Comparing CRM to CX
Organizations need to track a lot of customer information, but they also must know how to use it to create great customer experiences.
Customer experience management (CXM) and customer relationship management (CRM) are important technologies that help organizations keep track of customer data. However, these systems have distinctions.
Business leaders should know the differences between CXM and CRM before they decide which software to incorporate. In this article, we compare these platforms to help you decide which one is best for your business.