Sales and Marketing Software

WHITE PAPER: This Forrester Wave report offers key insight into the e-signature marketplace. Inside, learn how leading vendors fulfill a wide range of e-signature requirements – including compliance, customer experience, and more – and identify the offering that best meets your business needs.

Posted: 10 May 2013 | Published: 29 Apr 2013

WHITE PAPER: This resource introduces a personal analytics platform that can provide valuable business insights in functional areas such as finance, customer service, sales, and marketing – empowering you to make smarter, more strategic decisions.

Posted: 10 Apr 2013 | Published: 30 Sep 2012

WHITE PAPER: In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.

Posted: 03 Apr 2013 | Published: 25 Aug 2012

WHITE PAPER: Sales representatives are always thinking about their next sale and how they can bring more revenue to the business. View this resource to learn more about how sales representatives translated into company-wide revenue attainment. It explores how sales organizations could focus on efficiency and effectiveness to benefit the business.

Posted: 01 Apr 2013 | Published: 01 Apr 2013

WHITE PAPER: In today's tech landscape, standards-based data access is a critical component of BI, and you need a data connectivity strategy for access to real-time data sources like Salesforce.com and web services. Read on to learn how one data access technology can achieve real-time Salesforce integration to get live visibility and analytics of business data.

Posted: 29 Mar 2013 | Published: 31 Dec 2012

WHITE PAPER: This brief by Gihan Perera, founder of First Step Communications, provides 7 practical tips for keeping control of your online meetings.

Posted: 29 Jan 2013 | Published: 29 Jan 2013

WHITE PAPER: This brief by sales expert Jill Konrath unveils 7 secrets to gaining access to new accounts that will transform you into a prospecting ninja.

Posted: 29 Jan 2013 | Published: 29 Jan 2013

WHITE PAPER: This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program.

Posted: 31 Dec 2012 | Published: 31 Dec 2012

WHITE PAPER: Research suggests that 67% of customer interactions were conducted online vs. offline in 2011 – and with the advent of Web 2.0, this percentage is projected to increase. But traditional sales best practices are ineffective in this Web-savvy environment. Read on to learn how to enhance your sales tactics in today's digitally driven world.

Posted: 16 Oct 2012 | Published: 01 Oct 2011

WHITE PAPER: Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.

Posted: 21 Sep 2012 | Published: 21 Sep 2012

WHITE PAPER: In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment.

Posted: 18 Sep 2012 | Published: 01 Sep 2012

WHITE PAPER: Most organizations are dissatisfied with their selling strategies. According to an Aberdeen Group study, 48% of companies site their inability to convert enough leads into actual sales as their top challenge. Read this report to learn tips for improving the effectiveness of your sales department and find out which technology tools can help.

Posted: 12 Sep 2012 | Published: 01 Mar 2012

WHITE PAPER: Learn why your sales team's success depends upon its ability to acquire and grow profitable customer relationships and how the SAP Customer Relationship Management (SAP CRM) application can help by empowering it with the tools and information necessary to plan and analyze sales execution throughout the entire sales cycle.

Posted: 20 Aug 2012 | Published: 07 Oct 2010

WHITE PAPER: This resource details the results of a recent sales performance optimization survey. Inside, discover a breakdown of how sales professionals are spending their time and gain the latest strategies that can help you increase sales rep efficiency and effectiveness.

Posted: 08 Feb 2012 | Published: 07 Feb 2012

WHITE PAPER: Is your current customer relationship management (CRM) software negatively impacting your selling potential? Many of the CRM software options today have lost focus on their primary users – sales professionals – and are actually decreasing sales activity. Read on to learn how a call-centric CRM strategy can alleviate this challenge.  

Posted: 23 Aug 2012 | Published: 01 Aug 2012

WHITE PAPER: Read this white paper to learn what your options are when it comes to automated incentive compensation and how you can make it faster, more accurate, and easier than ever before.

Posted: 21 Jun 2012 | Published: 21 Jun 2012

WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.

Posted: 18 May 2012 | Published: 18 May 2012

WHITE PAPER: Read this paper and learn how SAP Sales OnDemand provides the solution that sales people need to win in today’s environment.

Posted: 12 Apr 2012 | Published: 12 Apr 2012

WHITE PAPER: Businesses widely deploy CRM solutions, and interest in expanding their use is high. Access this Forrester report to examine the total economic impact and potential return on investment(ROI) of one CRM software deployment.

Posted: 21 Oct 2011 | Published: 21 Oct 2011

WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.

Posted: 04 Aug 2011 | Published: 04 Aug 2011

WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.

Posted: 22 Jan 2011 | Published: 22 Jan 2011

WHITE PAPER: The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers. Continue reading this paper to learn nine tips for effective calling.

Posted: 20 Jan 2011 | Published: 20 Jan 2011

WHITE PAPER: MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments.

Posted: 29 Oct 2010 | Published: 29 Oct 2010

WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.

Posted: 18 Oct 2010 | Published: 18 Oct 2010

WHITE PAPER: Forecasts never seem to be as accurate as you would like them, or need them, to be. This white paper explores why forecasting is often poorly done and provides some ways to improve it. Continue reading to learn what management must know about forecasting.

Posted: 04 Oct 2010 | Published: 04 Oct 2010