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Vertical Industries >
Market Segments >
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ALSO CALLED:
Digital Home Market,
Home Education Market,
Home Networking Market,
Digital Consumer Market,
Consumer Services Market,
Consumer Devices Market,
Home Automation Market,
Home Productivity Market,
Consumer Electronics Market,
Consumers
DEFINITION: Purchasers of goods and services by consumers who personally consume or benefit from the purchased products and do not buy products primarily to make a profit, such as groceries, magazines, television sets, haircuts, etc.
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Consumer Market White Papers
(View All Report Types)
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1 Match
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Cross-Channel Commerce: A Consumer Research Study
sponsored by Oracle Corporation
WHITE PAPER:
The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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