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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Analyst report: Comparing the top digital experience platforms
sponsored by Adobe
ANALYST REPORT: Customers’ growing expectations for digital experiences make DXP adoption an urgent necessity for global organizations. This Gartner report will help application leaders responsible for digital experiences identify vendors suited to their needs. Read on to review a comparison of: Salesforce, Adobe, SAP and more.
Posted: 16 Oct 2020 | Published: 16 Oct 2020

Adobe

Exploring Experience as a Service with Genesys
sponsored by Genesys
WEBCAST: Watch this webinar to hear from 3 CX experts as they discuss: what experience means for customers, how expectations have changed, how technology helps address CX challenges, and more.
Posted: 15 Oct 2020 | Premiered: Oct 15, 2020

Genesys

UK Contact Centre Verticals: Retail & Distribution
sponsored by Genesys
RESEARCH CONTENT: “UK Contact Centre Verticals: Retail & Distribution” looks at the structure, growth, technology, HR and commercial issues found in contact centers within the UK retail & distribution sector. Download your copy to explore ContactBabel’s findings.
Posted: 14 Oct 2020 | Published: 14 Oct 2020

Genesys

You’ve Uncovered the Weak Spots in Your Omnichannel Approach: Now What?
sponsored by Comcast Business
WHITE PAPER: Download this white paper to explore insights and strategies that can help you pivot to digital business, navigate new work environments, and manage changing customer expectations amid uncertainty.
Posted: 07 Oct 2020 | Published: 07 Oct 2020

Comcast Business

The Total Economic Impact™ Of The [24]7ai Engagement Cloud
sponsored by [24]7.ai
ANALYST REPORT: Recently, the company commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying [24]7.ai’s Engagement Cloud solution. Download this white paper to explore their results.
Posted: 24 Sep 2020 | Published: 24 Sep 2020

[24]7.ai

Extend the Digital Conversation
sponsored by [24]7.ai
EBOOK: For businesses looking to create the best possible customer experience, making conversations more personal makes them more powerful. Download this eBook to learn how you can enhance digital conversations with personalization and other features.
Posted: 22 Sep 2020 | Published: 22 Sep 2020

[24]7.ai

Using AI to Transform Customer Journeys
sponsored by [24]7.ai
EBOOK: Download this e-book to learn how you can use AI to engage with customers in a more personalized, efficient and convenient manner.
Posted: 22 Sep 2020 | Published: 22 Sep 2020

[24]7.ai

Klarna Wows its 80M Customers with Instant Responses and Rapid Resolutions with Freshchat
sponsored by Freshworks
CASE STUDY: Fintech company, Klarna, has a lot of ground to cover, and its legacy chat solution just couldn’t keep up. After searching for a new solution, Klarna decided to implement Freshchat by Freshworks. Learn about their experience working with Freschat, and the benefits they’ve achieved since partnering in this case study.
Posted: 21 Sep 2020 | Published: 21 Sep 2020

Freshworks

Re-energizing the customer conversation
sponsored by Genesys
EBOOK: Genesys recently held their 2020 Utility Week Customer Summit, which gave telco executives an opportunity to share their insights on surviving in today’s competitive environment. Explore some of the key takeaways in this eBook.
Posted: 15 Sep 2020 | Published: 15 Sep 2020

Genesys

The great customer experience opportunity
sponsored by Genesys
EBOOK: As the telco industry races towards yet another new network shift, customer experience is in the spotlight. Download this report to explore insights from the industry leaders placing CX at the top of their to-do lists, as well as tips to help you design your own strategy.
Posted: 15 Sep 2020 | Published: 15 Sep 2020

Genesys

Moments with meaning: Insights from CX Exchange BFSI 2020
sponsored by Genesys
EBOOK: The UK’s leading customer experience event for the banking, financial services and insurance sector sparked plenty of lively conversations this year. Download this guide to review some of the key ideas from the CX Exchange BFSI that can provide some inspiration as you fight to win the customer loyalty war.
Posted: 14 Sep 2020 | Published: 14 Sep 2020

Genesys

Product Management Experience for Dummies
sponsored by Akeneo
EBOOK: Preparing your product catalog to flow into every channel in the required format is no easy feat. This e-book was created to address this problem. Download now to dive into the PXM essentials like 5 must-haves for starting the PXM journey, 10 best practices, and more.
Posted: 08 Sep 2020 | Published: 08 Sep 2020


CONSUMER MINDSETS IN THE WORLD POST COVID
sponsored by Fractal
EBOOK: Explore some predicted implications of the pandemic on the media & telecom, technology, financial services, healthcare, CPG & retail sectors, and strategies for moving forward in this eBook.
Posted: 21 Aug 2020 | Published: 21 Aug 2020

Fractal

Achieving Project Visibility and Control
sponsored by Unit4
WHITE PAPER: To ensure project profitability (and ultimately company profitability), your organization must play as a team throughout the lifecycle of each project—something that’s often easier said than done. Download this white paper to explore strategies and tools that can help you implement this level of end-to-end teamwork across your organization.
Posted: 10 Aug 2020 | Published: 10 Aug 2020

Unit4

Successfully integrating marketing automation & CRM
sponsored by Rackspace
EBOOK: Integrating marketing automation and CRM systems is often easier said than done and requires a carefully thought-out plan. Read this guide for tips on successfully navigating and getting the most out of your marketing-sales integration journey.
Posted: 06 Aug 2020 | Published: 06 Aug 2020

Rackspace

Why Employee Experience Matters
sponsored by Concur Technologies
WHITE PAPER: Download this white paper to learn about the link between employee experience and customer experience, and access tips on how to empower employees to deliver the best possible CX.
Posted: 10 Jul 2020 | Published: 10 Jul 2020

Concur Technologies

Becoming One of the Most Modern Retail Chains in the World
sponsored by Neptune Software
WHITE PAPER: In search of a new and more flexible digital retail solution, companies are replacing entire sales systems. The key is finding an e-commerce solution that benefits customers and employees equally. This article follows Elkjøp as they pursue transformation with Neptune Software’s low code platform for retail success.
Posted: 07 Jul 2020 | Published: 07 Jul 2020

Neptune Software

Freshworks Named in Gartner's 2019 Magic Quadrant for Sales Force Automation
sponsored by Freshworks
PRESS RELEASE: Freshsales, a cloud-based sales CRM software, was recently recognized in the Gartner Magic Quadrant for Sales Force Automtion. Learn about the next generation of CRM—read more about Freshsales here.
Posted: 02 Jul 2020 | Published: 17 Jul 2019

TOPICS:  CRM | CRM Software
Freshworks

Budgeting, Planning and Forecasting
sponsored by OneStream Software LLC
WHITE PAPER: Access this white paper to learn the 6 steps to gain agility in strategic, financial, and operational planning with OneStream.
Posted: 01 Jul 2020 | Published: 01 Jul 2020

OneStream Software LLC

From SalesforceIQ to Freshsales: How CovalentCareers increased revenue by 100%
sponsored by Freshworks
CASE STUDY: Access this case study to learn 4 Freshsales features that eye care start up CovalentCareers is using to their advantage.
Posted: 30 Jun 2020 | Published: 30 Jun 2020

Freshworks

ServiceNow Named a Leader for the CRM Customer Engagement Center
sponsored by ServiceNow
RESOURCE: ServiceNow Customer Service Management solves customer problems by bringing front, middle, and back offices together, proactively addressing issues, and instantly handling common requests. Learn more about the solution in this report.
Posted: 29 Jun 2020 | Published: 29 Jun 2020

ServiceNow

4 Ways AI Can Help Build an Omnichannel Customer Experience
sponsored by Verizon
WHITE PAPER: A company with a quality online, and offline, presence is one that lets its customers interact with it no matter where the customer is. Rather than relying solely on humans, companies can deploy AI to help deliver a consistent and accurate experience across channels. Check out this white paper to learn more about omnichannel customer experience.
Posted: 25 Jun 2020 | Published: 18 Mar 2019

Verizon

The Role Human Touch Plays in the Digital Customer Experience.
sponsored by Verizon
WHITE PAPER: Digital transformation has deeply impacted the customer experience. As technology and automation take on greater roles in customer service, it’s more important than ever to show customers you care about them as human beings. Read on to learn how to create the best possible customer experience, and create lifelong customers, in the digital age.
Posted: 25 Jun 2020 | Published: 02 May 2018

Verizon

How to Create Value Through Empathy & Impactful Engagement
sponsored by ServiceNow
WHITE PAPER: Read this webinar recap for insight on how to engage and transform your customer experience process in order to provide more value on both sides of the exchange.
Posted: 25 Jun 2020 | Published: 24 Jun 2020

ServiceNow

The secret sauce helping CX leaders create loyal clients: Convenience
sponsored by ServiceNow
WHITE PAPER: Today, customer convenience is key. Read this webinar recap to get expert insight from the Aberdeen Group on how to get started on your convenience strategy and foster more customer loyalty.
Posted: 25 Jun 2020 | Published: 24 Jun 2020

ServiceNow
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