WHITE PAPER: According to a Demand Metric Study, 61% of consumers feel better about a company that delivers custom content, and are more likely to buy or convert. Homepage personalization is the next step in the journey to get closer to their readers. Learn how to personalize your homepage's content to better connect with your customers.
Posted: 08 May 2017 | Published: 08 May 2017

Cxense

CX Technology Shaping Business Brand Images: Learn How to Stay Ahead of Change
sponsored by Comarch
WHITE PAPER: How is new technology shaping brand image and influencing customer purchase decisions? This question is outstanding in every business's mind in recent years. Learn which CX technologies have the biggest impact on retailers, and discover how to embrace the changes for better customer loyalty.
Posted: 08 May 2017 | Published: 08 May 2017

Comarch

eBook: Engage With Customers in an Ultra-Connected Era
sponsored by Genesys
EBOOK: In this whitepaper, you'll learn how effective, all-in-one communications platforms can make all the difference for your business – cutting your unnecessary expenses and improving customer satisfaction.
Posted: 05 May 2017 | Published: 05 May 2017

Genesys

Why Your Business Needs a Personalization Strategy
sponsored by Cxense
WHITE PAPER: Return customers are an asset for your company, providing quality, actionable data for you and your marketing department. Learn more about how you can leverage web personalization in your web apps and website design to provide an enticing customer experience that will keep your customers coming back.
Posted: 05 May 2017 | Published: 05 May 2017

Cxense

Be a Marketing Hero
sponsored by Cxense
WHITE PAPER: If you don't provide a personalized experience, somebody else will – and that's where your customers will keep going back to. Learn more about how you can leverage web app and website personalization in your own company and start keeping your customers.
Posted: 05 May 2017 | Published: 05 May 2017

Cxense

How to Implement a Personalized Online Customer Experience
sponsored by Cxense
EBOOK: This e-book explores how to engage customers and increase brand recognition with strategies for delivering personalized online customer experiences. Discover how to extract the key insights you need from customer data and leverage them to make personalization a measureable, profitable reality.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

How to Create Compelling CX with Online Personalization
sponsored by Cxense
WHITE PAPER: In an environment where 62% of customers prefer to receive offers and promotions based on previous experiences, learn how to influence purchasing decisions for your demanding audience.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

How to Increase Your Conversion Rates with Website and App Personalization
sponsored by Cxense
WHITE PAPER: Today, e-commerce retailers need to address the immediate feelings and goals of their followers. Learn how fusing real time data with conventional data from CRM tools set off personalization algorithms to deliver better one-to-one experiences.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

15 Steps (And More) to Improve the Customer Experience
sponsored by Zendesk
EGUIDE: Customers – they're the lifeblood for many organizations. Which is why keeping up customer experience with the right CRM tools is a necessity. In this expert e-guide, learn 15 steps to improve the customer experience and how to use social CRM tools to your advantage.
Posted: 03 May 2017 | Published: 28 Apr 2017

Zendesk

How to get a 360-degree view of your customers
sponsored by TechTarget
RESOURCE: Many companies still struggle with siloed customer information that's outdated, poorly managed or poorly integrated with other systems. Learn about data integration capabilities, legacy systems and data quality initiatives to help you get the big picture of your customers in our expert guide, CEM handbook: The 360 degree view.
Posted: 03 May 2017 | Published: 03 Nov 2015

TechTarget

On-Demand Webinar: 5 Steps to Eliminate Your Legacy Contact Center
sponsored by Genesys
VIDEO: If you're ready to make a change, consider a switch to an omnichannel approach and gain the immediate benefits, while paving the path for continued success. Register for this on-demand webinar, where you will learn key considerations and best practices to help you with your omnichannel plan.
Posted: 24 Apr 2017 | Premiered: 24 Apr 2017

Genesys

Roll Out and Manage Multiple Customer Service Channels
sponsored by Zendesk
WHITE PAPER: In this guide, uncover the different communications channels you could be using to provide customer service as well as considerations for your roll out of these channels.
Posted: 24 Apr 2017 | Published: 24 Apr 2017

Zendesk

2017 CRM Customer Service Tech Predictions
sponsored by Zendesk
WHITE PAPER: Analytics. Machine Learning. AI. Assess Gartner's predictions for customer service and support tools in 2017 – which ones are actually working?
Posted: 23 Apr 2017 | Published: 07 Nov 2016

Zendesk
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