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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer LoyaltyWhite Papers (View All Report Types)
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Channel Edge Reseller Program
sponsored by Webroot
WHITE PAPER: This brief white paper explains why VARs, system integrators, and IT solution providers should sell and support an endpoint security solution from Webroot in order to provide customers with the best security possible.
Posted: 16 Apr 2014 | Published: 30 Aug 2013

Webroot

2013 Trends to Watch: Customer Experience and Interaction
sponsored by Oracle Corporation
WHITE PAPER: This report looks at some of the important changes in the customer experience and interaction market, detailing how technologies are evolving to meet new consumer demands, and provides recommendations for both enterprises and vendors.
Posted: 16 Apr 2014 | Published: 31 Oct 2012

Oracle Corporation

Social Media Education: The New Edge for Success
sponsored by Hootsuite
WHITE PAPER: Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

The Chief Merchant Study: Competing in an Omni-Channel World
sponsored by IBM
WHITE PAPER: Why are so many retailers struggling today? The answer is simple: Their efforts of putting the customer at the heart of their merchandising process are coming up short; they aren't customer-oriented. In this informative research report, find out what the most successful retailers are doing.
Posted: 03 Apr 2014 | Published: 31 Jul 2013

IBM

The Inner Circle Guide To Multichannel Customer Contact
sponsored by Oracle Corporation
WHITE PAPER: This report looks at customers' and businesses' attitudes toward usage of multichannel interactions. Inside, learn how to and identify the issues and potential pitfalls that businesses face when trying to improve customer communications across channels.
Posted: 02 Apr 2014 | Published: 01 Apr 2014

Oracle Corporation

Cisco 2014 Annual Security Report
sponsored by Cisco
WHITE PAPER: This information-packed resource acts as a guide for developing a robust security approach given today's issues with trust, threat intelligence, and varying industry trends. Click through to explore key findings, as well as recommendations for your next steps.
Posted: 31 Mar 2014 | Published: 31 Mar 2014

Cisco

Forrester Report-Enterprises Shift To Smart Process Apps To Engage Customers
sponsored by Kofax, Inc.
WHITE PAPER: In this white paper, discover how, within the next five years, a new generation of "smart process apps" will augment – and, in some cases, replace – the heavy packaged apps designed from the inside out that drive customer interaction today.
Posted: 31 Mar 2014 | Published: 31 Dec 2013

Kofax, Inc.

Google+ Guide
sponsored by Oracle Corporation
WHITE PAPER: This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.
Posted: 27 Mar 2014 | Published: 31 Dec 2013

Oracle Corporation

The WOW Guide to Self-Service Support
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This valuable guide describes why customers are demanding effective self-service support options and offers recommendations to help you get started.
Posted: 10 Mar 2014 | Published: 10 Mar 2014

Desk.com (A Salesforce Company)

Self-Service Support For Fast Growing Companies
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This comprehensive guide reveals the business drivers for self-service support and describes how this strategy fuels customer experience excellence.
Posted: 10 Mar 2014 | Published: 31 Dec 2013

Desk.com (A Salesforce Company)

Finansbank Combats Fraud and Increases Customer Satisfaction with HPArcSight ESM
sponsored by Hewlett-Packard Company
WHITE PAPER: In this case study, learn how one bank implemented a fraud management security platform that was able to meet the growing scale of customers, while providing clear visibility into transaction activity over a range of channels. Click now to see how else they're benefiting.
Posted: 19 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Company

Twelve Recommendations For Your Security Program In 2014
sponsored by TITUS
WHITE PAPER: This Forrester Research, Inc. report highlights how the IT environment requires a more customer-oriented business, and 4 ways that IT security teams are now responsible for driving this initiative. Click now for 12 security strategy best practices designed to last.
Posted: 13 Feb 2014 | Published: 13 Feb 2014

TITUS

ComputerWeekly Special Report: Unlock the Business Benefits of Digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

The Age of the Customer Starts with Your Employees
sponsored by Hewlett-Packard Limited
WHITE PAPER: This Forrester Research report explores key findings behind employee mobile engagement and how their happiness drives customer satisfaction and ultimately, business growth.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

Content Marketing with FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover how you can create and deliver the content you need to ensure that your customers are truly engaged and approving of the received experience. Also discover the tools you need as well as where to focus business initiatives for now and the future.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention
sponsored by IBM
WHITE PAPER: Access the following white paper to get a firsthand look at the current state of customer analytics as well as the need to have a predictive analytics solution to handle customer insight needs. Also discover how business can capitalize on predictive insights to improve customer loyalty and retention.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

IBM

How Top Performing Organizations Embrace Web Content Management & Ecommerce Intergration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach
sponsored by e-Spirit AG
WHITE PAPER: Access the following report from Forrester Research Inc. to uncover the largest contributing factors on why businesses fall short when it comes to delivering an exceptional customer experience. Learn how to use an integrated approach with WCM and CXM to enrich the customer experience, ultimately improving customer loyalty and profitability.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

A Leap Forward for Retail Banking
sponsored by Hewlett-Packard Company
WHITE PAPER: Access this brief resource to learn about the evolution of retail bank branches, and why automation, speed, and security are critical factors in improving customer relationships and driving sales.
Posted: 27 Jan 2014 | Published: 27 Jan 2014

Hewlett-Packard Company

Targeted Customer Experiences Across All Channels
sponsored by Hewlett-Packard Company
WHITE PAPER: Access this valuable to uncover emerging technology channels you can leverage to further develop customer relationships and increase sales. Click now to explore a solution that uses analytics, social media, and web content to deduce and improve user experiences.
Posted: 23 Jan 2014 | Published: 04 Apr 2013

Hewlett-Packard Company

Analytics Insights Deliver Competitive Differentiation
sponsored by Hewlett-Packard Company
WHITE PAPER: In this resource, learn how retailers should capitalize on omni-channel commerce by leveraging business intelligence from social media and use predictive analytics to optimize business strategies and maximize profitability.
Posted: 22 Jan 2014 | Published: 31 Jul 2013

Hewlett-Packard Company

Website Performance for the Speed of Your Business
sponsored by Limelight Networks, Inc.
WHITE PAPER: Access this guide today to learn why high website performance is a business differentiator, and discover the role that content delivery networks (CDNs) play in improving user experiences.
Posted: 15 Jan 2014 | Published: 31 Oct 2013

Limelight Networks, Inc.

Build your Sender Reputation in Four Steps
sponsored by Dyn
WHITE PAPER: Having trouble reaching your customers' inboxes? You might have a poor sender reputation. Similar to a credit score, sender reputations reflect how good or bad your sending habits are. If your reputation is lower than you'd like just follow these 4 easy steps to start hitting the inbox.
Posted: 07 Jan 2014 | Published: 31 Dec 2013

Dyn

Power Up Your Gaming Analytics in Days
sponsored by Treasure Data
WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
Posted: 07 Jan 2014 | Published: 07 Jan 2014

Treasure Data
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