Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member

Cover

As an AT&T Mobile Barcode Services Charter Program member, Starz is integrating AT&T Mobile Barcode technology into select national consumer and direct-to-consumer marketing programs, including consumer marketing and affiliate promotional outreach.

This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.

Vendor:
AT&T Corp
Posted:
02 Nov 2011
Published:
02 Nov 2011
Format:
PDF
Length:
4 Page(s)
Type:
White Paper
Language:
English
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