Delivering omni-channel shopping - Using information management and analytics in consumer industries and retail

Delivering omni-channel shopping - Using information management and analytics in consumer industries and retail

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Consumer industries and retailers are quickly realizing that traditional business intelligence (BI) practices are no longer sufficient in today’s business world, where 80 - 85% of relevant data exists in an unstructured format. Gaining insight into customer needs requires a new approach.

This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation strategies for transforming actionable insights into positive business outcomes. Inside, discover:

  • Information opportunities and challenges
  • Engaging customers across channels
  • Leveraging the information and analytics hub
  • And more
Vendor:
Hewlett-Packard Limited
Posted:
17 Dec 2013
Published
28 Feb 2013
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
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