Customer Loyalty

WHITE PAPER: This quick resource explains what unified communications (UC) is – hint, it's not one solution but rather a set of tools – and the real benefits you can enjoy after a successful implementation.

Posted: 16 May 2013 | Published: 16 May 2013

WHITE PAPER: This insightful resources explores the changing landscape of email marketing and explains why customer engagement, rather than permissions, is the most valuable asset you have for effective customer relationship management and successful marketing campaigns.

Posted: 08 May 2013 | Published: 31 Dec 2012

WHITE PAPER: Many organizations send out millions of emails each day, but unless you manage your email efforts correctly, you might be draining resources and frustrating your customer base. This white paper counts down four tips to help you get it right.

Posted: 08 May 2013 | Published: 31 Dec 2012

WHITE PAPER: This resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience.

Posted: 03 May 2013 | Published: 31 Dec 2011

WHITE PAPER: This resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience.

Posted: 03 May 2013 | Published: 31 Dec 2011

WHITE PAPER: This resource examines the crucial role that content management systems (CMSs) play in delivering a personalized customer experience, and outlines key factors that your organization should consider in order to make the CMS selection process a success.

Posted: 02 May 2013 | Published: 31 Dec 2012

WHITE PAPER: Content management systems (CMSs) now play a critical role in delivering an excellent customer experience. This resource highlights the key criteria you should consider when selecting a CMS to ensure interoperability with the rest of your customer experience management tools.

Posted: 02 May 2013 | Published: 02 May 2013

WHITE PAPER: This white paper introduces a software suite that can help you gain deeper customer insights from social media data, resulting in more successful marketing campaigns and customer relationships.  Learn how this technology can help you achieve five main components of a successful CRM initiative.

Posted: 01 May 2013 | Published: 31 Dec 2012

WHITE PAPER: Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy.

Posted: 01 May 2013 | Published: 31 Dec 2012

WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.

Posted: 30 Apr 2013 | Published: 31 Dec 2012

WHITE PAPER: Customers are using a variety of channels to interact with businesses, but if your company cannot cohesively connect across all channels, you could lose customers and revenue. Download this white paper for advice from industry experts on how to maintain a multichannel customer relationship, leading to longer, more beneficial customer relationships.

Posted: 26 Apr 2013 | Published: 31 Dec 2012

WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

Posted: 18 Apr 2013 | Published: 18 Apr 2013

WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.

Posted: 11 Apr 2013 | Published: 31 Dec 2012

WHITE PAPER: This case study details how the Cincinnati Zoo utilized business analytics to gain deeper insight into visitor behaviors and habits – allowing it to transform customer experience while also reducing its reliance on subsidies.

Posted: 10 Apr 2013 | Published: 31 Mar 2012

WHITE PAPER: More and more information hidden in big data lies beyond a retailer's information management assets- residing in social data, customer data, market data and supplier data. Access this exclusive resource to discover how to tap into these valuable insights.

Posted: 10 Apr 2013 | Published: 10 Apr 2013

WHITE PAPER: Poor customer service is a costly business practice. The time to differentiate your customer service strategy is now – and the cloud can help. View now to learn about cloud contact centers and how they can benefit your business.

Posted: 04 Apr 2013 | Published: 04 Apr 2013

WHITE PAPER: In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.

Posted: 03 Apr 2013 | Published: 25 Aug 2012

WHITE PAPER: This brief by Pamela Slim, award-winning author, shows you how to establish strong customer relationships and then nurture them for the long haul.

Posted: 01 Apr 2013 | Published: 01 Apr 2013

WHITE PAPER: With over 85,000 employees, Hyatt Hotels Corporation has a large network and a reputation to uphold with best in class customer service. View this resource to learn more about how the Hyatt ensures that the highest of standards are being met at all of their organizations by defining processes and procedures.

Posted: 29 Mar 2013 | Published: 29 Mar 2013

WHITE PAPER: Despite the growing popularity of social media among consumers, many customer service companies are still not harnessing the full potential of social channels. Read this insightful report to learn key trends in the use of social media for customer service and discover best practices for integrating social channels with CEM.

Posted: 20 Mar 2013 | Published: 31 Oct 2012

WHITE PAPER: Leveraging analytics in your telecommunications business can greatly increase customer insight and improve the customer experience. This white paper details how you can benefit from using a proactive, customer focused, results-oriented analysis approach. View now to learn more!

Posted: 15 Mar 2013 | Published: 15 Mar 2013