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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Negotiating with Salesforce
sponsored by ClearEdge
WHITE PAPER: Don't negotiate your next Salesforce deal without the correct plan. This download, exclusive to TechTarget members, will provide an overview of the ClearEdge Leverage Management Maturity Model, and drill down into the 4 areas specific to deal execution and how to apply them within your Salesforce negotiation.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Right Sizing Your Spend with Salesforce
sponsored by ClearEdge
WHITE PAPER: Sizing your Salesforce deal incorrectly can cost you in the long run. Download now to learn best practices in planning for license additions and reductions with Salesforce. Key components addressed include: lost leverage from under-purchase, why customers over-purchase, how to forecast accurately, and pros and cons of 4 deal structures.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Salesforce Street Pricing and Sales Tactics
sponsored by ClearEdge
WHITE PAPER: Download now and get tactical advice to increasing your chances of getting the best discounts. Explore price statistics, average discount ranges for common product families, 3 Salesforce tactics and insights on why you should care about them, and a list of sales rep motivations to take advantage of.
Posted: 07 Feb 2020 | Published: 07 Feb 2020

ClearEdge

Why Mitel in Healthcare
sponsored by Mitel Networks Limited
PRODUCT OVERVIEW: Providing patient-centered care has become more important throughout digital transformation. As a result, healthcare organizations are increasingly investing in technology that can help them respond efficiently and knowledgeably to patients. Learn about Mitel’s solution and how it can help you in this white paper.
Posted: 06 Feb 2020 | Published: 06 Feb 2020

Mitel Networks Limited

Improve Customer Satisfaction, Sales and Workforce Engagement with Genesys AI
sponsored by Genesys
WHITE PAPER: Many companies implement AI technologies to boost customer service interactions, but its value can—and should—be extended across the entire enterprise. Find out how you can implement AI throughout your entire CX strategy with Genesys in this white paper. Also explore how Genesys has helped other large companies enhance their AI implementation.
Posted: 03 Feb 2020 | Published: 03 Feb 2020

Genesys

Why Companies are Trying to Build Empathetic Relationships with Customers
sponsored by Comcast Business
RESOURCE: Download this IDC blog post to see why so many organizations are making the shift from selling a product to providing an experience, and explore the benefits of doing that.
Posted: 31 Jan 2020 | Published: 31 Jan 2020

Comcast Business

The power of possibilities: Buy, extend, and build on a true cloud contact center platform
sponsored by Genesys
WHITE PAPER: The buy or build debate has permeated the wide range of applications on which contact centers depend. There are good reasons for – and arguments against – each approach. Download this white paper to review the reasons for and against buying and building. Also explore the benefits of using an API-first cloud contact center solution.
Posted: 31 Jan 2020 | Published: 31 Jan 2020

Genesys

Building the Business Case for an Omnichannel Contact Center
sponsored by Genesys
WHITE PAPER: Download this tip sheet to learn 11 metrics for building your business case for omnichannel customer service.
Posted: 30 Jan 2020 | Published: 30 Jan 2020

Genesys

6 Best Practices of Field Service Leaders
sponsored by ServiceNow
WHITE PAPER: Many field service organizations today still manage much of their work manually, using spreadsheets, email and even pen and paper—which can often lead to inefficient operations and frustrated customers. Download this eBook to explore 6 best practices for upgrading field service management to improve CX.
Posted: 29 Jan 2020 | Published: 29 Jan 2020

ServiceNow

Deliver a Greater Customer Experience with ServiceNow
sponsored by ServiceNow
RESOURCE: Every successful organization needs to ensure that their customers have a good enough experience to keep them coming back. Browse this resource collection to explore the keys to building successful customer experiences and learn how ServiceNow Customer Service Management can help your organization reach their CX goals.
Posted: 29 Jan 2020 | Published: 29 Jan 2020

ServiceNow

3 Strategies to Reduce B2B Churn in Telecom
sponsored by ServiceNow
WHITE PAPER: B2B is a critical area for telecom—especially with enterprise technology spending on the rise, and the emergence of the cloud, IoT, big data, and other trends. Find out how ServiceNow can help CSPs capitalize on that trend and not fall victim to B2B customer churn and SLA penalties in this white paper.
Posted: 28 Jan 2020 | Published: 28 Jan 2020

ServiceNow

6 Transformational Customer Service Trends
sponsored by ServiceNow
RESEARCH CONTENT: Recent trends in customer service have pushed many organizations to reshape how they approach CX. Explore the 6 transformational customer service trends that will take over in the next few years, and how you can adjust and benefit from them in this research report.
Posted: 27 Jan 2020 | Published: 27 Jan 2020

ServiceNow

CSM Essentials Guide: Advanced self-service platforms open new customer frontiers
sponsored by ServiceNow
EGUIDE: Gartner recently found that 15% of all customer service interactions will be handled completely by AI by 2021. But many organizations have also reported difficulty with managing AI technologies. Read the 3 articles in this handbook to learn about the benefits and drawbacks of customer service AI and other self-service platforms
Posted: 24 Jan 2020 | Published: 24 Jan 2020

ServiceNow

Third-party marketing automation vs. native CRM tools
sponsored by ComputerWeekly.com
EGUIDE: Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
Posted: 24 Jan 2020 | Published: 24 Jan 2020

ComputerWeekly.com

Customer service technologies revolutionize CX engagements
sponsored by ServiceNow
EGUIDE: Customer service has evolved in ways that were unthinkable just a few short years ago. They now play a strategic and multidimensional role in fulfilling positive customer experiences that lead to brand loyalty and increased revenues. Download this expert guide to explore the evolution of customer service
Posted: 22 Jan 2020 | Published: 22 Jan 2020

ServiceNow

Call Center-Contact Center Comparison Matrix
sponsored by EvolveIP
RESOURCE: How do you know which call center software is best for you? To help you come to a decision, Evolve IP created a comparison chart that looks at Evolve’s own product, Fuze, 8x8, inContact and 4 more vendors. Download your copy today to explore which software is best for you.
Posted: 15 Jan 2020 | Published: 15 Jan 2020

EvolveIP

Checklist for an Omnichannel Contact Center
sponsored by EvolveIP
WHITE PAPER: What are the key elements you need for a successful omnichannel contact center? Find out in this checklist, which you can download and use to maximize the effectiveness of your strategy.
Posted: 14 Jan 2020 | Published: 14 Jan 2020

EvolveIP

Revolutionizing Constituent Services: From Document Creation to Output
sponsored by Hyland
CASE STUDY: Outdated technology was throttling productivity within Montana’s Department of Labor and Industry—until they discovered Content Composer by Hyland. Learn how the tool helped the Department of Labor and Industry streamline customer-focused processes and ultimately improve CX for area residents in this case study.
Posted: 08 Jan 2020 | Published: 08 Jan 2020

Hyland

Learning from Others: 5 Customer Experience Lessons for Healthcare Organizations
sponsored by ServiceNow
WHITE PAPER: When it comes to customer experience management, healthcare organizations can learn from other companies and industries — and adapt modified strategies to their unique environments. Download this white paper for 5 CX strategies from other industries that can be used to boost patient experience in healthcare.
Posted: 25 Nov 2019 | Published: 25 Nov 2019

ServiceNow

Measuring Voice of the Customer
sponsored by CallMiner
WHITE PAPER: With your customers expecting increasingly personalized experiences, there’s one thing you can benefit from understanding better: The Voice of the Customer (VoC). In this whitepaper, learn about the importance of VoC, how to measure it with data-driven strategies and tools you can use to improve to CX with VoC insights.
Posted: 25 Nov 2019 | Published: 25 Nov 2019

CallMiner

The long march of S/4 Hana
sponsored by ComputerWeekly.com
EGUIDE: S/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.
Posted: 29 Oct 2019 | Published: 29 Oct 2019

ComputerWeekly.com

Winning with Superior Customer Experiences
sponsored by Adobe
WHITE PAPER: View this white paper to learn how brands can create, optimize, and deliver personalized customer experiences at scale with the help of Adobe Experience Manager.
Posted: 01 Oct 2019 | Published: 01 Oct 2019

Adobe

Improving Customer Experience Through Enhanced Employee Experience
sponsored by Avtex
WEBCAST: View this webinar from Avtex to discover the direct impact your employee satisfaction has on customer experiences. Review strategies for improving contact center agent efficiency and satisfaction, and uncover the benefits of integrating contact center and CRM platforms.
Posted: 26 Sep 2019 | Premiered: Apr 4, 2018

Avtex

Why Aren't Your Self-Service Options Landing?
sponsored by Coveo
EGUIDE: Is your organization suffering from poor self-service? Inside, discover the cost of poor customer self-service. Uncover 6 reasons why your self-service options aren't landing, and learn what your organization can do to get back on track.
Posted: 24 Sep 2019 | Published: 23 Sep 2019

Coveo

6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE: In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019

Contentstack
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