sponsored by AT&T Corp
Posted:  02 Nov 2011
Published:  02 Nov 2011
Format:  PDF
Length:  4  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

As an AT&T Mobile Barcode Services Charter Program member, Starz is integrating AT&T Mobile Barcode technology into select national consumer and direct-to-consumer marketing programs, including consumer marketing and affiliate promotional outreach.

This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.






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