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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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inQuba Delivers Context for Enhanced Customer Experience
sponsored by TIBCO
CASE STUDY: In this case study, learn how inQuba America was able to use TIBCO to successfully exchange data with clients' core operational and financial systems, get an in-depth view of how customers interact with their business, and more.
Posted: 04 Feb 2019 | Published: 31 Dec 2016

TIBCO

Miami Heat Delivers Realtime Personalized Digital Experiences with a Headless CMS
sponsored by Contentstack
CASE STUDY: The Miami HEAT may by NBA champions, but their CMS certainly wasn't a winner. To see how Contentshack helped these 3-time NBA champions captivate audiences both on and off the court, read the full case study below.
Posted: 29 Jan 2019 | Published: 29 Jan 2019

Contentstack

Teleflora's business blooms with NICE inContact CXone
sponsored by NICE inContact
CASE STUDY: Download this case study to discover how Teleflora managed their worldwide presence and multiple call centers with the help of a cloud-based customer experience platform.
Posted: 29 Jan 2019 | Published: 31 May 2018

NICE inContact

Data as a Feature: Turning Data into Your Product's Most Potent Asset
sponsored by TIBCO
EBOOK: With data bombarding consumers and businesses from all angles, product managers face the unique challenge of turning their data from a burden into a benefit. In this e-book, uncover why treating data as a feature in product development is essential to creating a memorable CX and business success.
Posted: 25 Jan 2019 | Published: 31 Jan 2018

TIBCO

The Total Economic Impact of ServiceNow IT Business Management
sponsored by ServiceNow
ANALYST REPORT: Download this total economic impact study from Forrester to learn about the potential ROI of ServiceNow IT Business Management (ITBM) software and explore the benefits, costs, and risks associated with and ITBM investment.
Posted: 25 Jan 2019 | Published: 31 Oct 2018

ServiceNow

4 Transformative Best Practices for Future-Ready Customer Service Experiences
sponsored by ServiceNow
ANALYST REPORT: In this analyst report from Aberdeen, discover what the best-in-class customer service organizations are doing to stay ahead. Download now to learn more about the top challenges impacting successful CX, and uncover the 4 transformational techniques to take your customer service to the next level.
Posted: 24 Jan 2019 | Published: 30 Nov 2018

ServiceNow

The long march of S/4 Hana
sponsored by ComputerWeekly.com
EGUIDE: S/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.
Posted: 24 Jan 2019 | Published: 24 Jan 2019

ComputerWeekly.com

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by TIBCO
WHITE PAPER: Reaching your goals in the digital age requires a solid customer data integration strategy. In this white paper, uncover 8 high-impact integration strategies involving Salesforce CRM—and learn how to achieve digital success with customer data integration.
Posted: 23 Jan 2019 | Published: 31 Oct 2018

TIBCO

The Definitive Guide to Integrating HubSpot with Your CRM
sponsored by TIBCO
WHITE PAPER: Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.
Posted: 23 Jan 2019 | Published: 20 Nov 2018

TIBCO

10 Best Practices for Integrating Your Customer Data
sponsored by TIBCO
WHITE PAPER: In this white paper, learn how to leverage customer information with 10 best practices from industry experts. Download now to learn more about how the following best practices can help you not only better understand your current customers, but target larger audiences with increased accuracy.
Posted: 22 Jan 2019 | Published: 31 Oct 2018

TIBCO

Guide to the Top 10 Essentials for Your eCommerce Site
sponsored by Cloudflare
WHITE PAPER: 47% of shoppers will stop engaging with a website if it takes too long to load, according to an Adobe Consumer Content Survey. Download this white paper for a checklist of 10 things you can implement on your site to help create a better customer experience.
Posted: 22 Jan 2019 | Published: 22 Jan 2019

Cloudflare

7 Things to Consider Before Moving to a Cloud Contact Center
sponsored by Mitel Networks Limited
WHITE PAPER: In today's hyper-connected world, contact centers have to adapt to a multitude of channels and changing customer expectations. Download this white paper to discover the pros and cons of an on-site and cloud-based contact center, and learn how both models can help you deliver optimal CX to today's mobile consumer.
Posted: 22 Jan 2019 | Published: 31 Dec 2018

Mitel Networks Limited

Using AI to Augment Humans and Redesign Operations
sponsored by British Telecommunications PLC
WHITE PAPER: Some people may think the adoption of AI and machine learning could lead to mass unemployment, but it can actually be used to make human jobs more meaningful. In this white paper, find out how machine learning and AI can be used to improve human performance and help redesign operations in a contact center.
Posted: 21 Jan 2019 | Published: 21 Jan 2019

British Telecommunications PLC

Customer Experience 2019: What's Hot and What's Not?
sponsored by British Telecommunications PLC
WHITE PAPER: The next 12 months are going to be turbulent for businesses looking to improve their overall CX, according to Dr. Nicola Millard, head of customer insight and futures at British Telecommunications. Download this white paper to learn more about the 3 trends causing CX volatility, and discover how to avoid the impending storm.
Posted: 18 Jan 2019 | Published: 18 Jan 2019

British Telecommunications PLC

Cloud Contact Centers and the Future of Customer Experience
sponsored by Mitel Networks Limited
WHITE PAPER: Learn how to turn your contact center into a strategic asset by adapting to the changing world around you. Delve into the 3 major factors influencing contact center evolution, and discover what you can do to keep up with the changing customer service landscape.
Posted: 18 Jan 2019 | Published: 31 Dec 2018

Mitel Networks Limited

Connect With the Next Generation Customer
sponsored by Mitel Networks Limited
EBOOK: How do you develop an effective contact center? Download this e-book to learn about the top 5 trends all leading contact centers are using to improve customer experience (CX) and drive engagement across multiple channels.
Posted: 18 Jan 2019 | Published: 31 Dec 2018

Mitel Networks Limited

Cheat Sheet: 3 Proven Steps to Growing & Retaining More Subscribers
sponsored by Preferred Payments
WHITE PAPER: Growing and maintaining subscribers is the key to success for subscription based businesses. In this cheat sheet, uncover 3 simple steps to reducing unnecessary cancellations, and gain expert insight into improving retention rates with these best practices.
Posted: 17 Jan 2019 | Published: 17 Jan 2019

Preferred Payments

Deliver a Better Customer Experience Without Paying the Price
sponsored by British Telecommunications PLC
WHITE PAPER: Cloud contact centers can improve the customer experience and cut costs, so what's stopping you? In this white paper, gain expert insight necessary in overcoming the 3 common challenges of moving to a cloud contact center, and learn how to get started.
Posted: 16 Jan 2019 | Published: 16 Jan 2019

British Telecommunications PLC

The Real ROI of Moving to a Cloud Contact Center
sponsored by British Telecommunications PLC
WHITE PAPER: Is a cloud-based contact centre worth the investment? For many companies, ROIs hold the answer. In this white paper, learn how to calculate your ROI, and discover the benefits of moving to a cloud-based contact center.
Posted: 15 Jan 2019 | Published: 15 Jan 2019

British Telecommunications PLC

The last mile to the individual customer: Sales and marketing software trends
sponsored by ComputerWeekly.com
EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
Posted: 21 Dec 2018 | Published: 21 Dec 2018

ComputerWeekly.com

How Digital CX Nurtures The Human Connection To Your Brand
sponsored by Avaya
EGUIDE: As an extension of in-person customer experience, digital engagements are often the most frequent opportunities marketers have to entice personal interaction with their brand. Read this resource for advice from marketing executives at companies such as SAP and Pearle Vision on how they are making personalized connections with customers.
Posted: 14 Dec 2018 | Published: 30 Nov 2018

Avaya

Compare B2B Marketing Data Providers
sponsored by TechTarget
RESEARCH CONTENT: Understanding how the right data can give your marketing strategy an edge can be the difference between reaching goal or making excuses. In this report, Forrester Research evaluated the strengths and weaknesses of top B2B marketing data providers. Get your copy of the complete report and create an achievable plan for success in 2019.
Posted: 27 Nov 2018 | Published: 24 Sep 2018

TechTarget

Moneyball: Using Advanced Account Insights for Effective ABM Activation
sponsored by TechTarget
RESOURCE: In this e-book, you'll learn how to use real purchase intent insight to supercharge your ABM program. Read on to learn more.
Posted: 26 Nov 2018 | Published: 31 Aug 2017

TechTarget

Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER: Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TechTarget

A Practical Guide to Implementing Account-Based Marketing
sponsored by TechTarget
RESOURCE: In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Learn how to know who's in market for your solutions beyond the insights available through traditional inbound and outbound marketing.
Posted: 19 Nov 2018 | Published: 19 Nov 2018

TechTarget
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