How to Justify Your Marketing Resource Management Investment

How to Justify Your Marketing Resource Management Investment


With the market in constant flux, many marketing managers have been considering their options to make operations run more efficiently and cost-effectively. Because of this reality, marketing operations management (MOM) is being heavily considered.

Benefits such as integration of market processes, budget allocation and tracking, asset distribution, and performance management have caused many managers to start building the case. So, what exactly are the numbers for MOM, and what are the substantial benefits that you need to know about?

The following white paper explores the current business need for marketing operations management (MOM). Uncover 4 big ROI opportunities allotted through MOM implantation, how MOM can serve as a foundation for future operations, and much more.

25 Apr 2014
25 Apr 2014
10 Page(s)
White Paper
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