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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software White Papers (View All Report Types)
1 - 25 of 94 Matches Previous Page  |  Next Page
Painless Productivity with CPQ Automation
sponsored by TechData - Connectwise
WHITE PAPER: Sales teams have a 28% shorter sales cycle when using a confi¬gure, price, quote (CPQ) tool. With CPQ automation, you can take your sales team from automation apprentices to multitasking masters. Learn how CPQ automation works to improve sales processes including sales and quoting, information management, and more.
Posted: 23 Mar 2017 | Published: 23 Mar 2017

TechData - Connectwise

How To Choose A Scalable Quote & Proposal Sales Tool
sponsored by TechData - Connectwise
WHITE PAPER: In the quote and proposal automation space, there are several options to choose from. And each tool is a little bit different, which begs the question: How can I be sure to choose a scalable tool that will empower your sales team to win more deals? Learn 7 reasons why many companies chose ConnectWise Sell to help them sell easier.
Posted: 22 Mar 2017 | Published: 22 Mar 2017

TechData - Connectwise

10 Hidden Costs of Quoting with Spreadsheets
sponsored by TechData - Connectwise
WHITE PAPER: Many companies shy away from investing in a professional quote and proposal automation platform because they think it's too expensive, or that spreadsheets are just as good. Unfortunately, spreadsheets weren't designed with quoting in mind. Learn about the 10 hidden costs of quoting with spreadsheets, so you won't get caught off guard.
Posted: 21 Mar 2017 | Published: 21 Mar 2017

TechData - Connectwise

Complete Guide to Sales Team Compensation
sponsored by Xactly
WHITE PAPER: To help you determine the right compensation plan for your organization, this white paper lists the common sales roles, best practices on how different sales teams should be rewarded, and recommended plan components.
Posted: 22 Feb 2017 | Published: 22 Feb 2017


Inspiring Sales Rep Performance: 10 Industry Experts Share their Top Tips
sponsored by Xactly
WHITE PAPER: 10 prominent industry leaders have revealed top tips to inspire sales performance. Learn how you can optimize onboarding, coaching, and training processes.
Posted: 21 Feb 2017 | Published: 21 Feb 2017


Bridging The Gap Between Sales & Finance
sponsored by Xactly
WHITE PAPER: Imagine a company where sales and finance agree on everything – it's not a thought so far removed. The key to bridging the infamous divide between these two departments is technology. In this white paper, uncover 7 reasons why finance needs to get a better grip on sales incentive compensation to wield it to your company's advantage.
Posted: 17 Feb 2017 | Published: 17 Feb 2017


How to Leverage Data to Acquire and Retain Customers
sponsored by HPE and Intel®
WHITE PAPER: This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.
Posted: 10 Feb 2017 | Published: 31 Dec 2015

HPE and Intel®

Top 5 Salesforce Integration Patterns and Best Practices
sponsored by MuleSoft
WHITE PAPER: This white paper explores how to leverage an integration platform to seamlessly incorporate your deployment of Salesforce. Uncover the 5 most common integration patterns, including data migration, aggregation, bi-directional synchronization, and 2 more.
Posted: 09 Feb 2017 | Published: 31 Dec 2014

MuleSoft

Why CRM is Critical for Value-Selling
sponsored by Infor
WHITE PAPER: Today, salespeople have less control over the sales process than ever before. Discover ways to help salespeople continue to be a valuable part of a transaction with value-selling and CRM by collecting, analyzing, and sharing customer data.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

Why CRM is the Key to Getting Customers to Renew and Spend More Money with You
sponsored by Infor
WHITE PAPER: Increasing customer retention involves a company-wide shift to a customer-centric business model. Discover ways to align sales, marketing, product development, and tech support teams with effective CRM technology.
Posted: 10 May 2016 | Published: 10 May 2016

Infor

Selling Managed Services: 6 Tips To Reinvent Your Sales Pitch
sponsored by ConnectWise
WHITE PAPER: In this e-book, discover 6 tips for revamping your sales pitch for managed services that will speak to the needs of today's customers. Learn how to overcome price concerns, set your company apart from the competition, and more.
Posted: 29 Feb 2016 | Published: 08 Feb 2017

ConnectWise

Quote Propose Close: 5 Steps to Building Winning Sales Proposals
sponsored by Quosal
WHITE PAPER: In this white paper, learn 5 steps to building successful sales proposals, including: keep it timely, create standardized processes, offer meaningful options, and 2 more.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Quosal

Top 5 Ways to Succeed with the Millennial Generation
sponsored by Infor
WHITE PAPER: This white paper discusses how you can reach success with Millennial customers, partners, and employees. Unveil 5 tactics that can prepare your business for this tech-savvy generation of consumers.
Posted: 19 Feb 2016 | Published: 31 Dec 2015

Infor

Case Study: Technopolis Implements a Winning Omni-Channel Retail Strategy
sponsored by IBM
WHITE PAPER: This brief case study demonstrates how to standardize online and instore retailing on a single platform. Access now and discover ways to deliver omni-channel optimization.
Posted: 26 Aug 2015 | Published: 26 Aug 2015

IBM

7 Deadly Sins of the Quoting and Proposal Process
sponsored by Quosal
WHITE PAPER: Access this poignant guide to learn which mistakes you should avoid when fashioning quotes and proposals. Learn how to cut down on errors without overwhelming your sales staff, by dodging 7 common faux pas.
Posted: 10 Apr 2015 | Published: 10 Apr 2015

Quosal

Style and Substance: How a Polished Proposal Generates Revenue
sponsored by Quosal
WHITE PAPER: Access this detailed white paper and learn how to train your team in "the art of the perfect proposal." A polished proposal not only gives your organization consistent branding and imagery, but also empowers your sales reps by correcting quoting habits that can hold back their sales.
Posted: 08 Apr 2015 | Published: 08 Apr 2015

Quosal

Salesforce Integration Guidebook
sponsored by Dell Boomi
WHITE PAPER: This guide explores ways organizations can benefit from Salesforce application integration, provides a step-by-step checklist for your integration project, and describes how to evaluate an iPaaS vendor.
Posted: 20 Jul 2016 | Published: 31 Dec 2014

Dell Boomi

CRM is the Key to Getting Customers to Renew and Spend More Money With You
sponsored by Infor
WHITE PAPER: It's no secret that increasing customer retention significantly boosts profit – and it takes modern CRM strategies to get there. That's why it might be time for you to take another look at your CRM tools. Use this white paper to help your assess how valuable and functional your CRM apps really are or to help jumpstart your next implementation.
Posted: 28 Jun 2016 | Published: 31 Dec 2015

Infor

Making the Connection: Now Top Sellers Leverage Web Conferencing to Win
sponsored by Cisco Systems, Inc.
WHITE PAPER: This research report will provide actionable guidance around how web conferencing methodologies can help your sales team make better, faster, and more effective connections with today's savvy buyers.
Posted: 01 Feb 2016 | Published: 31 Dec 2015

Cisco Systems, Inc.

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Elevate Sales Team Performance with Clearly-Defined Metrics
sponsored by Microsoft
WHITE PAPER: Many companies lack a standard, consistent terminology to measure sales performance. This resource provides clearly-defined, unambiguous metrics that can help you precisely determine how your sales teams are performing and figure out how to adjust processes to drive better results.
Posted: 17 Dec 2015 | Published: 17 Dec 2015

Microsoft

Online Christmas Shopping Recap Report 2014
sponsored by IBM
WHITE PAPER: This report provides a summary of online retail shopping data and trends from the 2014 November and December Christmas season.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

IBM

Signed, Sealed, Delivered: Integrating Electronic Signatures Into the B2B Sales Cycle
sponsored by Adobe EchoSign
WHITE PAPER: Many companies are still behind the curve when it comes to generating and processing sales contracts. Many still fax and physically sign documents - are e-signatures a graceful (and legal) solution?This white paper discusses the advantages of e-signatures, and how you can integrate them into the sales process successfully.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

Adobe EchoSign

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata
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