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ALSO CALLED: Business to Business, BtoB, B2B Marketplaces
DEFINITION: On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. Although early interest centered on the growth of retailing on the Internet (sometimes called e-tailing), forecasts are that B2B revenue will far exceed business-to-consumers (B2C) revenue in the near future. According  … 

B2B definition sponsored by SearchCIO.com, powered by WhatIs.com an online computer dictionary
B2B Reports
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Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019

TechTarget

How Digital Branding Drives B2B Demand
sponsored by TechTarget
WHITE PAPER: In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.
Posted: 17 Apr 2019 | Published: 17 Apr 2019

TechTarget

How ISRs Improved Sales Appointment Rates by 19X
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
Posted: 11 Apr 2019 | Published: 11 Apr 2019

TechTarget

Why B2B Marketers Can't Afford to Ignore Digital Advertising
sponsored by TechTarget
EBOOK: In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Posted: 09 Apr 2019 | Published: 31 Dec 2018

TechTarget

How Inside Sales Wins with "Insider Insights"
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn about key differences that distinguish the best inside sales organizations from the rest, and find out how 15 enterprise tech companies are using better data to give their sales teams a winning edge.
Posted: 08 Apr 2019 | Published: 08 Apr 2019

TechTarget

The SiriusDecisions Intent Data Framework
sponsored by TechTarget
RESEARCH CONTENT: It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TechTarget

Peer-to-Peer Insights for 2019 Marketing Plans
sponsored by TechTarget
EGUIDE: Continue reading for more information about patterns and trends in the types of challenges that marketers face and predict project areas that will be a focus in 2019.
Posted: 28 Nov 2018 | Published: 28 Nov 2018

TechTarget

Capturing More Active Demand: A 4-Step Guide
sponsored by TechTarget
EGUIDE: New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.
Posted: 28 Nov 2018 | Published: 28 Nov 2018

TechTarget

The Complete Guide to Optimizing Demand Generation
sponsored by Optimizely
EBOOK: How is your organization ensuring that every digital touchpoint with a visitor guides them towards becoming a customer as efficiently as possible? In this e-book, learn how optimization can amplify your current campaigns across all channels, allowing you to reduce the risk of developing digital campaigns that don't generate leads.
Posted: 27 Nov 2018 | Published: 27 Nov 2018

Optimizely

Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER: Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TechTarget

Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER: Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018

TechTarget

Building a Self-Service Portal to Serve B2B Customers
sponsored by ServiceNow
CASE STUDY: In this case study, Automic Software, a business automation company, wanted to use service automation to create an engaging, responsive experience for its own customers. Read on to learn how they was able to achieve these goals and improve their customer service and saw increased productivity from their technical support team.
Posted: 19 Jan 2018 | Published: 19 Jan 2018

ServiceNow

RSA's Digital Journey
sponsored by ComputerWeekly.com
PRESENTATION: Ian Hood, Group Digital Director of RSA, tells the story of one of the UK's largest insurers journey to digital technology in this presentation.
Posted: 22 Aug 2014 | Published: 22 Aug 2014

ComputerWeekly.com

Microservices and SOA: Overcome Modern Integration Challenges
sponsored by SearchMicroservices
EBOOK: Microservices and other new technologies make modern integration increasingly complex. Learn how to overcome integration problems when merging new and old infrastructures by leveraging APIs, software containers, continuous engineering, and more.
Posted: 15 Feb 2017 | Published: 09 Feb 2017

SearchMicroservices

How Supply Chain Partners can Enhance Analytics by Sharing Data
sponsored by Sage Software
EGUIDE: In this e-guide, we examine how sharing data between supply chain partners radically increases their chances of success when predicting customer demand. Find out how to boost data management from logistics to capacity planning, uncover tips for gathering supplemental data, and discover how CRM tools can improve supply chain management.
Posted: 16 Dec 2016 | Published: 14 Dec 2016

Sage Software

Transforming the Value Chain with Data-Driven Insights
sponsored by IBM
WHITE PAPER: This resource explores how your business can transform B2B transactional information into valuable insights in near-real-time, enabling you to operate a high-performing value chain without the cost and complexity of maintaining in-house analytics infrastructure.
Posted: 22 May 2015 | Published: 30 Dec 2014

IBM

Infographic: Bridging the Gap Between Business and IT
sponsored by IBM
WHITE PAPER: This infographic illustrates the necessity of integration between business and IT, as well as the fundamental disagreements that exist between the two groups.
Posted: 04 Sep 2014 | Published: 04 Sep 2014

IBM

B2B Integration Services for Secure Connectivity and Collaboration
sponsored by IBM
VIDEO: Watch this brief video to learn about B2B integration services that provide a lower TCO than in-house B2B technology. With a pay-as-you go service configured for your business, you'll get help managing, onboarding, and supporting your trading partners.
Posted: 26 Jun 2014 | Premiered: 16 Jan 2012

IBM

B2B integration software to synchronize your extended business partner communities
sponsored by IBM
WHITE PAPER: This white paper introduces B2B integration software that can help you synchronize virtually every aspect of your value chain, automate business processes, and get the visibility you need to successfully collaborate with partners.
Posted: 25 Jun 2014 | Published: 31 May 2012

IBM

B2B Collaboration: No Longer Optional
sponsored by IBM
WHITE PAPER: In this report from the Aberdeen Group, get an in-depth look at why B2B collaboration is such a priority, as well as what actions business leaders are taking, the challenges they face, and their plans to execute B2B collaboration strategies.
Posted: 25 Jun 2014 | Published: 31 May 2012

IBM

The Future of Business-to-Business Integration
sponsored by IBM
WHITE PAPER: In this IDC report, explore how organizations are evolving their B2B integration capabilities to adapt to new business and technology trends, as well as achieve operational and customer excellence.
Posted: 25 Jun 2014 | Published: 31 Mar 2013

IBM

B2B Cloud Integration: A strategic approach to transforming EDIs and optimizing your value chain
sponsored by IBM
WHITE PAPER: In this e-book, get an overview of the B2B integration landscape, including challenges, opportunities, and successful approaches of developing electronic data interchange (EDI) strategies.
Posted: 23 Jun 2014 | Published: 30 Sep 2013

IBM

Bridging the Business/IT Divide in B2B Integration
sponsored by IBM
WHITE PAPER: This research report presents results from a survey of 360 line of business managers in regards to B2B integration, and also offers recommendations on narrowing the gap between business and IT to maximize returns from B2B integration initiatives.
Posted: 16 Jun 2014 | Published: 30 May 2014

IBM

Maximizing the Benefit of B2B Integration
sponsored by OpenText GXS
WEBCAST: Integrating SAP and B2B systems can provide significant operational benefits and ROI, but it's a substantial investment and a complicated process. However, by using managed services for your SAP B2B integration project, you can eliminate the hassle.
Posted: 30 May 2014 | Premiered: May 30, 2014

OpenText GXS

B2B integration tools for a streamlined value chain
sponsored by IBM
WHITE PAPER: Did you know that while 73% of executives say B2B integration is key to business success, only 17% believe they've actually achieved this goal? If you're struggling to manage a complex value chain of partners, suppliers, customers, and distributers, the right B2B integration tools may be the answer to your woes.
Posted: 09 Apr 2014 | Published: 31 Aug 2012

IBM
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