CW Buyer's Guide: Customer Relations (CRM)
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE:
This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
Posted: 31 Jan 2012 | Published: 31 Jan 2012
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Service. Smarter. Thriving in the age of the empowered customer
sponsored by IBM
WHITE PAPER:
In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative
sponsored by IBM
ANALYST BRIEF:
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
Posted: 17 Nov 2011 | Published: 17 Nov 2011
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