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Sales and Marketing Software

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ALSO CALLED: Marketing Automation, EMM Software, Marketing Management Software, Enterprise Marketing Management Software, Sales Software, Marketing Software
DEFINITION: This refers to software used to facilitate (implementing and operating of) sales and marketing.
Sales and Marketing Software White Papers (View All Report Types)
1 - 25 of 129 Matches Previous Page  |  Next Page
How to Build a Modern, Cloud-Enabled Sales Experience
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Explore how you can build a modern sales experience using innovative cloud and mobile tools. Plus, learn how you can drive efficiency, gain insights, and make better decisions across financial services, communication, high tech and manufacturing, and consumer goods.
Posted: 07 Jun 2016 | Published: 31 Dec 2015

Oracle Corporation UK Ltd

Increasing Sales and Customer Loyalty with Merchandising Analytics
sponsored by IBM
WHITE PAPER: Learn how to extract actionable insight from massive volumes of social data and internal unstructured data in order to optimize merchandising.
Posted: 31 May 2016 | Published: 31 Jan 2016

IBM

Executive Report: Preferences of Today's Connected Consumers
sponsored by IBM
WHITE PAPER: With so many digital channels available for consumers to use, how can retailers provide seamless experiences across every touch point for each individual customer? This report reveals the expectations and preferences of today's hyper-connected customers. Explore crucial recommendations on how to enhance experiences with customer data.
Posted: 31 May 2016 | Published: 31 May 2015

IBM

25 Tips and Tricks For Amazing Customer Service
sponsored by Salesforce.com
WHITE PAPER: Learn how to provide a tailored customer experience that today's sophisticated tech-savvy customers have come to expect. From boosting agent productivity to enabling a premier self-service experience that won't bust your budget, view now and get the top 25 tips guaranteed to help transform your team into a world-class service organization.
Posted: 27 May 2016 | Published: 27 May 2016

Salesforce.com

Best Practices for Transforming the Customer Experience with Connected Field Service
sponsored by Salesforce.com
WHITE PAPER: Managing field service presents unique challenges that require a complete customer view to resolve: siloed teams out in the field, poor resource allocation, lack of mobile support, and lack of integration with CRM all raise the difficulty level. Find out how to resolve these pain points so you can deliver the ultimate customer experience.
Posted: 27 May 2016 | Published: 27 May 2016

Salesforce.com

Using Modern Technology to Reinforce Classic Sales Disciplines
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: It's harder to engage with customers now that they have access to your products and services upfront. How can your sales team re-engage with informed, empowered customers? Learn how modern technology and tactics can help you improve sales productivity, drive stronger revenues, and more.
Posted: 24 May 2016 | Published: 24 May 2016

Oracle Corporation UK Ltd

Construct a Smarter Sales Organization with CPQ
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Learn how adopting modern CPQ can help you construct a smarter sales organization. Uncover 5 key ways this strategy can help your business.
Posted: 23 May 2016 | Published: 23 May 2016

Oracle Corporation UK Ltd

The Science Behind Sales Performance
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Examine how using detailed, real-time insight into sales performance can help you hit and exceed revenue targets in fiercely competitive markets. Learn how this analytical approach can help you get the right coverage for the right territories, align individual targets with top-level strategy, and more.
Posted: 18 May 2016 | Published: 18 May 2016

Oracle Corporation UK Ltd

Why CRM is the Key to Getting Customers to Renew and Spend More Money with You
sponsored by Infor
WHITE PAPER: It's time for manufacturers to take another look at CRM. Access this resource and explore ways to prevent customer churn, personalize the customer experience, and more when you upgrade from your legacy tools.
Posted: 10 May 2016 | Published: 10 May 2016

Infor

Microsoft Dynamics CRM: Comparing 2016 to 2015
sponsored by TechData Corporation
WHITE PAPER: What are the latest features in Microsoft Dynamics CRM to help you deliver exceptional customer experiences? View a side-by-side features comparison for the 2016 and 2015 versions of Microsoft Dynamics CRM Online. Uncover the differences for features, like: information discovery, SMS marketing, social CRM, and more.
Posted: 05 May 2016 | Published: 05 May 2016

TechData Corporation

Can Your Commerce Data Talk to You Like a Trusted Business Advisor?
sponsored by IBM
WHITE PAPER: How can retailers efficiently manage diverse data sources and massive volumes of data? In this resource, explore how predictive analytics and cognitive technologies can help businesses create highly personalized customer interactions, boost ROI, and more.
Posted: 05 May 2016 | Published: 30 Nov 2015

IBM

4 Ways to Get Marketing Automation Right the First Time
sponsored by Act-On Software
WHITE PAPER: Discover 4 steps you can take to guide an efficient implementation of your marketing automation solution. Ensure a positive launch and ongoing successes by choosing the right time to implement, avoiding the main cause of failure, and more.
Posted: 03 May 2016 | Published: 03 May 2016

Act-On Software

Rethink Marketing Automation: Build Brand Equity, Drive Demand & Expand Customer Relationships
sponsored by Act-On Software
WHITE PAPER: Is demand gen still the rockstar of marketing? Explore survey results to see if it's most responsible for producing marketing results. Learn how top performing organizations vs. laggards approach alignment, brand marketing, customer marketing, and demand gen.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

Critical Links for Sales & Marketing Success
sponsored by Act-On Software
WHITE PAPER: This report demonstrates the clear relationship between marketing and sales alignment and revenue performance. Uncover the link between alignment and revenue by exploring how other organizations are using technology to meet their goals.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

What Sales Should Really Expect from Marketing Automation
sponsored by Act-On Software
WHITE PAPER: This research report examines how marketing automation tools can overcome the top challenges sales reps face today. Learn what you can really expect from marketing automation software.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Act-On Software

6 Reasons Why Professional Services Works Better On The Salesforce1® Platform
sponsored by FinancialForce
WHITE PAPER: In this white paper, learn 6 reasons professional services works better on the SalesForce1 platform, including enabling you to: see further ahead and plan better, gain complete on-the-go access for a modernized team, and 4 more.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

FinancialForce

White Paper : Price Erosion Challenges for Technology Companies
sponsored by Pros.
WHITE PAPER: The lack of a disciplined price-setting approach greatly increases the risk for an acceleration of price erosion for tech organizations. Download this white paper now to uncover how your business can raise revenue while protecting market share by using pricing technology.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Pros.

White Paper : How to Go from “Good” to “Great” with Pricing Software
sponsored by Pros.
WHITE PAPER: Because of the complex nature of pricing management, software platforms that can help your organization achieve sustained profitability are essential. Discover the 4 critical capabilities of pricing software by downloading this white paper now.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Pros.

Turn Your CRM Investment into a Revenue and Profit Engine
sponsored by Pros.
WHITE PAPER: This brief resource provides a quick snapshot into a CPQ automation strategy that can boost your sales productivity and profitability, ultimately turning your CRM investment into a revenue and profit engine.
Posted: 19 Apr 2016 | Published: 19 Apr 2016

Pros.

Optimize Pricing Through Real-Time Integrated Forecasting
sponsored by Pros.
WHITE PAPER: This case study explores how an automotive manufacturer optimized pricing through real-time integrated forecasting to assure maximum margin and profit improvement.
Posted: 18 Apr 2016 | Published: 31 Dec 2013

Pros.

Making CRM Easy and Accessible for Small-to-Midsize Businesses
sponsored by Microsoft
WHITE PAPER: This brief resource provides guidance for small-to-midsize businesses on adopting CRM technologies to better engage customers. Uncover pitch guidance scenarios and key talking points to help you build a case for buying CRM tools.
Posted: 25 Mar 2016 | Published: 25 Mar 2016

Microsoft

Sales Wave Analytics: Pull Actionable Insights from Sales Cloud Data
sponsored by Salesforce.com
WHITE PAPER: In this white paper, explore how cloud-based analytics can allow your whole sales team—managers, representatives, and operations—to delve deep into sales data to make smarter decisions, close more deals, edge out competitors.
Posted: 18 Mar 2016 | Published: 18 Mar 2016

Salesforce.com

How to Elevate Sales Team Performance
sponsored by Microsoft
WHITE PAPER: Using performance metrics and effective planning, you can improve your sales process. Access this white paper to uncover performance difference in organizations that optimize their process, and how not to end up like the ones that don't.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Microsoft

Turn Social Media Relationships into Closed Sales
sponsored by Microsoft
WHITE PAPER: The most effective sales teams make it easy for their executives and account managers to make sense of social data. In this resource, you'll discover how to use social to drive sales leads, build lasting social relationships, and more.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Microsoft

Always Be Closing: The ABC's of Sales in the Modern World
sponsored by Microsoft
WHITE PAPER: What potential closers need are tools, guidance and support to help set them up for success. Access this guide and learn how to provide salespeople with these assets, as well as learn today's buying and selling trends.
Posted: 10 Mar 2016 | Published: 10 Mar 2016

Microsoft
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