Integrating social CRM into an established CRM strategy
Create and implement an all-purpose multichannel contact center
Social CRM can be as basic as adding Twitter and Facebook channels to interact with customers. And it can be as complicated as adding hundreds of social sites from every country where your company does business.
In this e-handbook, find out why it's hard to determine exactly how to integrate social channels with CRM and how your business model -- and finding where your customers hang out -- will show the way.
Uncover the importance of integrating social CRM tools into a CRM strategy, such as:
- Identifying conversations that require a response
- Ensuring agents have the appropriate skill sets
- Tracking customer conversations
- And more