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Customer Loyalty

ALSO CALLED: Customer Loyalty Programs
DEFINITION: The degree to which customers are predisposed to stay with one company and resist competitive offers.


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Improve Business Performance and Customer Loyalty in 5 Steps
sponsored by Infor
WHITE PAPER: Maintaining strong business performance and customer loyalty require continual vigilance and assessment & performance tools such as dashboards and reporting can help to monitor your performance and allow you to make better decisions faster.
Posted: 04 Sep 2008 | Published: 04 Sep 2008
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Sales Performance Optimization: 2007 Survey Results and Analysis
sponsored by Cisco Systems, Inc.
WHITE PAPER: This report represents the summary findings of our thirteenth annual survey of challenges impacting sales performance today.
Posted: 04 Sep 2008 | Published: 04 Sep 2008
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Thriving in an Economic Downturn
sponsored by Avaya Inc.
WHITE PAPER: This e-guide that takes you through the latest contact center technologies, and how they can help you develop brand differentiation, elevate customer loyalty, and keep costs low – even when everyone is tightening their budgets.
Posted: 22 Aug 2008 | Published: 22 Aug 2008
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That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc.
WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004
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Top 10 Reasons for Automated Application Quality Management
sponsored by CA
WHITE PAPER: This paper explores 10 reasons why companies should consider implementing Automated Application Quality Management -- a collection of processes and tools designed to enable predictable, measurable, and optimal application performance.
Posted: 25 Jun 2008 | Published: 01 Jan 2007
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The BI Survey 7: Summary
sponsored by BOARD
WHITE PAPER: The BI Survey provides a detailed quantitative analysis of why customers buy BI tools, what they use them for, how successful they are and why they eventually abandon them.
Posted: 19 Jun 2008 | Published: 19 Jun 2008
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Comprehensive Business Intelligence Market Study: Summary Results from the BI Survey 7
sponsored by MicroStrategy Incorporated
WHITE PAPER: The BI Survey 7, the leading independent survey of real-world BI implementations, provides unique, statistically significant insight into actual BI implementations and customer experiences with various BI products.
Posted: 09 Jun 2008 | Published: 01 Jun 2008
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Genesys Global Consumer Survey - 2007
sponsored by Genesys
WHITE PAPER: This survey highlights the importance of the contact center experience and the direct impact it can have on revenue and consumer loyalty, it also reveals some interesting trends in consumer expectations.
Posted: 25 Mar 2008 | Published: 01 Jan 2007
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IP Enabled Contact Centers: Lowering Costs, Raising the Customer Experience
sponsored by Avaya Inc.
WHITE PAPER: This paper explores how Internet Protocol (IP) can be leveraged to lower the cost of enhancing customer service via the contact center.
Posted: 08 Feb 2008 | Published: 08 Feb 2008
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A New Mandate for IT
sponsored by SAP America Inc
WHITE PAPER: Learn more about the changing role of IT in business. This report includes research targeted towards senior executives responsible for managing and deploying information technology in pursuit of business objectives.
Posted: 02 Feb 2008 | Published: 01 Apr 2007
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Top 10 Reasons Customers Choose SAP for Business Transformation
sponsored by SAP America Inc
WHITE PAPER: Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
Posted: 01 Feb 2008 | Published: 01 Jan 2006
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Dynamic Content Strategy Guide: Five Essential Email Campaigns
sponsored by Listrak
WHITE PAPER: Dynamic content allows you to get to know your customers and subscribers on an intimate level, strengthening your relationships and increasing brand loyalty.
Posted: 07 Jan 2008 | Published: 26 Sep 2007
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Strategies for Customer Growth and Loyalty in the Enterprise
sponsored by Infor
WHITE PAPER: Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
Posted: 01 Aug 2007 | Published: 01 Aug 2007
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