ALSO CALLED: Digital Home Market, Home Education Market, Home Networking Market, Digital Consumer Market, Consumer Services Market, Consumer Devices Market, Home Automation Market, Home Productivity Market, Consumer Electronics Market, and Consumers
DEFINITION: Purchasers of goods and services by consumers who personally consume or benefit from the purchased products and do not buy products primarily to make a profit, such as groceries, magazines, television sets, haircuts, etc.
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