For most companies, only 25% of marketing-generated leads are sales-ready, 25% should be disqualified and the remaining 50% need further nurturing. Companies struggle in identifying qualified leads, identifying sales-ready leads and determining what to do with leads that aren't sales-ready.

Read this white paper to learn 10 tips for effective lead management. Lead management creates more educated buyers, helps you better understand their needs and ultimately means more revenue. Marketers can now meet prospects earlier in the buying process, enabling you to:

• Capture leads when they're searching
• Nurture leads that aren’t yet ready
• Score leads to know who's ready for sales
• Give leads to sales at the right time
• Evaluate leads to close the loop on lead quality