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Customer Loyalty

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ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.
Customer Loyalty White Papers (View All Report Types)
1 - 25 of 213 Matches Previous Page  |  Next Page
Marketing Automation, Simplified
sponsored by Oracle Corporation
WHITE PAPER: This guide will help you understand the core competencies of marketing, as well as the benefits of implementing automation technology as part of your business structure. From targeting to analytics, you'll uncover the five tenets of modern marketing.
Posted: 11 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

Measuring Social Media ROI in the Enterprise: Myths and Facts
sponsored by Oracle Corporation
WHITE PAPER: When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper makes the case that ROI determination can be approached in a unified, structured and straightforward way.
Posted: 11 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

Virtual Agent Success Stories: One Year Later
sponsored by 24/7 Customer
WHITE PAPER: In this paper containing 4 case studies, you will learn the proper path to achieve digital self-service deployment success by using a virtual agent. Read on to scale your self-service experience as your customer base grows.
Posted: 29 Jan 2016 | Published: 31 Dec 2015


Stayin' Alive: Meet the Web-Aware IVR
sponsored by 24/7 Customer
WHITE PAPER: In this paper, you will learn why IVRs still play a vital role in helping both customers and enterprises exceed their service goals, and discover how you can transform your IVRs to be web-aware. Access 4 key factors for successful web-aware IVR deployment and orchestrate service across all channels.
Posted: 29 Jan 2016 | Published: 31 Dec 2015


Where to Place Your CX Bets in 2016
sponsored by 24/7 Customer
WHITE PAPER: In this paper, you will discover how to accelerate your CX projects' time-to-value by utilizing the latest in digital technology investments, and access 5 expert tips for digital CX. Read on to foster superior customer experience in your enterprise by honoring the mobile experience.
Posted: 29 Jan 2016 | Published: 29 Jan 2016


7 Keys to Delivering a Rock Star Customer Service Experience
sponsored by 24/7 Customer
WHITE PAPER: In this resource, you will learn 7 keys to delivering a stellar customer service experience that can differentiate your digital self-service capabilities from your competitors.
Posted: 28 Jan 2016 | Published: 28 Jan 2016


Facebook Messenger: Engage Your Customers Where They Are
sponsored by 24/7 Customer
WHITE PAPER: Integrating social engagement into your workflows can facilitate compelling consumer sales and support experiences for your shoppers. In this white paper, discover the top 3 benefits gained from engaging your customers via Facebook Messenger.
Posted: 28 Jan 2016 | Published: 28 Jan 2016


Interactive Text Response: The Key to Re-Imagining Customer Self-Service
sponsored by Aspect
WHITE PAPER: The outcomes of offering self-service via conversational, automated interactive text response are customer satisfaction, retention, and easier up- and cross-sells. Access this solution spotlight to learn how you can answer customers' questions on their preferred channel without waiting or an agent.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Aspect

4 Steps to Evolve Your Customer Service Strategy
sponsored by Microsoft
WHITE PAPER: This white paper shows you how to craft a customer service strategy that can help you to empower agents, build great experiences, and manage a daunting amount of channels. Uncover 4 steps to effectively evolve your customer service approach.
Posted: 25 Jan 2016 | Published: 30 Nov 2015

Microsoft

Social Selling Guide: Using Social Media to Drive Sales
sponsored by Microsoft
WHITE PAPER: This white paper is your guide to implementing a social selling strategy in your organization. You'll explore how social media is impacting the selling lifecycle, discover the pros and cons of becoming a social seller, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

The Social Media Guide: Practical Tips to Drive Sales
sponsored by Microsoft
WHITE PAPER: This white paper is the salesperson's complete guide to social media selling strategies that make a meaningful impact on customers. Discover what it means to be a social seller, best practices to make the sale, and more.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

Microsoft

The Connected Consumer: The Role of IT and DevOps in the Digital Industrial Revolution
sponsored by CA Technologies
WHITE PAPER: DevOps teams enable more agile IT operations, higher profitability, and better user engagement by providing high-performing applications. Learn how to bolster this collaboration with API-driven design, shadow IT models, and more.
Posted: 12 Jan 2016 | Published: 31 Dec 2014

CA Technologies

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By bringing its CRM approach up to speed, Shell enhanced sales and revenue growth. Access this infographic and learn how you can achieve similar benefits.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Self-Service CRM Success Stories: Metro Bank
sponsored by Microsoft
WHITE PAPER: CEO Craig Donaldson can attest firsthand how self-service CRM not only helped his colleagues engage people, but also helped Metro Bank stand out in the financial services industry for its exceptional customer focus. Learn how Metro Bank delivered a consistent customer journey and turned customers into fans.
Posted: 08 Jan 2016 | Published: 23 Jun 2015

Microsoft

It's All About the User Experience
sponsored by CA Technologies
WHITE PAPER: This resource discusses ways to improve both employee productivity and customer experiences using application performance management (APM) techniques. By suggesting that APM intrinsically links your employees' ability to improve customer outcomes, this paper makes the business case for APM tools.
Posted: 07 Jan 2016 | Published: 31 Dec 2015

CA Technologies

Customer Experience Transformation: The Imperative Need for Digitization
sponsored by Avaya
WHITE PAPER: This white paper provides the fundamental building blocks of your omnichannel transformation. Read on and learn how to reach new sets of customers and grow the value of existing ones.
Posted: 07 Jan 2016 | Published: 07 Jan 2016

Avaya

Case Study: Nissan Motor Company Achieves Omotenashi
sponsored by Microsoft
WHITE PAPER: In this case study, learn how Nissan developed a CRM strategy to better understand customers' individual needs long after they purchase a car. Access now to learn how their strategy can help you anticipate what the customer wants.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

How the Sales Landscape has Changed
sponsored by Microsoft
WHITE PAPER: Backed by useful stats on how your peers are selling effectively, this detailed infographic reveals 3 steps to optimal sales. Tap this resource and discover details of each step that can help you deliver the distinctive client experience.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Manufacturers Turn to the Internet of Things to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: Access this white paper to explore how investing in the right CRM solution can help you grow your IoT approach, as well as support your customer-centric initiatives.
Posted: 04 Jan 2016 | Published: 04 Jan 2016

Infor

Digital Marketing Redefines Sales and the Customer Experience
sponsored by Infor
WHITE PAPER: This white paper discusses how marketers have reprioritized their practices to benefit their bottom line. Discover how, by using data analytics and various personalization tactics, these leaders are able to raise the bar for themselves, their organizations, and their customers.
Posted: 03 Jan 2016 | Published: 03 Jan 2016

Infor

Nail Personalization with 6 Key Customer Service Capabilities
sponsored by Microsoft
WHITE PAPER: This data sheet describes ways to empower agents with a single, unified experience to provide amazing customer service with cross-channel context. Uncover strategies for earning customer loyalty and staying agile.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

Mobile Apps: Measure, Focus, Improve
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, learn why the "mobile moment" - that instant when users first determine their love or hatred for your mobile app - dictates the success of your application and ultimately your business. Discover facts that will help you tame the complexities of user experience measurements.
Posted: 29 Dec 2015 | Published: 29 Dec 2015

Hewlett Packard Enterprise

The State of Customer Experience in Retail
sponsored by Infor
WHITE PAPER: 70% of brands fail to take advantage of exciting new opportunities to build and maintain a profitable audience. Don't be one of them - access this guide to uncover five best practices for creating personalized customer experiences in retail.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Infor

Your Social Intelligence Guide for Customer Service
sponsored by Microsoft
WHITE PAPER: In this social listening guide for customer service, you'll find insights from some of today's foremost thought leaders on exceptional customer experience management in the digital age. Learn how to effectively engage customers on various social channels.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Microsoft

Top 10 Ways to Boost Mobile App Engagement Using Messaging
sponsored by Magnet
WHITE PAPER: This white paper details the top 10 ways to boost mobile app engagement using messaging strategies. Discover the messaging features that can win customer loyalty.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

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