CRM essentials for success: Vendor-neutral report

Many companies fail to see tangible results from the customer relationship management (CRM) strategies they implement. In a world full of sales quotas, forecasting, and social outlets, how can you keep track of your business successes?
This vendor-neutral Aberdeen Group report discusses CRM essentials every company needs for effective sales management. Find out why enterprises using CRM technology are seeing measurable advantages over non-users and how they leverage these tools for higher revenue.
Further topics include:
- Leveraging CRM for better sales forecasts and stronger business results
- Social and mobile: The right trends for CRM?
- And more