Simple is STILL Better: Embrace Speed & Simplicity for a Competitive Edge
Customers’ embrace of the web and smart phones creates massive new data sets, many of them unstructured or semi-structured. These include opinions, preferences, chat and email transcripts, and web clickstreams. The hardware and software technologies underpinning first generation warehouses were not designed to manage data at today’s volume or variety.
Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include:
- Achieving simplicity and performance
- Analyzing data at speed
- And more