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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Cloud-Based Business Management Software Guidebook
sponsored by Dell Boomi
EBOOK: This white paper explains how you can get the real-time access to synchronized customer data you need. Discover a cloud-based business management software suite that enables companies to manage core business operations in a single, integrated system, including ERP and CRM.
Posted: 19 Jul 2016 | Published: 19 Jul 2016

Dell Boomi

Leveraging Digital Communications Platforms to Reach the Modern Consumer
sponsored by Mitel
WHITE PAPER: Today's customers demand flexibility from their digital interactions. Discover how you can provide seamless, satisfying digital experiences to your customers through email, text, web chat, and social media in this white paper now.
Posted: 04 May 2016 | Published: 04 May 2016


How to Drive Revenue and Increase Loyalty Through Customer Experience
sponsored by Mitel Networks Limited
RESOURCE: 78% of consumers today trust peer recommendations with social media as a key driver. The way we communicate with each other has evolved, but what about the way your business communicates with your customers? In this infographic, discover how customers are shopping, why they abandon your transactions, and what steps you can take to keep them happy.
Posted: 06 Apr 2016 | Published: 03 Sep 2015

Mitel Networks Limited

5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016

Marketo

Service Cloud Brings Intuitive UI to Customer Service and Support
sponsored by Salesforce.com
EGUIDE: Call center agents need to be able to access customer account information, but historically they have struggled to do so. In this guide, explore how Service Cloud can help you streamline your agents' access to critical customer information, and how the platform's UI and Lightning development architecture play large roles in that.
Posted: 21 Jul 2016 | Published: 19 Jul 2016

Salesforce.com

Improving Customer Service with Knowledge Management Systems
sponsored by Salesforce.com
EGUIDE: Customer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.
Posted: 20 Jul 2016 | Published: 19 Jul 2016

Salesforce.com

Turn Unstructured Email Information into Leads
sponsored by Infor
BROCHURE: There are many variables that go into turning leads into sales. Discover what X actually stands for and how it plugs into your CRM strategy. Learn just how easy CRM management can be and how making simple adjustments to your email strategy will improve your overall business efficiency.
Posted: 06 Jul 2016 | Published: 06 Jul 2016

Infor

Creative Strategies Yield Greater Customer Insight
sponsored by SearchCRM
EBOOK: To improve customer experience, companies need to tune into the different platforms consumers use, unify data silos, integrate information systems and plan thoughtful strategies for engaging customers. Discover how to plug the holes in your business' customer experience strategy.
Posted: 24 Jun 2016 | Published: 24 Jun 2016

SearchCRM

Why Omnichannel Experience Delivery is a Full Contact Sport
sponsored by Genesys
EGUIDE: Expert consultants and users from eBay and Boingo Wireless discuss contact center technology trends, mistakes, and best practices. Discover ways to upgrade your existing infrastructure to enhance the customer experience and help your company run more efficiently.
Posted: 21 Jun 2016 | Published: 07 Jun 2016

Genesys

Hitachi Supports Rapid Growth with Cloud-Based Sales Software
sponsored by Oracle Corporation
CASE STUDY: As Hitachi Consulting Corporation planned for rapid expansion, they needed to establish a scalable CRM and marketing platform to support this growth and consolidate their existing systems. Discover how Hitachi deployed cloud-based sales and marketing tools to support rapid annual revenue growth from $80 million to $740 million.
Posted: 01 Jun 2016 | Published: 01 Jun 2016

Oracle Corporation

Salesforce Sales Cloud Helps Reps Seal the Deal
sponsored by SearchCRM
EBOOK: In this 3-part expert handbook, learn how Salesforce Sales Cloud strives to make data entry easy for sales reps and create CRM data that's clean, accurate and complete. Plus, explore the pros and cons of the Salesforce Sales Cloud.
Posted: 19 May 2016 | Published: 19 May 2016

SearchCRM

Context-Aware Tech Senses, Responds to Customer Needs
sponsored by SearchContentManagement
EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
Posted: 19 Apr 2016 | Published: 15 Apr 2016

SearchContentManagement

Popular Technologies Enrich Customer Experience Strategies
sponsored by SearchCRM
EBOOK: This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.
Posted: 25 Mar 2016 | Published: 15 Mar 2016

SearchCRM

CRM System vs. Spreadsheets for Managing Client Information
sponsored by Insightly
EGUIDE: This expert e-guide discusses why Prosound, a consulting company that focuses on improving customer phone experience, traded in their spreadsheets for a CRM system with mobile integration. Plus, learn the questions you need to ask yourself before implementing a CRM system.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

Optimize Sales Performance with Sales Intelligence Tools
sponsored by SearchCRM
EBOOK: How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

SearchCRM

How to Select a CRM Tool
sponsored by Microsoft
EGUIDE: This expert e-guide offers considerations for buying the right CRM tool. You'll also take a closer look into Microsoft Dynamics CRM 2015 for a breakdown of features and functions.
Posted: 24 Feb 2016 | Published: 17 Feb 2016

Microsoft

How Metro Bank Creates Happy Customers
sponsored by Microsoft
CASE STUDY: This case study discusses how Metro Bank employed a CRM self-service tool, giving front-line agents quick access to the right information so they can deliver exceptional customer service.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Microsoft

Mobile CRM: Conquering the Data Integration Challenge
sponsored by Microsoft
EGUIDE: Without an effective way to integrate data from disparate systems, your mobile CRM can't help you optimize the customer experience. This expert guide explores how companies have overcome their data integration challenges to improve their mobile CRM.
Posted: 24 Feb 2016 | Published: 16 Feb 2016

Microsoft

The American Cancer Society's Multichannel Engagement Strategy Success Story
sponsored by Oracle Corporation
EGUIDE: In this e-guide, you will discover how the American Cancer Society's leadership is implementing a sophisticated multichannel engagement strategy to reach all those passionate about their cause. Download now to uncover how this strategy could be useful in helping your organization create meaningful multichannel engagement with your customers.
Posted: 23 Feb 2016 | Published: 17 Feb 2016

Oracle Corporation

Six Signs Your Customer Service Strategy Is Broken
sponsored by Oracle Corporation
EGUIDE: In the "age of the customer" business leaders and decision makers are focusing more than ever on designing customer experiences to attract, engage, and retain finicky consumers. This white paper aims to help CIO's achieve this goal by training them to recognize 6 ineffective customer service strategies.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation

Driving multichannel engagement with the voice of the customer
sponsored by Oracle Corporation
EGUIDE: In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation

How Does Social Customer Service Affect Contact Centers?
sponsored by Oracle Corporation
EGUIDE: In this e-guide, our CRM experts discuss how social media is transforming the way contact centers work. Learn strategies and best practices for implementing a social media customer service plan in your contact center.
Posted: 22 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

Answering Customer Complaints Gracefully on Social Media
sponsored by Oracle Corporation
EGUIDE: This exclusive e-guide digs into the challenges of implementing a social customer service strategy in your enterprise. Uncover considerations on deciding how the organization should interact with customers, which sector of the company should handle these communications, and more.
Posted: 19 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

Social Media Customer Service: Where Companies Go Wrong
sponsored by Oracle Corporation
EGUIDE: This exclusive e-guide explores the disconnect between customer service and social media in companies both large and small. Uncover the risks of ignoring customer service on social media, and learn expert tips to get it right.
Posted: 17 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

Best Practices for Creating Quota-Busting Sales Reps
sponsored by Oracle Corporation
EGUIDE: Research shows that sales reps are not delivering revenue performance that their managers are counting on. In this expert e-guide, uncover the latest strategies and technologies to help your sales reps transition from always coming up short to crushing their sales quota.
Posted: 03 Feb 2016 | Published: 29 Jan 2016

Oracle Corporation
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