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Wireless Marketing

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ALSO CALLED: eMarketing
DEFINITION: Wireless marketing offers direct, personalized, location-based ads and campaigns
Wireless Marketing Reports
2 Matches
Optimizing The Value of Your Subscriber Data
sponsored by Hewlett-Packard Company
WHITE PAPER: Mobile network operators are not exploiting the full value of their most valuable asset—their subscriber information. While mobile network operators may be sitting on a gold mine of subscriber data, they do not have the tools they need to exploit it. This paper explains the avenues available to take advantage of their subscriber information.
Posted: 16 Sep 2009 | Published: 16 Sep 2009


Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile
sponsored by Hewlett-Packard Company
WHITE PAPER: This white paper discusses the role of user profile management. SPs’ efforts to manage, enrich, capitalize on, and provision user information across multiple databases are critical to fuel applications-led service initiatives.
Posted: 16 Sep 2009 | Published: 16 Sep 2009

2 Matches
 
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