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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software White Papers (View All Report Types)
1 - 25 of 87 Matches Previous Page  |  Next Page
Why CRM is Critical for Value-Selling
sponsored by Infor
WHITE PAPER: Today, salespeople have less control over the sales process than ever before. Discover ways to help salespeople continue to be a valuable part of a transaction with value-selling and CRM by collecting, analyzing, and sharing customer data.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

The key to success: Enterprise social collaboration fuels innovative sales & operations planning
sponsored by Infor
WHITE PAPER: You need technology that supports your processes by streamlining access to the right data, in the right place, at the right time. Access this white paper and uncover ways to smooth your sales and operations planning efforts, deliver the right results, and open up opportunities for innovation.
Posted: 15 Aug 2016 | Published: 01 Mar 2016

Infor

Putting Context at the Center of Sales Success
sponsored by SAP
WHITE PAPER: To gain a thorough understanding of the challenges facing sales departments, a team of vendors and sales directors have unearthed sales leaders' insights and views on several issues. Uncover key details on the tension between targets and costs, changes within the sales funnel, and more.
Posted: 10 Aug 2016 | Published: 27 Nov 2015

SAP

CRM is the Key to Getting Customers to Renew and Spend More Money With You
sponsored by Infor
WHITE PAPER: It's no secret that increasing customer retention significantly boosts profit – and it takes modern CRM strategies to get there. That's why it might be time for you to take another look at your CRM tools. Use this white paper to help your assess how valuable and functional your CRM apps really are or to help jumpstart your next implementation.
Posted: 28 Jun 2016 | Published: 31 Dec 2015

Infor

Why CRM is the Key to Getting Customers to Renew and Spend More Money with You
sponsored by Infor
WHITE PAPER: Increasing customer retention involves a company-wide shift to a customer-centric business model. Discover ways to align sales, marketing, product development, and tech support teams with effective CRM technology.
Posted: 10 May 2016 | Published: 10 May 2016

Infor

Selling Managed Services: 6 Tips To Reinvent Your Sales Pitch
sponsored by ConnectWise
WHITE PAPER: In this e-book, discover 6 tips for revamping your sales pitch for managed services that will speak to the needs of today's customers. Learn how to overcome price concerns, set your company apart from the competition, and more.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

ConnectWise

Quote Propose Close: 5 Steps to Building Winning Sales Proposals
sponsored by Quosal
WHITE PAPER: In this white paper, learn 5 steps to building successful sales proposals, including: keep it timely, create standardized processes, offer meaningful options, and 2 more.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Quosal

Top 5 Ways to Succeed with the Millennial Generation
sponsored by Infor
WHITE PAPER: This white paper discusses how you can reach success with Millennial customers, partners, and employees. Unveil 5 tactics that can prepare your business for this tech-savvy generation of consumers.
Posted: 19 Feb 2016 | Published: 31 Dec 2015

Infor

Making the Connection: Now Top Sellers Leverage Web Conferencing to Win
sponsored by Cisco Systems, Inc.
WHITE PAPER: This research report will provide actionable guidance around how web conferencing methodologies can help your sales team make better, faster, and more effective connections with today's savvy buyers.
Posted: 01 Feb 2016 | Published: 31 Dec 2015

Cisco Systems, Inc.

5 Things to Know When Selling to Millennials
sponsored by Quosal
WHITE PAPER: By 2020, 50% of the U.S workforce will be millennials. Refining your sales approach for the fastest growing audience should be a top priority. This eBook gives you 5 things you need to know when selling to millennials.
Posted: 03 Sep 2015 | Published: 03 Sep 2015

Quosal

7 Deadly Sins of the Quoting and Proposal Process
sponsored by Quosal
WHITE PAPER: Access this poignant guide to learn which mistakes you should avoid when fashioning quotes and proposals. Learn how to cut down on errors without overwhelming your sales staff, by dodging 7 common faux pas.
Posted: 10 Apr 2015 | Published: 10 Apr 2015

Quosal

Style and Substance: How a Polished Proposal Generates Revenue
sponsored by Quosal
WHITE PAPER: Access this detailed white paper and learn how to train your team in "the art of the perfect proposal." A polished proposal not only gives your organization consistent branding and imagery, but also empowers your sales reps by correcting quoting habits that can hold back their sales.
Posted: 08 Apr 2015 | Published: 08 Apr 2015

Quosal

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Elevate Sales Team Performance with Clearly-Defined Metrics
sponsored by Microsoft
WHITE PAPER: Many companies lack a standard, consistent terminology to measure sales performance. This resource provides clearly-defined, unambiguous metrics that can help you precisely determine how your sales teams are performing and figure out how to adjust processes to drive better results.
Posted: 17 Dec 2015 | Published: 17 Dec 2015

Microsoft

Online Christmas Shopping Recap Report 2014
sponsored by IBM
WHITE PAPER: This report provides a summary of online retail shopping data and trends from the 2014 November and December Christmas season.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

IBM

Signed, Sealed, Delivered: Integrating Electronic Signatures Into the B2B Sales Cycle
sponsored by Adobe EchoSign
WHITE PAPER: Many companies are still behind the curve when it comes to generating and processing sales contracts. Many still fax and physically sign documents - are e-signatures a graceful (and legal) solution?This white paper discusses the advantages of e-signatures, and how you can integrate them into the sales process successfully.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

Adobe EchoSign

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

How to achieve sales tax accuracy within your CRM system
sponsored by Avalara
WHITE PAPER: This featured resource discusses one platform that ensures correct sales tax calculation, managing taxation from start to finish. By considering taxes from the beginning, see how companies are able to maximize sales and revenue.
Posted: 12 Jan 2015 | Published: 12 Jan 2015

Avalara

Contact Discovery Improves Performance of Direct Mail and Email Marketing
sponsored by Harte Hanks
WHITE PAPER: Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
Posted: 16 Dec 2014 | Published: 16 Dec 2014

Harte Hanks

5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation

How to build a better sales team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Sales in the Cloud: Engage customers, close more deals
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out the perfect recipe for a modern sales strategy, and how process automation and social media can gracefully integrate in the cloud.
Posted: 11 Dec 2014 | Published: 11 Dec 2014

Oracle Corporation UK Ltd

Is Sales an Endangered Species? Save It With Integrated CRM
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: The sales environment is evolving at an unprecedented rate. In this white paper, discover how success has been redefined for sales organizations in the digital age, and what you can do to optimize current performance management strategies with new technology.
Posted: 09 Dec 2014 | Published: 09 Dec 2014

Oracle Corporation UK Ltd
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