sponsored by FrontRange Solutions Inc.
Posted:  22 Nov 2006
Published:  26 Dec 2005
Format:  PDF
Length:  9  Page(s)
Type:  White Paper
Language:  English
Dozens of articles outline steps to define your own sales process. However, defining a sales process is a long way from using/applying that process in daily sales activities, and in most cases organizations fall short on process improvements and the implementation of a smart CRM system to make the sales process visible and accessible.

This white paper looks at performance differences seen in firms that did have their processes well defined, use them consistently and support their use with CRM technology. The sales performance results are significant and this white paper summarizes the most dramatic areas of gain and what lessons there are to be learned from these.

Learn how to:
  • Close more deals faster.
  • Generate additional inquiries and better quality leads.
  • Execute more effective and repeatable marketing campaigns.
  • Convert new leads to sales.
  • Gain better business insight.

Download CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness now.


Jim Dickie
Managing Partner ,  CSO Insights
Jim Dickie is a Managing Partner with CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. He has over 29 years of sales and marketing management experience. Jim began his career with IBM and Sterling Software and then went on to launch two successful software companies.

Barry Trailer
CSO Insights

Business Performance Management | CRM | CRM Best Practices | CRM Hosting | Lead Generation | ROI | Sales Force Automation | Sales Information Systems

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