sponsored by Marketo
Posted:  20 Mar 2008
Published:  01 Mar 2008
Format:  PDF
Length:  6  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
For most companies, only 25% of marketing-generated leads are sales-ready, 25% should be disqualified and the remaining 50% need further nurturing. Companies struggle in identifying qualified leads, identifying sales-ready leads and determining what to do with leads that aren't sales-ready.

Read this white paper to learn 10 tips for effective lead management. Lead management creates more educated buyers, helps you better understand their needs and ultimately means more revenue. Marketers can now meet prospects earlier in the buying process, enabling you to:

  • Capture leads when they're searching
  • Nurture leads that aren’t yet ready
  • Score leads to know who's ready for sales
  • Give leads to sales at the right time
  • Evaluate leads to close the loop on lead quality





BROWSE RELATED RESOURCES
B2B | Campaign Management | Data Quality | Lead Generation | Marketing Information Systems | Online Marketing | ROI | Sales and Marketing Software | Search Engines | Web Content Management | Wireless Marketing

View All Resources sponsored by Marketo

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement