Meeting the Demands of the Smarter Consumer

Meeting the Demands of the Smarter Consumer

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IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Among the questions: how they choose stores, preferred shopping methods, and what they want retailers to do for them. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.

Vendor:
IBM
Posted:
25 Aug 2010
Published:
25 Aug 2010
Format:
HTML
Type:
White Paper
Language:
English
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