How Wal-Mart & Starbucks shook up their customer engagement strategies
By implementing customer relationship management tools, organizations have the potential to make significant improvements in marketing efficiency, sales and customer service.
But how far do the benefits really go?
In this expert e-guide, explore how Starbucks and Wal-Mart decided to shake up their customer engagement strategies, and the results of doing so.
Then, uncover how CRM tools can improve more than just customer engagement.