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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Gain Situational Awareness to Improve Critical Event Management
sponsored by EverBridge Inc.
WHITE PAPER: Access this white paper to learn several techniques to improve your organization’s critical event management (CEM) like the OODA loop, data collection, and the 4 steps to resolving crises.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

EverBridge Inc.

Checklist for an Omnichannel Contact Center
sponsored by EvolveIP
WHITE PAPER: What are the key elements you need for a successful omnichannel contact center? Find out in this checklist, which you can download and use to maximize the effectiveness of your strategy.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

EvolveIP

2020 Digital Trends Deep Dive: AI Gets Marketers Back into Marketing
sponsored by Adobe Inc
RESEARCH CONTENT: AI and ML adoption is projected to grow the most among CX leaders in 2020. Find out why and explore the different ways companies are implementing it in Adobe and Ecoconsultancy’s 2020 Digital Trend report, which focuses on AI and ML adoption among marketers.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

Adobe Inc

Digital Customer Experience Trends for 2020
sponsored by Adobe Inc
RESEARCH CONTENT: What does it take be a CX leader in today’s competitive landscape? Find out in this research report by Adobe and Ecoconsultancy, which looks at the most significant digital-related trends driving marketing and customer experience strategies, with a focus on understanding challenges, opportunities and priorities.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

Adobe Inc

2020 Digital Trends Deep Dive: Putting the Customer in Context
sponsored by Adobe Inc
RESEARCH CONTENT: Today’s larger companies have recognized the need to reorganize themselves around the customer, with cross-functional teams and integrated technologies that break down silos to provide a seamless customer journey. But what’s the best way to do that? Find out in this 2020 trend report, which explores research from Adobe’s recent CX survey.
Posted: 13 Jan 2020 | Published: 13 Jan 2020

Adobe Inc

Modern-day Sales Team, Yesterday’s CRM?
sponsored by Salesforce
RESEARCH CONTENT: Providing a unified customer experience requires a base of business technology that employees can use to communicate with customers. The most successful organizations are doing this with a modern CRM system. Download this Frost & Sullivan research report to explore why organizations are implementing modern CRM and the benefits it brings.
Posted: 10 Jan 2020 | Published: 10 Jan 2020

Salesforce

Revolutionizing Constituent Services: From Document Creation to Output
sponsored by Hyland
CASE STUDY: Outdated technology was throttling productivity within Montana’s Department of Labor and Industry—until they discovered Content Composer by Hyland. Learn how the tool helped the Department of Labor and Industry streamline customer-focused processes and ultimately improve CX for area residents in this case study.
Posted: 08 Jan 2020 | Published: 08 Jan 2020

Hyland

Close Deals Faster with Priority Engine Email Alerts
sponsored by TechTarget
WEBCAST: How do you find prospects and choose which accounts to target? Whatever method your company uses, Priority Engine Email Alerts can help. Learn how it can help you stay on top of your best opportunities and ahead of your competitors in this brief video.
Posted: 27 Dec 2019 | Premiered: Dec 27, 2019

TechTarget

Expanding Your Service Offerings with Recurring IT Assessments
sponsored by RapidFire
EBOOK: This white paper shares how MSPs can make regular and ongoing IT assessments feasible from a both a resource and cost perspective and presents a blueprint for incorporating recurring assessments into your standard service offerings. Read on here to learn how to add recurring IT assessments to your service arsenal.
Posted: 05 Dec 2019 | Published: 05 Dec 2019

RapidFire

CCW Market Study: Trends In Customer Experience Design & Strategy
sponsored by Appian
RESEARCH CONTENT: Improving customer experience (CX) continues to be a hot topic, and research shows there’s still a long way to go. Download this “Market Study on Customer Experience Trends, Design, and Strategy,” to learn how you can reboot your strategy and improve CX with findings from a recent study.
Posted: 06 Nov 2019 | Published: 06 Nov 2019

Appian

On the Radar: Conga Contracts for Salesforce
sponsored by Conga
PRODUCT OVERVIEW: While sales force automation systems and most CRM applications focus on helping salespeople sell, the management of the eventual contract is often ignored. Conga fills that gap. Learn about contract management offerings for Salesforce and non-Salesforce environments by Conga in this Ovum product analysis.
Posted: 06 Nov 2019 | Published: 06 Nov 2019

Conga

The KPIs You Should Be Measuring
sponsored by ConnectWise
WHITE PAPER: This white paper explains how MSPs can measure performance and evaluate their relationships with clients, improve service with those clients, and increase loyalty. Download now to learn how to accurately calculate the KPIs that are critical for MSPs, such as revenue valuation, customer acquisition cost, and more.
Posted: 05 Nov 2019 | Published: 04 Nov 2019

ConnectWise

The long march of S/4 Hana
sponsored by ComputerWeekly.com
EGUIDE: S/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.
Posted: 29 Oct 2019 | Published: 29 Oct 2019

ComputerWeekly.com

Put Data at the Centre of Your Business
sponsored by Adobe Inc
WHITE PAPER: View this white paper to discover how your organization can gain a competitive advantage by becoming more data-centric. Additionally, explore 4 steps to becoming a data-centric organization, and review how to reposition and unleash the true power of your customer data with expert advice from Adobe.
Posted: 02 Oct 2019 | Published: 31 Dec 2018

Adobe Inc

Winning with Superior Customer Experiences
sponsored by Adobe Inc
WHITE PAPER: View this white paper to learn how brands can create, optimize, and deliver personalized customer experiences at scale with the help of Adobe Experience Manager.
Posted: 01 Oct 2019 | Published: 01 Oct 2019

Adobe Inc

Why Aren't Your Self-Service Options Landing?
sponsored by Coveo
EGUIDE: Is your organization suffering from poor self-service? Inside, discover the cost of poor customer self-service. Uncover 6 reasons why your self-service options aren't landing, and learn what your organization can do to get back on track.
Posted: 24 Sep 2019 | Published: 23 Sep 2019

Coveo

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack

The Total Economic Impact of Adobe Experience Cloud
sponsored by Adobe Inc
RESEARCH CONTENT: In this Total Economic Impact study from Forrester, explore how Adobe Experience Cloud can help transform your organization into an experience-driven business. Review the potential ROI of Adobe Experience Cloud for your organization, and discover the key challenges, benefits, and costs of an Adobe Experience Cloud investment.
Posted: 13 Sep 2019 | Published: 31 Dec 2018

Adobe Inc

Create a Great CX Strategy in 6 Steps
sponsored by 4Net
EGUIDE: How can your organization create a compelling customer experience (CX) strategy? Inside discover what constitutes a successful CX, and explore the 6 steps your organization should take to build a successful CX and confer a competitive advantage.
Posted: 12 Sep 2019 | Published: 10 Sep 2019

4Net

Power Your Pipeline with Purchase Intent
sponsored by TechTarget
EBOOK: With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
Posted: 22 Aug 2019 | Published: 22 Aug 2019

TechTarget

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

12 Ways to Make Your E-Commerce Customers Love You
sponsored by New Relic
RESOURCE: Stop sending your customers to your competitors! In this helpful blog post, discover 12 ways to make your e-commerce customers fall in love with your business, and unlock expert tips for building ongoing customer loyalty.
Posted: 15 Jul 2019 | Published: 09 Feb 2018

New Relic

Watch, Listen, Learn: Winning in the Age of the Informed Buyer
sponsored by TechTarget
RESEARCH CONTENT: In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget

Patient Engagement in Healthcare
sponsored by ServiceNow
EGUIDE: Download this e-guide to explore several methods being used to maximize patient engagement tools and uncover some of the most effective patient care initiative and learn more about the future of CRM-themed caregiving as akin to a one-stop "shopping" experience for patients.
Posted: 27 Aug 2019 | Published: 27 Aug 2019

ServiceNow
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