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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing SoftwareWhite Papers (View All Report Types)
1 - 25 of 77 Matches Previous Page  | Next Page
Modern Sales In the Cloud: In the Era of the Empowered Customer
sponsored by Oracle Corporation
WHITE PAPER: Find out how you can accommodate the demands of today's customers, while ensuring the successful execution of your sales goals.
Posted: 05 Sep 2014 | Published: 05 Sep 2014

Oracle Corporation

Eliminating the Noise: Best Practices for the 5 W's of Sales Intelligence
sponsored by Oracle Corporation
WHITE PAPER: Learn how sales intelligence can give B2B sales reps a better understanding of their buyer before and during the traditional, and non-traditional, sales cycle
Posted: 02 Sep 2014 | Published: 31 Aug 2013

Oracle Corporation

Sales analytics - Data driven forecasting
sponsored by QlikTech, Inc.
WHITE PAPER: The following research report will examine the search for common ground in the world of business analytics between sales, finance, and IT. Read on to explore how both B2B sales professionals and their operational counterparts can benefit from the adoption of best practices that support the use of sales analytics solutions.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

QlikTech, Inc.

SaaS Configure, Price, and Quote (CPQ) for Streamlined Sales Cycles
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, you'll learn about a Software-as-a-Service (SaaS) configure, price, quote (CPQ) technology that helps you streamline the entire opportunity-to-order process from product selection to pricing to approval workflows.
Posted: 21 Aug 2014 | Published: 21 Aug 2014

Oracle Corporation

Achieve Measurable Success in the Inquiry-to-Order Process
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, learn how sales process optimization will help you better satisfy customers and grow market share, as well as what key performance indicators (KPIs) to use to measure the success of your streamlined sales initiative.
Posted: 21 Aug 2014 | Published: 31 Jan 2014

Oracle Corporation

Adobe EchoSign for Salesforce
sponsored by Adobe EchoSign
WHITE PAPER: Check out the following white paper to examine an electronic signature solution that can enable your business to send, sign, track, and file contracts faster and more efficiently without having to leave your CRM program.
Posted: 13 Aug 2014 | Published: 13 Aug 2014

Adobe EchoSign

Five Problems Marketers Face Today
sponsored by Box
WHITE PAPER: Access the following white paper to explore the top 5 challenges that cause big headaches for marketers and what you can do to overcome these all-too-common ailments.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

Box

Top Five Ways Marketing Teams Benefit from Box
sponsored by Box
WHITE PAPER: Read the following white paper to learn about the top 5 ways your team can benefit from using Box collaboration software and how it can dramatically improve your entire marketing strategy.
Posted: 11 Aug 2014 | Published: 11 Aug 2014

Box

Top Considerations for Selecting the Right Quote and Proposal Automation Solution eBook
sponsored by Quosal
WHITE PAPER: Check out the following white paper to explore the top 9 reasons to consider quote and proposal automation. Learn how with successful implementation, your organization can shorten the sales cycle, increase your total number of sales, quickly produce professional, accurate quotes and proposals, and more.
Posted: 07 Aug 2014 | Published: 07 Aug 2014

Quosal

Preparing Sales Teams for the Best Business Outcomes
sponsored by IBM
WHITE PAPER: Access this white paper from Ventana Research to discover how a learning management system (LMS) coupled with social collaborative tools can help you build a successful sales team and provide opportunity for growth.
Posted: 05 Aug 2014 | Published: 31 Dec 2013

IBM

Sales Crediting - Strategies to Help you Succeed
sponsored by IBM
WHITE PAPER: Explore this resource to learn how a Sales Performance Management solution can help you take your sales strategy to the next level.  Read on to discover how leveraging such a technology can ease the processes of sales crediting and territory management while reducing your strategy’s complexity.
Posted: 31 Jul 2014 | Published: 31 Jul 2014

IBM

Magic Quadrant for Multichannel Campaign Management - May 2014
sponsored by IBM
WHITE PAPER: The following Magic Quadrant report on multichannel campaign management compares and contrasts the top MCCM vendors; explore the strengths and weaknesses of each provider, how they are adapting to new market pressures, and more.
Posted: 09 Jul 2014 | Published: 09 Jul 2014

IBM

6 Quick Tips For Warmer Leads and Shortened Sales Cycles
sponsored by Invenio Marketing
WHITE PAPER: Nearly every company -- both B2B and B2C -- has room to improve when it comes to the sales cycle. No matter how you'd like to improve the sales process, this white paper can help you with six tips to generate more qualified leads and close more sales.
Posted: 25 Jun 2014 | Published: 25 Jun 2014

Invenio Marketing

How sales intelligence drives business goals
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

8 key sales metrics to improve your effectiveness
sponsored by Salesforce Data.com
WHITE PAPER: CSO Insights, a sales and marketing effectiveness research firm, partnered with Salesforce Data.com to research common challenges and best practices related to improving the quality of sales pipeline. Download to learn more about the results from CSO Insights research.
Posted: 17 Apr 2014 | Published: 31 Dec 2013

Salesforce Data.com

Guide to growth: Identify business growth drivers and develop a plan
sponsored by Salesforce Data.com
WHITE PAPER: Growing your business depends largely on knowing your customers -- and that requires having the right data, people, and processes in place. To begin the path to sustainable business growth, check out this extensive guide for businesses of all sizes -- from startup to enterprise.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

Salesforce Data.com

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Social is for Closers: Social Intelligence Guide for Sales
sponsored by Microsoft India
WHITE PAPER: If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
Posted: 20 May 2014 | Published: 20 May 2014

Microsoft India

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

Easy, Secure File Sharing for Salesforce
sponsored by Hightail
WHITE PAPER: The following white paper explores a collaborative file sharing solution that complements the effectiveness of Salesforce by allowing users to securely share files of any size without having to exit the application. Get a firsthand look at how this solution improves productivity, collaboration, and more.
Posted: 28 Apr 2014 | Published: 28 Apr 2014

Hightail

How to Justify Your Marketing Resource Management Investment
sponsored by SAS
WHITE PAPER: The following white paper explores the current business need for marketing operations management (MOM). Uncover 4 big ROI opportunities allotted through MOM implantation, how MOM can serve as a foundation for future operations, and much more.
Posted: 25 Apr 2014 | Published: 25 Apr 2014

SAS

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On
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