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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Realize Your Digital Ambition: 4 Areas Energy Organizations can Power Digital Initiatives Today
sponsored by Appian
WHITE PAPER: In this e-book, learn how digital technologies can help those in the energy industry improve operations. Discover the 4 ways in which energy organizations can realize their digital ambitions, and explore how those already embracing digital technologies can drive business value and deliver tangible results.
Posted: 13 May 2019 | Published: 13 May 2019

Appian

Simple Data-Driven Strategies for Successful Account-Based Marketing
sponsored by TechTarget
EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 09 May 2019 | Published: 09 May 2019

TechTarget

Overcome the Greatest MSP Challenge: Customer Acquisition
sponsored by Unitrends
EBOOK: This e-book is designed to help you overcome the customer acquisition hurdle. Download it for guidance on not only finding new customers, but ensuring their data—as well as that of your existing customers—is secure and protected.
Posted: 01 May 2019 | Published: 14 Mar 2019

Unitrends

Infographic: 2019 Europe IT Priorities - Business Applications
sponsored by ComputerWeekly.com
EGUIDE: In this infographic, we take a look at what the most popular business applications being deployed, the most popular deployment models and the most popular applications being deployed in SaaS mode. Survey results taken from the 2019 IT Priorities survey carried out by ComputerWeekly.com, ComputerWeekly.de and LeMagIT.fr.
Posted: 23 Apr 2019 | Published: 23 Apr 2019

ComputerWeekly.com

Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019

TechTarget

Why B2B Marketers Can't Afford to Ignore Digital Advertising
sponsored by TechTarget
EBOOK: In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Posted: 09 Apr 2019 | Published: 31 Dec 2018

TechTarget

Beyond Predictive: What You Can't See Is Hurting Your ROI
sponsored by TechTarget
EBOOK: In this e-book, learn how your organization can leverage real purchase intent insight for more demand and better orchestration. Discover how TechTarget's Priority Engine can help B2B tech companies understand behavioral data about buyer's journey to drive ROI market insights with our groundbreaking software.
Posted: 09 Apr 2019 | Published: 31 Dec 2018

TechTarget

Using Interaction Analytics to Digitize & Optimize Contact Center Performance
sponsored by CallMiner
WHITE PAPER: In this white paper, learn about interaction analytics and explore how interaction analytics can help give contact center agents and managers the tools they need to perform at their best.
Posted: 04 Apr 2019 | Published: 31 Dec 2018

CallMiner

How Contact Centers Can Use Interaction Analytics to Reduce Risk & Improve Compliance
sponsored by CallMiner
WHITE PAPER: In this white paper, discover how companies are increasing compliance with interaction analytics, and explore how interaction analytics can help organizations improve contact center performance while increasing compliance with regulations from TCPA, HIPAA, EFTA, CFPB, and more.
Posted: 01 Apr 2019 | Published: 31 Dec 2018

CallMiner

The Benefits of an Omnichannel Contact Center
sponsored by West IP Communications
EGUIDE: In this guide, discover the value an omnichannel contact center can bring to your organization, and explore the key differences between a multichannel and omnichannel customer service strategy.
Posted: 29 Mar 2019 | Published: 29 Mar 2019

West IP Communications

The Real-Time and Predictive Commerce Playbook
sponsored by SAS
EBOOK: In this e-book, discover how predictive and real-time analytics are helping businesses deliver better customer experiences, and learn how to get started with your real-time and predictive analytics implementation strategy.
Posted: 05 Mar 2019 | Published: 05 Mar 2019

SAS

The Foundation for Improving CX: Look to the Cloud
sponsored by West IP Communications
WHITE PAPER: Customer demands seem to change with the seasons, so it's no surprise that 74% of those surveyed by IDG found it difficult to keep up. In this white paper, explore how organizations can keep up with shifting customer expectations, and improve their CX by moving to the cloud.
Posted: 26 Feb 2019 | Published: 26 Feb 2019

West IP Communications

The long march of S/4 Hana
sponsored by ComputerWeekly.com
EGUIDE: S/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.
Posted: 24 Jan 2019 | Published: 24 Jan 2019

ComputerWeekly.com

Guide to the Top 10 Essentials for Your eCommerce Site
sponsored by Cloudflare
WHITE PAPER: 47% of shoppers will stop engaging with a website if it takes too long to load, according to an Adobe Consumer Content Survey. Download this white paper for a checklist of 10 things you can implement on your site to help create a better customer experience.
Posted: 22 Jan 2019 | Published: 22 Jan 2019

Cloudflare

7 Things to Consider Before Moving to a Cloud Contact Center
sponsored by Mitel Networks Limited
WHITE PAPER: In today's hyper-connected world, contact centers have to adapt to a multitude of channels and changing customer expectations. Download this white paper to discover the pros and cons of an on-site and cloud-based contact center, and learn how both models can help you deliver optimal CX to today's mobile consumer.
Posted: 22 Jan 2019 | Published: 31 Dec 2018

Mitel Networks Limited

Cloud Contact Centers and the Future of Customer Experience
sponsored by Mitel Networks Limited
WHITE PAPER: Learn how to turn your contact center into a strategic asset by adapting to the changing world around you. Delve into the 3 major factors influencing contact center evolution, and discover what you can do to keep up with the changing customer service landscape.
Posted: 18 Jan 2019 | Published: 31 Dec 2018

Mitel Networks Limited

Connect With the Next Generation Customer
sponsored by Mitel Networks Limited
EBOOK: How do you develop an effective contact center? Download this e-book to learn about the top 5 trends all leading contact centers are using to improve customer experience (CX) and drive engagement across multiple channels.
Posted: 18 Jan 2019 | Published: 31 Dec 2018

Mitel Networks Limited

Deliver a Better Customer Experience Without Paying the Price
sponsored by BT
WHITE PAPER: Cloud contact centers can improve the customer experience and cut costs, so what's stopping you? In this white paper, gain expert insight necessary in overcoming the 3 common challenges of moving to a cloud contact center, and learn how to get started.
Posted: 16 Jan 2019 | Published: 16 Jan 2019

BT

The Real ROI of Moving to a Cloud Contact Center
sponsored by BT
WHITE PAPER: Is a cloud-based contact centre worth the investment? For many companies, ROIs hold the answer. In this white paper, learn how to calculate your ROI, and discover the benefits of moving to a cloud-based contact center.
Posted: 15 Jan 2019 | Published: 15 Jan 2019

BT

The last mile to the individual customer: Sales and marketing software trends
sponsored by ComputerWeekly.com
EGUIDE: From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
Posted: 21 Dec 2018 | Published: 21 Dec 2018

ComputerWeekly.com

Compare B2B Marketing Data Providers
sponsored by TechTarget
RESEARCH CONTENT: Understanding how the right data can give your marketing strategy an edge can be the difference between reaching goal or making excuses. In this report, Forrester Research evaluated the strengths and weaknesses of top B2B marketing data providers. Get your copy of the complete report and create an achievable plan for success in 2019.
Posted: 27 Nov 2018 | Published: 24 Sep 2018

TechTarget

Moneyball: Using Advanced Account Insights for Effective ABM Activation
sponsored by TechTarget
RESOURCE: In this e-book, you'll learn how to use real purchase intent insight to supercharge your ABM program. Read on to learn more.
Posted: 26 Nov 2018 | Published: 31 Aug 2017

TechTarget

Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER: Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018

TechTarget

A Practical Guide to Implementing Account-Based Marketing
sponsored by TechTarget
RESOURCE: In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Learn how to know who's in market for your solutions beyond the insights available through traditional inbound and outbound marketing.
Posted: 19 Nov 2018 | Published: 19 Nov 2018

TechTarget

Druva: Driving Revenue and Consideration with a Fully Integrated Demand Gen Engine
sponsored by TechTarget
VIDEO: With real purchase intent insight from Priority Engine, Druva was able to create a "single source of the truth" through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle. Watch this video for more on how Druva drove revenue through improved leads.
Posted: 15 Nov 2018 | Premiered: 15 Nov 2018

TechTarget
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